In the Netherlands, consumers are purchasing healthier items as a result of a mix of faster living and lower consumer demand in homes. The growing awareness of the importance of living a healthier lifestyle provides a good chance for grandmothers and Iranian dried fruits to meet such demands. Supermarkets, which offer more variety, increased value, and different packaging sizes for different occasions, also impact lifestyle change. The importer and/or manufacturer of products is one of the major participants in the dried and Iranian dried fruit business. Rhumveld Winter & Konijn is one of the largest importers from the Netherlands and Europe, and the producers are Duyvis and Calvé. Exporters sell the goods directly through these two channels, which can then be re-exported to other countries or distributed to retailers, food services, or wholesalers. According to a recent survey, people in the Netherlands are more likely to consume dried fruit products (such as breakfast cereal) than dried fruit itself. The Dutch ate dried fruit primarily in the morning. Furthermore, nearly 60.0% of Dutch customers polled said they never eat dried fruit. Dried fruit-based goods appear to be significantly more familiar to Dutch consumers than dried fruit. The most popular dried fruit is raisin, whereas the least popular dried fruit is dried apple, which most Dutch people have never heard of or even know exists as a product. Breakfast cereal is the most popular dried fruit-based product among Dutch people.
According to the research report, "Netherlands Dried Food Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 172.33 Million in market size by 2028. Consumer demand for healthy snacks derived from natural ingredients is driving the rising demand for dried fruit in the Netherlands. Increased luxury and prosperity, the necessity for fast food, and increased consumer health concerns have all contributed to this demand. Technology has also played an important part in the sector's development. Increased demand for healthy snacking as well as product innovation is driving consumer interest in dried mango in the Netherlands. "Healthy snacks" is a popular trend that coincides with the rising use of dried mango. Consumers seek healthier snacks to eat in between meals or snacks that can be used to substitute meals. Based on product type, dried berries lead the market with more than 32% of the market share because they include varieties such as cranberries, blueberries, black currants, strawberries, raspberries, lingonberries, boysenberries, elderberries, huckleberries, etc. Dried fruits such as apples, oranges, pineapples, mangoes, etc. are anticipated to grow more during the forecast period due to an increase in the changing preferences of consumers for dried fruits.
Understanding the negative consequences of artificial colours and flavours has motivated consumers to adopt healthier eating habits. Labels that are "clean" or "label-friendly" cut through the clutter of too much data to represent crucial facts, providing consumers with a sense of control over their health. People prefer food that is free of artificial additives and preservatives; therefore, clean-label items are in great demand. Dehydrated fruit manufacturers are optimising ingredients to create label-friendly products. Customers are looking for ingredients on the back of packages more than ever before, and they are lured to previously uncommon clean-label products, resulting in increased demand for preserved fruits that require less processing.
The dried fruit ingredients market is further subdivided into organic and conventional categories. The traditional segment held the most weight in 2021. The increased availability of conventionally farmed dried fruits, as well as their lower pricing as compared to organic options, is driving the expansion. Furthermore, because synthetic fertilisers are less expensive, they are always farmers' first choice when compared to more natural remedies. Similarly, conventional farming's dos and don'ts are not as tough as organic farming's; also, conventional farming allows you to grow more on less land. Organic, on the other hand, is predicted to be the most rapidly increasing sector. With rising health concerns, customers all around the world are becoming more interested in organic dried fruit ingredients.
As per the World Bank data, the population of the Netherlands was 17.5 million people in 2021, with 8.71 million men and 8.79 million women. The majority of the population, 11.2 million people, is aged 15 to 65. There are 16.28 million city dwellers and 1.22 million rural dwellers. The World Bank estimates that the Netherlands' GDP in 2021 will be USD 1.02 trillion, with an inflation rate of 2.7% and a per capita income of $58.061. The growing population, which leads to increased consumption, is the primary driver of the dried fruit market in the Netherlands.
Because of the ease of having all products in one area and a huge range all at once, supermarkets and hypermarkets dominate the Dutch Dried Fruit Market. Some of the largest supermarkets and hypermarkets in the Netherlands are Albert Heijn, Jumbo, Lidl, Aldi, Coop, Dirk, Hoogvliet, Dekamarkt, and Jan Linders. Albert Heijn has the largest supermarket network in the Netherlands, with around 970 locations nationwide. In recent years, there has been a significant increase in internet usage and the use of e-commerce websites to acquire commodities such as dried fruits. Carrefour, Walmart, Amazon, and other well-known vertical gurus are swooping in.
The COVID-19 epidemic increased demand for dried goods since fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to supply chain and distribution channel disruptions caused by lockdowns. However, the epidemic has increased the demand for freeze-dried vegetables and fruits in the country, which will be used in soups, snacks, bread, dressings, and confectionary food commodities. With increased consumer health consciousness in the COVID-19 scenario, customers were aware of the detrimental consequences of artificial food additives used to preserve food, fueling demand for healthy and natural food products.
Considered in this report
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•Netherlands Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Dried Grapes / Raisins
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Organic Dried Fruits
•Conventional Dried Fruits
By Distribution Channel
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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