UAE Baby Products Market Overview, 2027

"UAE parents prioritize the health, safety, and overall well-being of their children, driving the demand for high-quality and reliable baby products. Safety is a primary concern, and parents seek products that meet stringent safety standards and regulations. They value products that are gentle on their baby's sensitive skin, hypoallergenic, and free from harmful chemicals. The UAE market is culturally diverse, with consumers coming from various backgrounds. This diversity influences consumer preferences in the baby product market. Some parents may seek products that align with their cultural traditions and practices, such as halal-certified products or items suitable for specific religious occasions. Convenience is also highly valued by UAE consumers. Busy lifestyles and the desire for time-saving solutions lead parents to seek products that offer ease of use, portability, and multi-functionality. This includes compact strollers, portable playpens, and practical diaper bags. UAE parents prioritize safety and quality when choosing baby products. They seek products that comply with stringent safety regulations and meet international quality standards. Compliance with safety standards is a key driver in consumer purchasing decisions. The UAE has been influenced by Western brands and trends, with many international baby care brands gaining popularity in the region. Western brands are associated with quality, innovation, and a wide range of options, appealing to consumers seeking premium choices. According to the report title “UAE Baby Products Market Overview, 2027”, published by Bonafide research, the market in the country is expected to grow with a sustainable CAGR during the forecast period. The UAE has a population with significant disposable income, allowing parents to allocate resources to high-quality baby products. This disposable income contributes to a demand for premium and innovative baby care items. The UAE has a large expatriate community, with residents from various countries. This diversity influences consumer preferences and creates opportunities for brands to cater to the specific needs and cultural backgrounds of different communities. he UAE has a luxury-focused consumer market, and this extends to the baby product segment. Premium and luxury brands are sought after by consumers who value exclusivity, craftsmanship, and high-end features. The UAE has a growing e-commerce market, providing convenience, product variety, and competitive pricing to consumers. Online platforms and digital marketing play a significant role in shaping consumer preferences and brand choices. UAE parents value education and are increasingly health-conscious. They seek products that promote a healthy lifestyle, including organic and natural options, as well as those that support child development and early learning.

The UAE market has seen an increasing demand for fortified baby food, with the rising awareness among parents to adequately fulfil the nutritional requirements of their babies. The increasing demand, especially for infant formula, is influencing the market's growth. Increasing brand penetration and a wide distribution network are driving the baby care products market in the Country. The e-commerce sector is further supporting the growth of the market. Owing to the growing concerns regarding infants’ delicate and sensitive skin, a growing number of parents are opting for baby care products, such as body washes, diaper creams, and baby wipes, which are made from plant-based and organic ingredients. Moreover, these products offer numerous benefits that help in treating skin allergies, discomfort, rashes, and other similar skin-related issues. Such instances are likely to significantly boost the market growth over the forecast period. The birth rate in UAE has been declining since the 2000’s which has observed a little relax in recent years, but still declining at a slower pace. This declining birth rate hinder the performance of the market. Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. The birth rate in UAE has been declining significantly in recent years, and declining birth rate is due to factors such as increased access to and use of contraception, and an increase in the number of women entered the workforce. The fertility rates are being driven down by rapid urbanization, increased awareness of family planning, and changing lifestyles. COVID-19 Impact The market saw a mixed impact during the coronavirus pandemic, with panic bulk buying behaviour amongst consumer saw a boost in the market of necessary products like baby feeding bottles, diapers and nourishment foods and formulas. On the other hand the market observed a slowing down in products which are non-essential like the Bath tub, Bouncers and Rockers, as consumers were focusing on saving for health risk and acquiring essential items. The E-commerce platform helped the market to sustain with their home delivery services which provided accessibility to the consumer. Travel restriction hampered the supply and distribution Chain in the country. Considered In the Report • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027

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Manmayi Raval

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Aspects Covered In the Report • Market Size By Value for the historic time period (2016-2021) • Market Size By Value for the forecast time period (2022-2027) • Market Share by Baby Safety & convenience (Baby Car Seat, Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails) • Market Share by Baby Cosmetics & Toiletries (Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails) • Market Share by Baby indoor products (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub) • Market Share by Baby Food (Milk formulas, Prepared Meals, Dried , Others) • Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online) The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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