Polish customers are growing interested in dried fruit and nuts, and they are willing to pay a premium for high-quality items. Polish consumers regard food and agricultural products from the United States as being of high quality. Raisins, prunes, cranberries, dates, apricots, figs, apples, and pears are among the most popular dried fruits. Dried cranberries and prunes from the United States continue to increase their market share as a result of their perceived health benefits and exposure via successful Cranberry Marketing Committee and California Prune Board marketing events. Dried fruit is a convenient commodity that is readily available in Polish homes, particularly during Christmas and Easter, as it is a component of traditional Polish recipes. Some well-known brands include Bakalland, BakaD'Or, Alesto, Sante, Helio, Bakal, Dobra Kaloria, Kresto, and Targroch are some of the well-known brands in Poland Dried Fruit Market. Poles adore dried and smoked fruits, which they particularly enjoy in Christmas cuisine. A traditional beverage offered at the end of Christmas Eve is dried fruit compote. It's made using cooked, dried, and smoked fruits such as plums, apples, pears, raisins, and apricots. Apart from having a distinct, albeit contentious, flavor, it also aids digestion, which is greatly appreciated after such a heavy meal. According to a recent poll, the consumption pattern of Polish respondents was unique, with around one-third claiming weekly dried fruit consumption in the evening or afternoon and 40.9% claiming that they consume dried fruit as a snack (daily or weekly). Over 30.0% of Poles said they consume breakfast cereal with dried fruit a few times each week. Polish respondents reported the largest daily and weekly consumption of dried fruit (8.1% and 23.8%, respectively).
According to the research report, ""Poland Dried Food Market Overview, 2028,"" published by Bonafide Research, the market is anticipated to add USD 125.93 Million in market size by 2028. Based on product type, dried berries lead the market with more than 35% of the market share due to the fact that they include varieties such as cranberries, blueberries, black currants, strawberries, raspberries, lingonberries, boysenberries, elderberries, huckleberries, etc. Dried fruits such as apples, oranges, pineapples, mangoes, etc. are anticipated to grow more during the forecast period due to an increase in the changing preferences of consumers for dried fruits. In Poland, consumer demand for healthy snacks made from natural ingredients is driving the rising demand for dried fruit. This demand has been fuelled by rising luxury and affluence, the need for rapid food, and increased consumer health concerns. Technology has also played a significant role in the development of the sector. Consumer interest in dried mango in Poland is being driven by increased demand for healthy snacking as well as product innovation. ""Healthy snacks"" are a trendy trend that corresponds to the increased use of dried mango. Consumers are looking for healthier snacks to eat between meals or snacks that can be utilised to replace meals.
The dried fruit ingredients market is further classified as organic and conventional. In 2021, the conventional segment had the highest proportion. The expansion is being driven by the growing availability of conventionally farmed dried fruits, as well as their reduced pricing when compared to organic options. Furthermore, because synthetic fertilisers are less expensive, farmers always prefer them over more natural cures. Similarly, the dos and don'ts of conventional farming are not as stringent as those of organic farming; also, conventional farming allows you to grow more in less area. Organic, on the other hand, is expected to be the fastest-growing industry. Customers all over the world are increasingly interested in organic dried fruit components as their health concerns grow.
As per the World Bank, the population of Poland was 37.7 million in 2021, with 18.3 million men and 19.4 million women. The majority of the population, 24.8 million people, is aged 15 to 65. There are 22.62 million city dwellers and 15.08 million rural dwellers. The World Bank estimated that Poland's GDP in 2021 would be USD 679.44 billion, with an inflation rate of 5.1% and a per capita income of $ 18,000 (2021). The growing population, which leads to increased consumption, is the primary driver of the dried fruit market in Poland.
Understanding the dangers of artificial colours and flavours has prompted consumers to embrace healthier eating habits. Clean or label-friendly labels cut through the clutter of too much data to express important facts, giving consumers a sense of control over their health. People want food without artificial additives and preservatives, so clean-label foods are in high demand. Ingredients are being optimised by dehydrated fruit makers to create label-friendly products. Customers are looking for ingredients on the back of packages more than ever before, and they are drawn to previously unheard-of clean-label products, leading to a rise in demand for preserved fruits that require less processing.
Supermarkets and hypermarkets dominate the Poland Dried Fruit Market due to the convenience of having all products in one location and a large selection all at once. Biedronka, Topaz, Lidl, Stokrotka, Polomarket, Dino, and Arhelan are some of the largest supermarkets and hypermarkets in Poland. There has been a substantial increase in internet usage and the use of e-commerce websites to obtain goods such as dried fruits in recent years. Carrefour, Walmart, Amazon, and other well-known vertical gurus are all vying for a piece of the action.
The COVID-19 epidemic increased demand for dried goods since fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to supply chain and distribution channel disruptions caused by lockdowns. However, the epidemic has increased the demand for freeze-dried vegetables and fruits in the country, which will be used in soups, snacks, bread, dressings, and confectionary food commodities. With increased consumer health consciousness in the COVID-19 scenario, customers were aware of the detrimental consequences of artificial food additives used to preserve food, fueling demand for healthy and natural food products.
Considered in this report
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•Poland Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Dried Grapes / Raisins
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Organic Dried Fruits
•Conventional Dried Fruits
By Distribution Channel
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Dried Fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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