France Lingerie Market Overview, 2028

France is known for its thriving fashion industry, and its lingerie market is no exception. Lingerie is a significant part of French culture and is considered a symbol of luxury and sophistication. The French lingerie market is one of the most prominent in Europe, with a long history of producing high-quality, luxury lingerie. In the early 20th century, French designers started experimenting with new materials such as silk, satin, and lace and began to create lingerie that was not only functional but also elegant and luxurious. Brands such as Huit, Lejaby, and Chantelle emerged during this period, and they played a significant role in establishing France as a leader in the lingerie industry. There are several top exhibitions of lingerie on the French market that are worth mentioning. These exhibitions provide a platform for lingerie designers, manufacturers, and suppliers to showcase their latest collections and innovations and to connect with industry professionals and buyers. The Salon International de la Lingerie is the largest and most important lingerie exhibition in France, held annually in Paris. The exhibition showcases the latest collections from leading French and international lingerie brands, as well as emerging designers. It is a must-attend event for anyone involved in the lingerie industry. Mode City is another major lingerie exhibition held annually in Paris, alongside the Salon International de la Lingerie. It showcases a wide range of lingerie collections from French and international brands. Interfiliere is an exhibition focused on the materials and components used in lingerie and swimwear production, such as fabrics, lace, elastic, and embroidery. Unique to Mode City, the exhibition is aimed at showcasing premium and luxury lingerie, swimwear, and loungewear collections from French and international brands. It is held annually in Paris and is a great opportunity to discover new high-end brands. According to the research report "The France Lingerie Market Overview, 2028," published by Bonafide Research, the France Lingerie market was valued at more than USD 1373 Million in 2022. France is known for its fashion industry and its high standards for style and quality. French lingerie brands are renowned for their sophisticated and elegant designs, and consumers often associate French lingerie with luxury and glamour. Consumers in most countries have a strong preference for high-quality lingerie products. Lingerie is an essential item in most French women's wardrobes, and many women are willing to pay a premium price for well-made, comfortable, and fashionable lingerie. The demand for sustainable and eco-friendly lingerie products has been growing in recent years. Many French lingerie brands are implementing sustainable practises in their production process, using organic cotton, recycled materials, and eco-friendly dyes to appeal to eco-conscious consumers. The French lingerie market is segmented into three types; Knickers and panties, bras, shapewear, and others. Knickers/panties currently have the largest market share in the country. Due to their popularity as a daily wear component of lingerie in France, knickers have the biggest market share. In their clothes, the French place a high value on comfort and functionality, and knickers and pants deliver on both. They come in a huge selection of designs, from briefs to thongs, and in a range of materials. Shapewear will have the largest market share in the future.

In France, there are many challenges and opportunities for the lingerie market. The lingerie market in France is highly competitive, with many domestic and international brands vying for market share. This competition can make it difficult for new entrants to establish themselves in the market. The cost of raw materials, production, and labour can be high in France, which can make it challenging for smaller or newer lingerie brands to compete with larger, established brands. Many customers, like those in France, place a high value on comfort and usability in lingerie products, with many preferring items that are adaptable, cosy, and simple to wear. Consumers looking for practical and comfortable lingerie solutions are likely to be drawn to brands that provide cutting-edge designs and practical features like wire-free bras and supportive shapewear. The French lingerie market is also increasingly moving towards digital channels, with consumers seeking to purchase lingerie products online. Brands that have a strong online presence, offering a seamless shopping experience and personalised recommendations, are likely to be successful in the French market. Based on material, the lingerie market in France is divided into satin, nylon, cotton, silk, and other categories, with satin currently holding the greatest market share there. Because satin is a strong material, it retains its shape and quality even after repeated use and washing. This makes it a useful option for lingerie that requires frequent washing. Satin is appropriate for both warm and cool settings because of its innate capacity to control temperature. It is a versatile option for year-round wear because it keeps the body warm in cooler weather and aids in wicking away sweat in warmer temperatures. Thus, the majority of French people favour lingerie made of stain-resistant materials. Based on the distribution channel, there are specialty stores, hypermarkets, supermarkets, online retailers, and others. In France, many stores are available for the lingerie, including Etam, Chantelle, Aubade, Princesse, and Simone Perele. The specialty stores dominate the market. In France, people purchase the lingerie at an affordable price. In the future, the premium segment will grow with the highest CAGR. Considered in this report

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Manmayi Raval

Research Consultant

• Geography: France • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • France Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Products Types • Knickers/panties • Brassieres • Shapewear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.