South America Sanitary Ware Market Outlook, 2028

In South America, factors such as the rise in construction activities in developing countries, the increase in concerns related to health and hygiene, and the availability of abundant raw materials all contribute to the growth of the sanitary ware market. In addition, factors such as a healthy lifestyle, the disposable income of consumers, the surge in urbanization, the growth in the shift from unbranded products to branded products, and strong replacement demand have supplemented the growth of the global sanitary ware market. However, stringent government regulations are anticipated to hamper the sanitary ware market during the forecast period. Supportive government initiatives for infrastructure development, both in urban and rural areas, are expected to offer future growth opportunities in developing countries, such as Brazil, Argentina, and Colombia, to the players in the sanitary ware market.

According to the research report, "South America Sanitary Ware Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at a 7.07% CAGR for 2023–2028, rising from 4.41% during the historic time period. With rising investments in residential and non-residential construction, the growth of the South American construction industry has increased in value. This growth in the construction sector is supporting the demand for sanitary ware in various applications, which will drive market growth in South America over the coming years. The construction industry in Brazil is expected to grow due to the implementation of a housing development program by the government. It is also offering concessions, which are expected to support investment and growth in the industry. In April 2021, a number of construction companies were granted nearly $10 billion in concession projects. According to the IBGE, the Brazilian construction industry showed stronger performance in the first quarter of 2021 than previously anticipated.

The construction activity in Argentina is a key driver of its economy. In May 2020, the government introduced a federal public investment program, Argentina Construye, to build housing and healthcare infrastructure in the country. The plan involved an investment of 29 billion pesos to construct 5500 homes, refurbish 42,000 units, deliver 204,000 microloans to purchase materials and create 1250 health centers throughout the country. To boost construction activities, the government announced a public-private partnership (PPP) initiative. There were several construction projects started under this initiative. These factors are anticipated to create higher demands for essential sanitary ware products across the region. The construction industry in Brazil is anticipated to observe significant growth on account of the government’s housing program "Casa Verde e Amarela," in addition to planned concessions, by the end of 2022. These initiatives are also expected to reinforce investment and fuel the industry’s growth.

In this regard, several construction companies were granted nearly BRL 53.6 billion ($10 billion) in April 2021 in concession projects, which include five ports, a series of road projects, 22 airports, and a railway line connecting Brazil’s east coast with the western agricultural area. Furthermore, the construction of new hotels, coupled with the extension of existing hotels, is set to play an integral role in facilitating commercial construction in Brazil as well. As a result, these factors are expected to boost the growth of the South American sanitary ware market in the forecast years.

In Argentina, private sector participation through public-private partnerships (PPPs) and the adoption of a build-operate-transfer (BOT) model contribute to increasing infrastructure construction activities. However, investment in the residential sector has decreased due to inflation and rising construction prices. At the same time, tourism is thriving, making Argentina one of the top tourist destinations in South America. There is a huge demand for hotel development, with large projects coming up in the main tourist destinations. With ample availability of raw materials, the South American region is set to witness considerable demand on the global market, particularly in countries like Chile. Construction activity is booming as a result of robust economic and policy reforms, which are also expected to drive demand for ceramic tiles. Also, favorable business policies are evaluated to attract private investment with regard to the construction industry. Such developments are projected to augment market growth.

Recent development
• In February 2022, Kohler collaborated with Daniel Arsham to manufacture a unique type of one-of-a-kind 3D sink with better features that could attract more consumers in the upcoming period.
• Roca, Kohler, Geberit, and Toto lead the rankings of the world's ceramic sanitary ware manufacturers by volumes of production in 2018. See who is next. With a production of 34.5 million pieces per year and manufacturing plants in Europe, South America, North Africa, and Asia, the Spanish multinational Roca Group is the biggest ceramic sanitary ware manufacturer in the world. Its production is sold under the brands Roca, Laufen, Celite, Incepa, Parryware, Jika, Ying, Santeri, and Santek.

Covid-19 impacts:
The outbreak of COVID-19 reflects the downfall in industry growth; it has also affected the growth of the sanitary ware industry due to the slowdown in the manufacturing of sanitary ware in South America. The widespread use of coronavirus has negatively impacted the finances and economy of the targeted market, which has hindered the growth of the sanitary ware market. This pandemic halted the manufacture of numerous products in the sanitary business because of the continuous lockdowns worldwide. The disruption in the supply chain and limited consumer spending hamper the growth of the sanitary ware market. As a result, COVID-19 had a significant impact on the growth of the sanitary ware market.

Major Companies present in the market:
Geberit AG, Kohler Co., Roca Sanitario SA, Hansgrohe SE, Masco Corp, Lecico Egypt, Delta faucets, Saniflo

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Sanitary Ware market with its value and forecast along with its segments
• Country-wise sanitary ware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Brazil
• Argentina
• Colombia

By Product
• Toilet Sink (Commodes) and Cistern (Water Closet)
• Wash Basins (Vanity Basins, Pedestal, Wall hung, Table top, Corner, etc.)
• Urinal
• Bathtubs
• Others

By Technology
• Slip casting
• Pressure casting
• Others

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the sanitary ware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.