Germany Oral Care Market Overview, 2028

The industry in Germany is being driven by technological advancements and increased awareness of dental hygiene. Teeth whitening products are becoming more popular in the country as people place a greater emphasis on personal grooming. Germany has the largest market share in Europe due to its large consumer market and dense population. Key players in the country are heavily involved in collaborations with various dental associations, launching oral care centers and campaigns to raise awareness and promote their oral care products. Furthermore, dental associations endorse a variety of oral care brands as safe and effective for use. Customers have also been encouraged to invest in mouthwashes and other oral care products, as evidenced by an increase in per capita spending on oral hygiene products. Because they have a portfolio of well-known and trusted brands, GlaxoSmithKline and Procter & Gamble continue to lead the German toothpaste market. Furthermore, Germany has more dentists, dental technicians, and dental nurses than any other EU member state; there is a statutory health insurance system (the world's first) that covers dental check-ups and basic care; private insurance is available and covers more extensive treatment; and there is a statutory health insurance system (the world's first) that covers dental check-ups and basic care.

According to the report, "Germany Oral Care Market Overview, 2028" published by Bonafide Research, the market is anticipated to add USD 0.45 Billion by 2028. Oral and dental hygiene is critical for human health because it helps prevent a variety of oral diseases. A few of the oral and dental care issues affecting people include bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. A few risk factors for oropharyngeal and oral cancers include alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, particularly to the lips. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and public organizations conduct surveys and programs around the world to raise awareness about oral hygiene. As a result, the rise in such initiatives, combined with growing awareness about oral care, is fueling the German oral care products market growth.

As per World Bank, Germany has a population of 83.1 million people in 2021, with 41.1 million men and 42 million women. The majority of the population, 53.18 million people, is between the ages of 15 and 65. There are 64.24 million urban residents and 18.86 million rural residents. According to the World Bank, Germany's GDP in 2021 will be USD 4.22 trillion, with an inflation rate of 3.1% and a per capita income of $50,801.8 (2021). According to some research, Germans are the best at visiting the dentist regularly, with 45% stating they attend twice a year. Over half (56%) clean their teeth twice a day, and they are the best at using electric toothbrushes, along with the UK. Only 16% of Germans, however, believe they have all of their original teeth, with no fillings or implants. White fillings/repairs were the most preferred among Germans (19%), followed by teeth whitening (35%). They are the second most satisfied country behind the Netherlands, with 16% content with their teeth.

Tobacco and cigarette consumption are extremely high in Germany, according to the Organization for Economic Cooperation and Development, and this is one of the leading causes of dental disorders. Germany has a developed economy and a well-established dental healthcare infrastructure. The clinics in the country make use of cutting-edge technology and dental equipment, such as Orthophos XG 3D x-rays and Q 810 diode laser technology. Dr. Bass Dental Clinic is one of the most internationally famous facilities in Germany's dental healthcare system. More than 50 therapies are available at the clinics. Laser treatments and cosmetic dental procedures are two of the most popular procedures. Invisalign, All-on-4, dentures, root canals, dental bridges, lingual braces, sinus lifts, and teeth whitening are some of the other procedures available.

Supermarkets and hypermarkets dominate the German Oral Care Market due to the convenience of having all products in one area and many selections at the same time. Rewe, Edeka, Kaufland, Globus, HIT, and Tegut are the largest hypermarkets and supermarkets in Germany. With over 11,000 locations nationwide, Edeka is Germany's largest Supermarket network. REWE is Germany's second-largest grocery chain, with over 3,600 stores. In recent years, there has been a tremendous increase in internet usage and the use of e-commerce websites to purchase items like Toothbrushes, Toothpaste, Mouthwash, etc. Carrefour, Walmart, Amazon, and other well-known vertical specialists are attracted to the market.

Customers with dry mouth, diabetes, or systemic diseases like Sjogren's syndrome, as well as those undergoing radiation therapy, use alcohol-free mouthwashes, which is assisting the segment's growth in the area. The importance of including mouthwashes in a primary oral care routine, such as before or after brushing and at various points throughout the day, to maintain the pH of the mouth and combat bacteria that can cause a variety of gum diseases is being emphasized by important players in developing economies.

Covid - 19 Impacts:
COVID-19 has had no impact on the German oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing in demand. There has been an increase in consumer demand for toothpaste brands such as Signal, Colgate, Sanogyi, Oral-B, Aquafresh, Sensodyne, Elmex, Arthrodont, Teraxyi, Tonigencyi, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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