South Africa Baby Car Seat Market Overview, 2027

Baby car seats, often referred to as child safety seats, are restraining car seats designed specifically to protect children from injury or death during collisions or accidents. Commonly, these seats are purchased and installed by consumers and are not pre-installed in the car. Originally Baby car seats were developed with the notion of increasing the seat height of the baby which would help the driver monitor them while on the go. The factor of safety was later induced into these products when the first rear facing baby seat was developed. With time the these products observed addition of metal reinforcement to provide better safety. Today, the baby car seat market is a global entity which caters to many different consumers across the globe. According to the report titled, “South Africa Baby Car Seat Market Overview, 2027”, published by Bonafide Research the market in the country witnessed a growth rate of CAGR XX% during the historic period between 2016 and 2021. The report classifies the market on the basis of Seat Type and Sales Channel. According to the seat type the market is categorised into Infant car seats, Booster Baby Car Seat, Convertible Baby Car Seat and Combination Baby Car Seat. Whereas, the Sales Channel segment consist of categories which include, Supermarket & Hypermarket, Specialty Stores and Online Sales channel. The Infant Car Seat segment is one of the biggest segment in the country. This is due to the fact that the physical attributes of infants are quite fragile, especially the region of the neck, and travelling in cars can cause an ample amount of stress to the area which is not recommended. To ensure the safety of infants this baby seat type is highly adopted in South Africa. The Supermarket & Hypermarket segment have historically been the majority of the share holder with almost around half of the segment share, which is due to the availability of wide options and the physical feedback provided by such sales channel. But current trends observe a shift to Online sales channel with the rise of internet penetration and Urban fast lifestyle, which has left the consumer looking for doorstep delivery. The increasing adoption of Passenger cars in the country which is due to the developing growth of disposable income has bolstered the market in a positive manner. Along with this rise in adoption of passenger car another phenomenon which became an advent was the increasing traffic on roads, resulting in greater amount of Car Accident. This increase in safety concerns have made the market grow in the recent times. Further Government policies are slowly contributing to the consumption of baby car seats by introducing minor policy change in production of automobiles. The Current trend in the market have observed innovation in terms of product design from the manufacturer. These innovations are majorly ergonomic in nature, which include rotational baby seats which provide easy loading and unloading of the baby and easy to install car seats which adds the value of convenience to the product. In addition to this the manufacturers are also looking to produce lightweight products and use materials which are non-toxic in nature. This move in using non-toxic products have introduced manufacturing baby car seats from foams and vegan leather. These innovations in the market are further going to increase the adoption rate by consumers and help the market grow in the future. Although the above discussed factors contribute to the growth of the market, there are some which hinder this growth. Firstly, the risk of injuries to the baby if the car seat is not installed properly has observed some scepticism from the consumer which resulted in a negative effect on the market growth. Along with this the lack of awareness about the criterion on which these products should be bought on is creating fear and uncertainty amongst the consumer which effects the market negatively. COVID-19 Impact The pandemic affected many different industry verticals in the country, and the baby car seat market was no exception. With situations like Lockdowns which were later accompanied by travel restrictions the frequency of consumption of products like baby car seat was virtually negligible. This decreased use-case hindered the demand for such products and obstructed the market growth in return. Along with this the market also observed fluctuation in prices of raw materials and disturbance in the supply, manufacturing and distribution process. These disturbances affected the growth of the market in a negative manner. Considered in the report • Geography: South Africa • Base year: 2021 • Historical year: 2016 • Forecasted year: 2027 Aspects covered in the report • Market Size by Value for the period (2016-2027F) • Market Share by Product Type • Infant • Booster • Combination • Convertible • Market Share by End User • Hypermarket & Supermarket • Specialty Stores • Online • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.