Italy Dishwasher Market Overview, 2028

In recent years, the Italian dishwashing market has grown steadily. According to the report, the home appliances industry in Italy produced over 4.2 billion euros in sales in 2020, with dishwashers being one of the top-selling goods. In terms of dishwasher usage, according to a Eurostat poll done in 2019, around 60% of homes in Italy reported owning a dishwasher. This suggests that dishwashers are widely used in Italy, and that more homes are embracing this technology as it gets more economical and easy. Dishwasher demand in Italy is being driven by causes such as changing lifestyles, more energy conservation awareness, and the convenience of owning a dishwasher to save time and effort in the kitchen. Furthermore, the Italian government has implemented different incentives and programmes to encourage the use of energy-efficient equipment, including dishwashers, which has contributed to the country's dishwasher market development. Overall, the Italian dishwasher market is likely to expand in the coming years, owing to factors such as technical improvements, shifting customer tastes, and government measures to encourage energy efficiency.

According to the research report “Italy Dishwasher Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 358.32 Million in the upcoming period, 2023–2028. Based on the types which includes Freestanding and Built-in. freestanding dishwashers are popular in Italy, along with other types of dishwashers such as built-in and countertop models. Freestanding dishwashers are a popular choice as they are versatile and can be easily moved or installed without requiring any modifications to the kitchen. Built-in dishwasher are expect to grow in future due to the fact that built-in dishwashers are designed to blend in with the kitchen cabinetry, creating a seamless and integrated look that is popular in Italian kitchens.

In Italy, the dishwasher market is dominated by both domestic and international brands. Some of the well-known brands that manufacture and sell dishwashers in Italy include Bosch, Miele, Whirlpool, Electrolux, and Smeg, among others. These brands offer a wide range of dishwashers with different features and at different price points, catering to the needs and preferences of different consumers.

Italian people can purchase dishwashers from various sources, including online and offline retailers. Offline, people can purchase dishwashers from department stores, home appliance stores, and electronics stores, among others. Some popular offline retailers that sell dishwashers in Italy include Euronics, Mediaworld, Unieuro, and Trony. These retailers usually have physical stores where customers can browse the products and make purchases in person. Online, people can purchase dishwashers from various e-commerce platforms such as Amazon, eBay, and Unieuro, among others. These platforms offer a wide range of dishwashers from different brands and at different price points. Customers can browse the products, read reviews, and make purchases online. In recent years, online sales of dishwashers have grown in popularity in Italy due to the convenience and ease of shopping from home. However, offline retail stores still remain a popular option for those who prefer to see and touch the product before making a purchase.

The typical price of a dishwasher in Italy varies greatly based on the brand, features, and type of dishwasher. According to Statista, the average selling price of dishwashers in Italy in 2019 was around 450 euros. This may, however, vary greatly, with some models costing as low as 200 euros and others costing more than 1,000 euros. The price might also vary depending on things like energy efficiency, noise level, capacity, and extra features like smart connection and complex wash routines. In general, the price range for dishwashers in Italy is relatively large, providing alternatives for consumers with varying budgets and demands.

Whirlpool Corporation released a new European line of freestanding dishwashers in April 2018, featuring a slew of breakthrough technology to squeeze in more performance - power cleaning and drying results in only 1 hour* - as well as up to 30% extra room for your larger pots, pans, cookers, and Kadhai. Through such innovation, the firm was able to expand its product line and strengthen its market position.

Robert Bosch GmbH and BSH Household Appliances announced plans to begin producing the product in India in February. They planned to invest 100 million euros (about Rs 870 crore) in its home appliances division over the next three to four years in areas such as personalization, brand building, developing the technology centre, and user experience research.

Italian people can purchase dishwashers from various Multi-Brand stores, both offline and online. Some of the popular supermarkets and stores that sell dishwashers in Italy include: Coop, Esselunga, MediaWorld, Euronics Unieu and many more. Overall, there are many supermarkets and stores in Italy that offer a range of dishwashers from different brands and at different price points, catering to the needs and preferences of different consumers.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Dishwasher market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial

By Type
• Built-in
• Free Standing

By Sales Channel
• Multi-brand stores
• Specialty stores
• Online (ecom)
• Other

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Dishwasher market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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