Middle East & Africa Rum Market Outlook, 2028

Rum has seen a steady rise in popularity throughout the Middle East in recent years. The region's expanding expatriate community, tourism business, and cocktail popularity all contribute to this increase. The Islamic culture's domination and other nations' bans on alcohol usage, however, pose difficulties for the rum business. Rum consumption varies throughout several nations and areas of Africa. Rum manufacturing and use have a long history in some nations, whereas other nations prefer other spirits or traditional local alcoholic beverages. Due to Africa's enormous population, growing middle class, and rising urbanisation, the rum industry has chances to enter new consumer markets. Additionally, there are logistical and regulatory issues in both locations. Government policies on the manufacture, sale, and promotion of alcohol can differ greatly from country to country. Additionally, it may be difficult to efficiently reach consumers in some locations due to undeveloped distribution infrastructure. Rum-based beverages like the Ti'Punch, made with rhum agricole, are popular in the French-speaking Caribbean islands and may also be enjoyed in parts of North Africa due to historical connections. According to the research report “Middle East & Africa Rum Market Outlook, 2028," published by Bonafide Research, The market is projected to reach market size more than USD 641 Million by 2028.Captain Morgan, Havana Club, Mount Gay, Appleton Estate, Takamakaare some brands in Mea .Hospitality and socializing play a vital role in the market culture of the MEA region. Sharing drinks, including rum, is often a part of social gatherings, family celebrations, and business meetings. The act of offering and enjoying rum together is seen as a way to build relationships and strengthen bonds. The rum market in the MEA region is witnessing growth due to increasing demand, expanding consumer base, premiumization, tourism influence, local craft distilleries, e-commerce, and diverse regulatory environments. Opportunities in the MEA rum market include capitalising on the trend towards premium and craft spirits, targeting the tourism and travel retail sector, highlighting local sourcing and authenticity, utilising the expansion of online retail and e-commerce, and launching flavor- and innovation-forward rum variants that are tailored to regional tastes.

Both conventional and flavored rums are in high demand in the Middle East and Africa (MEA) area. It is important to remember that the MEA region tends to have a larger traditional rum market, especially for aged and premium varieties. Customers in these areas value the workmanship, authenticity, and distinctive flavors that traditional rum producing techniques offer. Additionally, as consumers seek for novel and inventive flavor sensations, the popularity of spiced and flavored rums is rising. Overall, flavored rum is growing in popularity in the MEA market as consumers seek out unique and experimental flavor profiles, even while conventional rum continues to have a substantial market share. The MEA region attracts a large number of international tourists, creating opportunities for rum sales in duty-free shops and travel retail outlets. These channels cater to travelers looking to purchase souvenirs or experience local flavors. Hotels, bars, restaurants, and nightclubs form an important distribution channel for rum in the MEA region. The vast size and diverse geography of the MEA region can pose distribution and logistical challenges for rum brands. Ensuring efficient and reliable distribution networks, especially in remote or less-developed areas, may require significant investments in infrastructure and supply chain management. The rum market in the MEA region faces restraints including regulatory challenges, cultural and religious factors, taxation and import duties, limited market awareness, distribution and logistics complexities, and the presence of counterfeit products. Overcoming these restraints requires navigating complex regulations, addressing cultural sensitivities, managing costs, raising market awareness, establishing efficient distribution networks, and protecting against counterfeits. By understanding and addressing these challenges, rum brands can position themselves for success in the MEA market. Rum in the MEA region is produced using sugarcane juice or molasses, which undergo fermentation with yeast to convert sugars into alcohol. The resulting wash is then distilled using pot stills or column stills to separate impurities and concentrate flavors. Some rum varieties are aged in wooden barrels or casks to develop complexity. Finally, the aged rum is blended and bottled for distribution. The specific production methods and ingredients can vary among different MEA countries, leading to a diverse range of rum styles and flavor profiles in the region. South Africa has a growing domestic rum production industry. Distilleries in the country produce a variety of rum styles, ranging from white and spiced rums to aged and premium offerings. South Africa has suitable climate conditions for growing sugarcane, a key ingredient in rum production. South Africa is a popular tourist destination, attracting a significant number of international visitors. The tourism industry provides opportunities for rum sales, as tourists often seek to explore local flavors and experiences, including trying locally produced rums. South Africa's cultural diversity and heritage make it an appealing market for rum brands.Like in other parts of the world, there is a growing trend towards premium and craft spirits in South Africa.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Middle East and Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East and Africa Rum market with its value and forecast along with its segments • Country-wise Rum Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • United Arab Emirates • South Africa

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By Types Rum • White Rum • Light or Gold Rum • Dark Rum • Spiced and Flavored By Nature • Conventional • Organic By Category • Standard • Over proof By Segment • Mass • Premium /Craft Rum By Distribution Channel • On -Trade • Off-Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Rum Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.