North America Water Purifier Market Outlook, 2026

North America Water Purifier Market Outlook, 2026

Bonafide Research 16-08-2021 88 Pages Figures : 7 Tables : 49
Region : North America Category : Consumer Goods & Services Appliances & Equipment

1. Eureka Forbes Limited

2. Kent RO Systems Limited

3. Panasonic Corporation

4. Tata Chemicals Limited

5. Whirlpool of India Limited


The water purifier in a simpler term is defined as a device used to decontaminate the water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. A recent addition to a database of Bonafide Research- titled “North America Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types (Counter Top, Under Sink, Faucet Mount), by technology (RO, UV, Gravity Based, and Others) by Sales Channel (Online and Offline) by Region and by country.

For the Americans, water was never a concern as it flows at the turn of the knob with a negligible cost. Considerably, this impacted the market of water purifiers in the region which could hardly account for a quarter of the total global market. This was evidently on the historic CAGR of less than 3% both in terms of value and volume. Although Americans are fortunate to consume some of the safest and most reliable water on Earth, it does not mean all is well. During the outbreak of the Corona Virus, it was not only toilet paper, hand sanitizer and wipes flew off store shelves, but also Americans were keen to stock up water; that was anyway supplied straight to their home. Many Americans, turn towards bottled water because they do not trust the water they get through their pipes. Given a cost comparison between bottled water and a water purifier, added with the increasing pollution awareness the water purifier market is likely to reach a volume of nearly 40 Million Units by the end of 2026, with an anticipated value CAGR of over 7%.

Even though the region is blessed with one of the best drinking water quality, it is possible to find an area surviving on the water from a polluted source. While the families with access to water from an advanced treatment technology might not consider buying a water purifier, but the residences in the outskirts or with an old pipeline connection that is likely to pass on lead on the water would not compromise on the same. Through this uneven distribution of clean drinking water accessibility, the RO water purifier technology gained the highest market share in the region. Water purifiers range from simple water filters to advanced purifiers using membrane technology for water filtration followed by disinfection with UV lamp filters. UV water purification is usually done in conjunction with other forms of filtration such as reverse osmosis or activated carbon filters. In North America, the UV water purifier is expected to reach a value of USD 1.66 Billion, while the gravity-based purifier segment is to have the highest CAGR in the forecasted period.

An upsurge in the incidence of waterborne diseases is acting as a major growth factor for the water purifier market. Divided into three major types, the water purifier market is dominated by the under sink purifier which accounted for half of the total market share. By the end of the forecasted period, the faucet mount purifier segment is expected to cross over a value of USD 1.70 Billion, aided with the highest anticipated growth rate. The region is inclined towards the revenue from the offline sales channel, while through the period of 2021-2026, the online sales channel segment is expected to grow by 15%.

The US has been accounted for the maximum share in the North American water purifier market due to the presence of a large number of companies for the point of use systems segment and technical advancement in water purification systems. While Canada is dominating with the second-highest market share as the water quality is not appropriate for drinking for the point of use systems segment which requires an extra filtration process. In Mexico, water is purified at the source, but the distribution system allows the water to be contaminated en route to the tap. The irony is that Mexico has, dating to its 1917 constitution, some of the best water laws and regulations in the world. The market leader is Pentair which accounts for an estimated market share of approximately 12% to 16% in the North America region. The company has gained outstanding sales through their water purifier products which include UV disinfection, whole house water filtration, and others.

Key players in the market are: 3M, A.O. Smith Corporation, Aquatech International LLC, Brita GmbH, BWT Holding Gmbh, Coway Company Limited, Culligan International Company, EcoWater System LLC, Eureka Forbes Limited, GE Appliances, Ion Exchange LLC, Kent RO System Ltd, Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co. Ltd, Panasonic Corporation, Pentair PLC, Tata Chemicals Ltd., Unilever N.V., Whirlpool

• Geography: North America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• North America
• Canada
• Mexico

• Market Size by Value for the period (2015-2026F)
• Market Size by Volume for the period (2015-2026F)
• Market Share by Product Type (Counter Top, Under Sink, Faucet Mount)
• Market Share by Technology Type (RO, UV, Gravity Based, & Others)
• Market Share by Sales Channel (Offline & Online)
• Market Share by Country
• Market Share by Company

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