India Yoga Accessories Market Overview, 2030

The India Yoga Accessories market plays a pivotal role in the country's broader fitness and wellness sector. Yoga has deep cultural roots in India, where it is not only a spiritual practice but also a significant part of daily life for millions. Over the years, the popularity of yoga has expanded globally, and India remains a hub for yoga practitioners, trainers, and enthusiasts. The demand for yoga accessories has been driven by this growing interest in yoga and wellness, as well as an increasing awareness of its health benefits. Additionally, the Indian government has introduced policies and regulations that support the promotion of yoga, such as the establishment of International Day of Yoga on June 21st, further boosting interest in yoga and its accessories. This has led to a rise in the number of yoga practitioners across urban and rural regions, with growing numbers of yoga centers, fitness clubs, and households incorporating yoga into their daily routines. In terms of regulations, the Ministry of AYUSH (Ayurveda, Yoga, Unani, Siddha, and Homoeopathy) has been instrumental in promoting yoga’s integration into wellness practices and supporting the development of high-quality yoga products. Consumer demand in India is largely driven by affordability, comfort, and the desire for products that enhance their yoga practice.

According to the research report, "India yoga accessories Market Overview, 2030," published by Bonafide Research, the India yoga accessories market is anticipated to grow at more than 7.65% CAGR from 2025 to 2030. The rise of online retail platforms has further contributed to market growth, as consumers can easily access a variety of yoga accessories at competitive prices. Technological advancements in the design of yoga products, including improved material quality and durability, are also fueling the demand for high-performance yoga accessories. Additionally, there is a rising demand for eco-friendly products, with an increasing number of consumers opting for sustainable and environmentally friendly yoga accessories. The market is witnessing key trends such as the customization of yoga products, with individuals seeking personalized mats, clothing, and accessories tailored to their specific needs. Major players in the Indian Yoga Accessories market include global brands like Adidas, Nike, and Decathlon, as well as local companies like Sattva Yoga and Gaiam, who have established a strong presence by offering high-quality products at various price points. The growth of yoga-related events, retreats, and online yoga platforms also presents significant opportunities for market expansion. With increasing awareness and participation in yoga, the demand for accessories such as mats, straps, blocks, and clothing is expected to continue to rise across all consumer segments.

The product segment of the India Yoga Accessories market is done into mats, straps, blocks, clothing and broad, catering to various needs of yoga practitioners. Mats, one of the most essential items in yoga practice, remain the most popular category in the market. Yoga mats are available in a variety of materials, including PVC, TPE (thermoplastic elastomer), and natural rubber, each offering different benefits such as durability, comfort, and eco-friendliness. The demand for non-toxic, biodegradable, and slip-resistant mats is on the rise as consumers prioritize health and sustainability. Yoga straps, which help in deepening stretches and improving flexibility, are also gaining popularity, especially among beginners and intermediate practitioners. These straps come in different materials, such as cotton and nylon, with adjustable lengths to accommodate various body types and needs. Yoga blocks, another key accessory, are designed to provide support and stability during challenging poses. These blocks are typically made from foam, cork, or wood, each offering varying degrees of firmness and support. Yoga clothing, including activewear such as leggings, tops, and jackets, has also become an essential part of the yoga accessories market. These garments are designed to be flexible, breathable, and comfortable, allowing practitioners to move freely during their sessions. Other yoga accessories, such as towels, bolsters, and eye pillows, are also gaining traction as consumers seek to enhance their yoga experience.

The growing popularity of yoga retreats and wellness programs in India has further expanded the demand for a wider variety of yoga accessories. Many practitioners are now looking for premium and customizable products that reflect their personal style and preferences. The integration of technology into yoga accessories, such as smart mats with in-built sensors for posture correction and performance tracking, is attracting tech-savvy consumers. Additionally, travel-friendly and foldable mats are increasingly preferred by professionals and travelers who wish to maintain their practice on the go. The market has also witnessed the emergence of eco-conscious brands offering accessories made from organic materials like cotton and bamboo, aligning with the values of environmentally conscious consumers. As yoga continues to gain recognition as a therapeutic practice for mental and physical well-being, the need for specialized accessories, such as meditation cushions and aromatherapy products, is also on the rise. With yoga becoming a mainstream fitness activity and lifestyle choice, the Indian yoga accessories market is poised for sustained growth, supported by a combination of innovation, consumer awareness, and the rich cultural heritage of yoga in India.

Major Companies Present In the Market
Adidas AG, Aurorae Yoga, Barefoot Yoga Company, Gaima, Hugger Mugger, Lululemon Athletica Inc, Manduka, Nike Inc



Considered In the Report
• Geography: India
• Historical year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecasted year: 2030

Aspects Covered In the Report
• Market Size By Value for the historic time period
• Market Size By Value for the forecast time period
• Market Share by Product (Mats, Clothing, Straps, Blocks, others)
• Market Share by Sales Channel (Online & Offline)
• Market Share by Region
• Market Share by Country

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the yoga accessories manufacture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.