Global Breakfast Cereals Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.
Humans have used cereal for a very long time. Cereals are generally understood to be the edible grains or seeds that belong to the Gramineae genus of grass. In both rich and developing nations, cereals are a staple diet and a vital source of nutrients. A key source of calories, carbohydrates, protein, and fibre, cereals and cereal products also contain a number of micronutrients such vitamin E, vitamin B, magnesium, and zinc. Since breakfast cereal offers a convenient alternative to easily accessible food that maximises the ease of consumption without additional preparation, the global breakfast cereal market is expanding primarily as a result of changing eating habits and the influence of Western culture on consumer dietary patterns. In addition, the market for breakfast cereals is being driven ahead by the quick expansion of convenience stores, which supports brand visibility.
According to report, “Global Breakfast Cereal Market Overview, 2022-28” published by Bonafide Research, the market is anticipated to grow with more than 5% CAGR during the forecast period. An increase in the demand for breakfast items that are ready to eat is the main factor driving the global market for breakfast cereals. Around the world, there is an increasing trend of individuals consuming breakfast cereals. A contemporary trend that has a good impact on market expansion is also highlighted by whole grain cereals. The market growth is also anticipated to be accelerated by the availability of a vast array of creative and flavourful breakfast cereal options, particularly in developing regions. The industry is also expanding as a result of modernising food retail infrastructure and growing consumer knowledge of the advantages of eating breakfasts made with grains.
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Positive market drivers for breakfast cereal include the return of the hot cereal industry and rising consumer desire for high-end goods. The primary example of a product in the hot cereals category is porridge, which is heated before consumption. The demand for hot cereals has continued to dramatically increase, and it is expected to do so during the predicted period. Most customers already eat their breakfast while in transit due to the increasingly hectic nature of modern existence. Market participants are under pressure to offer more practical solutions in transportable packaging. Additionally, the majority of the top corporations are working to promote cereal as a healthy snack. However, the majority of individuals still hold the view that breakfast is the most significant meal of the day. Therefore, consumers typically select morning cereals that are both filling and invigorating. As a result, there are now more product options available on the market that has more protein and fibre, providing additional health benefits.
Covid-19 Impacts:
A brand-new virus named COVID-19 made a splash in the spring of last year. Governments all around the world understood that this was not a virus that should be taken lightly as a result of the fact that it left many individuals around the world gravely ill and even resulted in a few deaths. Global lockdowns and quarantines were implemented in response by governments. Numerous companies in numerous markets were compelled to either entirely stop operations or drastically slow operations down, if only temporarily. For numerous markets, the outcome was terrible. The market for breakfast cereals was no different. It was challenging for many manufacturers to find the basic components required to construct a variety of breakfast cereals. As a result, the supply of these cereals for the final customer dramatically decreased, and their retail price significantly increased. However, throughout the forecast period, it is anticipated that growing consumer awareness of the health benefits offered by the same will drive market expansion.
Major Companies present in the market:
PepsiCo, Inc., Nestlé S.A., Marico Limited, Bagrrys India Limited, General Mills, Inc., The Kellogg Company, Nature's Path Foods, Associated British Foods plc, Dr. Oetker, Family Cereal (Custom Food Group), TreeHouse Foods Inc., Calbee, Inc., Post holding Inc., B&G Foods, Inc., McKee Foods Corporation, Freedom Foods Group, Bob’s Red Mill Natural Foods, Nature Foods Company, Hamlyn's of Scotland, Love Grown Foods
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Manmayi Raval
Research Consultant
Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027
Aspects covered in this report
• Global Breakfast Cereal market with its value and forecast along with its segments
• Region-wise breakfast cereal market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Regions covered in the report
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa
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By Ingredient Type
• Wheat
• Rice
• Corn
• Oats
• Barley
• Others
By Distribution Channel
• Supermarket & Hypermarket
• Convenience Stores
• E-Commerce/Online
• Others
By Nature
• Conventional
• Organic
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Companies Mentioned
Bagrry’s India Limited
Marico Limited
Nestle SA
General mills Inc.
Kellogg Company
Nature's Path Foods Inc
PepsiCo Inc.
Associated British Foods plc
Dr. Oetker
Family Cereal (Custom Food Group)
Table of Contents
Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2021
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Breakfast Cereals Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product Type
