China Breakfast Cereal Market Overview, 2027

China Breakfast Cereal market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Rice, maize, and wheat are the three major crops, and therefore the production of these three crops accounts for more than 90% of China's total food production. As a result of topographic and climatic features, the area suitable for cultivation is small: only about 10 percent of China’s total land area. The only Western breakfast items that are really making way in China are milk, baked bread, and oatmeal. Oatmeal is taking hold faster because it is consumed hot, with hot water or milk. Traditional Chinese medicine warns that completely cold meals will cause various diseases, which is why the Chinese have such an issue with the Western habit of eating cold breakfasts. In China people are eating bowls of hot congee prepared by street vendors even on hot summer mornings. According to the research report "China Breakfast Cereal Market Overview, 2027," published by Bonafide Research, the market is expected to add USD 0.53 Billion by 2027. The breakfast cereal market is basically driven by an increase in demand for ready-to-eat food for breakfast. A wide range of innovative and flavorful options in breakfast cereals are also expected to boost the market, particularly in developing markets. The marketplace is bifurcated into "hot cereals" and "ready-to-eat cereals." Breakfast cereal consumption has been steadily increasing around the world, owing to the growing popularity of ready-to-eat foods enabled by the fast-paced existence of the working populace (lifestyles). With the increase in the variety of human beings suffering from diabetes, high blood pressure, weight problems, and cardiovascular diseases, the demand for healthy and low-calorie breakfast options is growing, which in turn is expected to fuel the breakfast cereal market in the forthcoming years.

What's Inside a Bonafide Research`s industry report?

Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

Download Sample

The population of China was 1.41 Billion. In 2021, there were around 723 Million male inhabitants and 689 Million female inhabitants living in China. The GDP of China was USD 7.73 Trillion in 2021. Due to consumers' considerable reliance on the aforementioned distribution for food shopping and the growing number of supermarkets throughout the city, the supermarket/hypermarket segment currently maintains a significant stake in the China breakfast Cereal market. The Supermarkets in China industry, including China Resources Enterprise Limited, Wal-Mart China, Sun Art Retail Group Ltd., Yonghui Superstores Co. Ltd. and Carrefour China Inc. The demand for convenience food is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power, awareness of healthy foods, changes in meal patterns and existing food habits, and a desire to taste new products. They are becoming extremely popular, especially among working-class people, teenage children, and people living in hostels, bachelors, and so on. Furthermore, recent innovations have led to the use of many traditional technologies like fermentation, extraction, encapsulation, fat replacement, and enzyme technology to produce new healthy breakfast cereal products, reduce or remove undesirable food components, and add specific nutrients. Breakfast cereal includes a more diverse product range than traditional oats. As a result, it has great potential for innovation, with opportunities in flavor, packaging, and ways to consume it. The buyer's perception of cereal has also moved on. Chinese people are looking beyond corn flakes and cocoa balls, and there's increasing awareness of recently launched products such as granola—an oatmeal that is mixed with dried fruit and honey—or muesli—a combination of oatmeal, corn flakes, nuts, and seeds.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Manmayi Raval

Manmayi Raval

Research Consultant

However, this type of convenience is relatively new for adult consumers. China didn't have adult-targeted ready-to-eat cereals when the Japanese company Calbee started to sell Frugra, a fruit-flavoured granola, with sales available on the C2C site Taobao. Initial sales encouraged Calbee, in which PepsiCo owns a minority stake, to sell Japan-made Frugra on its store on Alibaba’s Tmall the subsequent year. The trend was closely followed by multinational peers, including PepsiCo, the Nestlé-General Mills venture Cereal Partners Worldwide, and Kellogg, which all launched imported granola in China. At Jingkelong stores, Nestle has also launched an area craving for protein powders with a Swiss-branded 300-gram box selling at 349 RMB, a premium on similar-sized local offerings by the Hong Fu Loi brand at 208 RMB. Covid-19 The COVID-19 pandemic has positively impacted the growth of the breakfast cereal market. Because of the pandemic, people have become more concerned about their overall health, both physical and mental. Due to this, people are now starting to have a healthy breakfast. With this trend expected to continue post-pandemic, breakfast cereal manufacturers are introducing private label products that consumers perceive as more convenient to shop for and cook in, with the added safety of pre-packaged constituents. The pandemic has transformed the way consumers plan their meals. New offerings give people the flexibility to shop conveniently and similarly create healthy meals from scratch. In contrast, consumer and brand awareness has grown, with retailers vying to maintain the highest safety standards while also focusing on quality and sustainability. Besides, COVID-19 has generated multiple opportunities for many private players to emerge in the markets to cater to inflated demand. Considered in this report • Geography: China • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now
Manmayi Raval

Aspects covered in this report • China Breakfast Cereal market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hot Cereal • Ready to eat By Ingredient Type • Wheat • Rice • Corn • Oats • Barley • Others By Distribution Channel • Supermarket & Hypermarket • Convenience Stores • E-Commerce/Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. China Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Key findings
  • 5.2. Market Drivers
  • 5.3. Market Restraints
  • 5.4. Policies & Certification
  • 5.5. Opportunities
  • 5.6. Value Chain Analysis
  • 5.7. Key Developments – 2021
  • 5.8. Covid-19 Effect
  • 5.9. Industry Experts Views
  • 6. China Market Trends
  • 7. China Breakfast Cereal Market Overview
  • 7.1. Market Size By Value
  • 7.2. Market Size and Forecast by Product Type
  • 7.3. Market Size and Forecast by Distribution Channel
  • 7.4. Market Size and Forecast by Ingredient Type
  • 8. China Breakfast Cereal Market Segmentations
  • 8.1. China Breakfast Cereal Market, By Product Type
  • 8.1.1. China Breakfast Cereal Market Size, By Ready to Eat (RTE), 2016-2027
  • 8.1.2. China Breakfast Cereal Market Size, By Hot Cereals, 2016-2027
  • 8.2. China Breakfast Cereal Market, By Distribution Channel
  • 8.2.1. China Breakfast Cereal Market Size, By Supermarkets & Hypermarkets, 2016-2027
  • 8.2.2. China Breakfast Cereal Market Size, By E-commerce/Online, 2016-2027
  • 8.2.3. China Breakfast Cereal Market Size, By Convenience Stores, 2016-2027
  • 8.2.4. China Breakfast Cereal Market Size, By Others, 2016-2027
  • 8.3. China Breakfast Cereal Market, By Ingredient Type
  • 8.3.1. China Breakfast Cereal Market Size, By Wheat, 2016-2027
  • 8.3.2. China Breakfast Cereal Market Size, By Oats, 2016-2027
  • 8.3.3. China Breakfast Cereal Market Size, By Corn, 2016-2027
  • 8.3.4. China Breakfast Cereal Market Size, By Barley, 2016-2027
  • 8.3.5. China Breakfast Cereal Market Size, By Rice, 2016-2027
  • 8.3.6. China Breakfast Cereal Market Size, By Others, 2016-2027
  • 9. China Breakfast Cereal Market Opportunity Assessment
  • 9.1. By Product Type, 2022E to 2027F
  • 9.2. By Distribution Channel, 2022E to 2027F
  • 9.3. By Ingredient Type, 2022E to 2027F
  • 10. Competitive Landscape
  • 10.1. Porter's Five Forces
  • 10.2. Company Profile
  • 10.2.1. Company 1
  • Company Snapshot
  • Company Overview
  • Financial Highlights
  • Geographic Insights
  • Business Segment & Performance
  • Product Portfolio
  • Key Executives
  • Strategic Moves & Developments
  • 10.2.2. Company 2
  • 10.2.3. Company 3
  • 10.2.4. Company 4
  • 10.2.5. Company 5
  • 10.2.6. Company 6
  • 10.2.7. Company 7
  • 10.2.8. Company 8
  • 11. Strategic Recommendations
  • 12. Disclaimer

List of Table

Table 1: China Breakfast Cereal Market Size and Forecast By Product Type (2016, 2021 & 2027F)
Table 2: China Breakfast Cereal Market Size and Forecast By Distribution Channel (2016, 2021 & 2027F)
Table 3: China Breakfast Cereal Market Size and Forecast By Ingredient Type (2016, 2021 & 2027F)
Table 4: China Breakfast Cereal Market Size of Ready To Eat (RTE) (2016 to 2027) in USD Billion
Table 5: China Breakfast Cereal Market Size of Hot Cereals (2016 to 2027) in USD Billion
Table 6: China Breakfast Cereal Market Size of Supermarkets & Hypermarkets (2016 to 2027) in USD Billion
Table 7: China Breakfast Cereal Market Size of E-commerce/Online (2016 to 2027) in USD Billion
Table 8: China Breakfast Cereal Market Size of Convenience Stores (2016 to 2027) in USD Billion
Table 9: China Breakfast Cereal Market Size of Others (2016 to 2027) in USD Billion
Table 10: China Breakfast Cereal Market Size of Wheat (2016 to 2027) in USD Billion
Table 11: China Breakfast Cereal Market Size of Oats (2016 to 2027) in USD Billion
Table 12: China Breakfast Cereal Market Size of Corn (2016 to 2027) in USD Billion
Table 13: China Breakfast Cereal Market Size of Barley (2016 to 2027) in USD Billion
Table 14: China Breakfast Cereal Market Size of Rice (2016 to 2027) in USD Billion
Table 15: China Breakfast Cereal Market Size of Others (2016 to 2027) in USD Billion

List of Figures

Figure 1: China Breakfast Cereal Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Distribution Channel
Figure 4: Market Attractiveness Index, By Ingredient Type
Figure 5: Porter's Five Forces of China Breakfast Cereal Market

China Breakfast Cereal Market Overview, 2027

Contact usWe are friendly and approachable, give us a call.