7.4. Market Size and Forecast, By Ingredient type
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Nature Type
8. North America Breakfast Cereals Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product Type
8.4. Market Size and Forecast By Ingredient type
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Nature Type
9. Europe Breakfast Cereals Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast By Product Type
9.4. Market Size and Forecast By Ingredient type
9.5. Market Size and Forecast By Distribution Channel
9.6. Market Size and Forecast By Nature Type
10. Asia-Pacific Breakfast Cereals Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast By Product Type
10.4. Market Size and Forecast By Ingredient type
10.5. Market Size and Forecast By Distribution Channel
10.6. Market Size and Forecast By Nature Type
11. South America Breakfast Cereals Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast By Product Type
11.4. Market Size and Forecast By Ingredient type
11.5. Market Size and Forecast By Distribution Channel
11.6. Market Size and Forecast By Nature Type
12. Middle East & Africa Breakfast Cereals Market Outlook
12.1. Market Size By Value
12.2. Market Share By Country
12.3. Market Size and Forecast By Product Type
12.4. Market Size and Forecast By Ingredient type
12.5. Market Size and Forecast By Distribution Channel
12.6. Market Size and Forecast By Nature Type
13. Company Profile
13.1. PepsiCo, Inc.
13.1.1. Company Snapshot
13.1.2. Company Overview
13.1.3. Financial Highlights
13.1.4. Geographic Insights
13.1.5. Business Segment & Performance
13.1.6. Product Portfolio
13.1.7. Key Executives
13.1.8. Strategic Moves & Developments
13.2. Nestlé S.A.
13.3. Marico Limited
13.4. Bagrrys India Limited
13.5. General Mills, Inc.
13.6. The Kellogg Company
13.7. Nature's Path Foods
13.8. Associated British Foods plc
13.9. Dr. Oetker
13.10. Family Cereal (Custom Food Group)
14. Strategic Recommendations
15. Annexure
15.1. FAQ`s
15.2. Notes
15.3. Related Reports
16. Disclaimer
List of Table
Table 1: Influencing Factors for Global Breakfast Cereals Market, 2021
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Breakfast Cereals Market Size and Forecast, By Geography (2016 to 2027F) (In USD Billion)
Table 6: Global Breakfast Cereals Market Size and Forecast, By Product Type (2016 to 2027F) (In USD Billion)
Table 7: Global Breakfast Cereals Market Size and Forecast, By Ingredient type (2016 to 2027F) (In USD Billion)
Table 8: Global Breakfast Cereals Market Size and Forecast, By Distribution Channel (2016 to 2027F) (In USD Billion)
Table 9: Global Breakfast Cereals Market Size and Forecast, By Nature Type (2016 to 2027F) (In USD Billion)
Table 10: North America Breakfast Cereals Market Size and Forecast By Product Type (2016 to 2027F) (In USD Billion)
Table 11: North America Breakfast Cereals Market Size and Forecast By Ingredient type (2016 to 2027F) (In USD Billion)
Table 12: North America Breakfast Cereals Market Size and Forecast By Distribution Channel (2016 to 2027F) (In USD Billion)
Table 13: North America Breakfast Cereals Market Size and Forecast By Nature Type (2016 to 2027F) (In USD Billion)
Table 14: Europe Breakfast Cereals Market Size and Forecast By Product Type (2016 to 2027F) (In USD Billion)
Table 15: Europe Breakfast Cereals Market Size and Forecast By Ingredient type (2016 to 2027F) (In USD Billion)
Table 16: Europe Breakfast Cereals Market Size and Forecast By Distribution Channel (2016 to 2027F) (In USD Billion)
Table 17: Europe Breakfast Cereals Market Size and Forecast By Nature Type (2016 to 2027F) (In USD Billion)
Table 18: Asia-Pacific Breakfast Cereals Market Size and Forecast By Product Type (2016 to 2027F) (In USD Billion)
Table 19: Asia-Pacific Breakfast Cereals Market Size and Forecast By Ingredient type (2016 to 2027F) (In USD Billion)
Table 20: Asia-Pacific Breakfast Cereals Market Size and Forecast By Distribution Channel (2016 to 2027F) (In USD Billion)
Table 21: Asia-Pacific Breakfast Cereals Market Size and Forecast By Nature Type (2016 to 2027F) (In USD Billion)
Table 22: South America Breakfast Cereals Market Size and Forecast By Product Type (2016 to 2027F) (In USD Billion)
Table 23: South America Breakfast Cereals Market Size and Forecast By Ingredient type (2016 to 2027F) (In USD Billion)
Table 24: South America Breakfast Cereals Market Size and Forecast By Distribution Channel (2016 to 2027F) (In USD Billion)
Table 25: South America Breakfast Cereals Market Size and Forecast By Nature Type (2016 to 2027F) (In USD Billion)
Table 26: Middle East & Africa Breakfast Cereals Market Size and Forecast By Product Type (2016 to 2027F) (In USD Billion)
Table 27: Middle East & Africa Breakfast Cereals Market Size and Forecast By Ingredient type (2016 to 2027F) (In USD Billion)
Table 28: Middle East & Africa Breakfast Cereals Market Size and Forecast By Distribution Channel (2016 to 2027F) (In USD Billion)
Table 29: Middle East & Africa Breakfast Cereals Market Size and Forecast By Nature Type (2016 to 2027F) (In USD Billion)
List of Figures
Figure 1: Global Breakfast Cereals Market Size (USD Billion) By Region, 2021 & 2027
Figure 2: Global Breakfast Cereals Market Snapshot, By Segmentation (2021 & 2027) (in USD Billion)
Figure 3: Market attractiveness Index, By Region 2027
Figure 4: Market attractiveness Index, By Ingredients 2027
Figure 5: Competitive Dashboard of top 5 players, 2021
Figure 6: Market Share insights of key players, 2021
Figure 7: Porter's Five Forces of Global Breakfast Cereals Market
Figure 8: Global Breakfast Cereals Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 9: Global Breakfast Cereals Market Share By Region (2021)
Figure 10: North America Breakfast Cereals Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 11: North America Breakfast Cereals Market Share By Country (2021)
Figure 12: Europe Breakfast Cereals Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 13: Europe Breakfast Cereals Market Share By Country (2021)
Figure 14: Asia-Pacific Breakfast Cereals Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 15: Asia-Pacific Breakfast Cereals Market Share By Country (2021)
Figure 16: South America Breakfast Cereals Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 17: South America Breakfast Cereals Market Share By Country (2021)
Figure 18: Middle East & Africa Breakfast Cereals Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 19: Middle East & Africa Breakfast Cereals Market Share By Country (2021)
Market Research FAQs
The rising number of health conscious consumers looking for healthy breakfast meal are one the key factors that drives the breakfast cereal market.
The global breakfast cereals industry is segmented into product type, distribution channel, nature and ingredient type.
North America is currently dominating the market with highest market share in the breakfast cereal.
Currently ready to eat product type is dominating the breakfast cereal market.
In August 2020, Mondelez India entered the breakfast cereals space with the launch of Bournvita Fills. With this new launch, the company further expanded its product portfolio in the region.
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