Middle East & Africa Laptop Market Outlook, 2029

The Middle East & Africa Laptop Market is segmented into By Type (Traditional , 2-In1 Laptop), By Application (Personal, Business, Gaming, Others), By Screen Size (up To 10.9" Inch, 11" To 12.9" Inch, 13" To 14.9" Inch, 15.0" To 16.9" Inch, More Than 17" Inch), By Price (up To USD 500, USD 501 To USD 1000, USD 1001 To USD 1500, USD 1501 To USD 2000, Above USD 2001), By Design (Ultra Book, Note Book, Other (Chrome Book ,Net Book)).

The Middle East and Africa laptop market is expected to reach a market size of more than USD 12 Billion by 2029 due to increasing internet connectivity

Laptop Market Market Analysis

The MEA region has experienced significant growth in mobile computing devices, with laptops being a crucial component. The MEA region has a predominantly youthful population. The growing number of tech-savvy young individuals, along with increasing educational opportunities, contributes to a rising demand for laptops for education, work, and entertainment. Governments and businesses in the MEA region are actively pursuing digital transformation initiatives. This involves the integration of digital technologies into various sectors, leading to increased demand for laptops for e-governance, online services, and business operations. The adoption of EdTech solutions in schools and universities across the Middle East and Africa has led to a surge in the demand for laptops. These devices are essential for e-learning, digital classrooms, and collaborative online education platforms. The growing popularity of e-commerce platforms in the MEA region has facilitated the availability and accessibility of laptops. Online sales channels have become important for consumers to explore and purchase laptops conveniently. Gaming is a significant cultural phenomenon in the Middle East, and this has contributed to the demand for high-performance gaming laptops. The gaming culture has grown, leading to increased sales of laptops catering to gaming enthusiasts. Some countries in the MEA region are investing in renewable energy projects, and this focus on sustainability is influencing consumer preferences. Laptops with energy-efficient features and eco-friendly designs are gaining attention. Cybersecurity is a growing concern, and there is an increasing emphasis on laptops with robust security features. This is particularly relevant for businesses and government institutions that handle sensitive data. According to the research report "Middle East and Africa Laptop Market Outlook, 2029," published by Bonafide Research, the Middle East and Africa laptop market is expected to reach a market size of more than USD 12 Billion by 2029. The population of the MEA region is primarily young. The need for laptops for work, study, and leisure is rising as more and more young people join the economy and pursue higher education. The adoption of e-learning platforms and educational technology is a significant driver for laptop demand. Laptops play a crucial role in facilitating online education, digital classrooms, and collaborative learning experiences. Furthermore, the gaming culture in the Middle East has been growing, leading to an increased demand for gaming laptops. Gamers seek high-performance devices to support immersive gaming experiences, contributing to a specific segment of the market. Furthermore, consumer awareness of environmental issues is increasing, and there is a growing interest in sustainable and eco-friendly products. Laptops designed with energy efficiency, recyclability, and eco-friendly materials may appeal to environmentally conscious consumers. The adoption of laptops for remote work has become more prevalent, particularly with the shift towards flexible work arrangements. Laptops enable professionals to work from different locations, contributing to changes in business practices and work culture. Social media platforms are widely used in the MEA region, and laptops are instrumental in content creation. Influencers, vloggers, and content creators leverage laptops for video editing, graphic design, and other creative endeavors. As digital adoption increases, concerns about privacy and cybersecurity have become more pronounced. Users in the MEA region may prioritise laptops with robust security features to protect their personal and sensitive information.

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Market Dynamic

Market Drivers • Digital Transformation Initiatives: Governments and businesses in the MEA region are actively pursuing digital transformation initiatives. This includes the integration of digital technologies into various sectors, driving the demand for laptops as essential tools for connectivity, communication, and productivity. • E-learning and Education Technology (EdTech): The adoption of e-learning platforms and digital educational tools has increased the demand for laptops in the education sector. Laptops are crucial for students and educators participating in online learning, virtual classrooms, and educational content creation. • Remote Work and Enterprise Mobility: The global shift towards remote work, accelerated by events such as the COVID-19 pandemic, has driven the demand for laptops in the MEA region. Businesses are investing in laptops to facilitate remote work and enhance enterprise mobility solutions. Market Challenges • Economic Factors: Economic challenges, including fluctuations in currency exchange rates, inflation, and income disparities, can affect consumers' purchasing power and influence demand for laptops. • Infrastructure and Connectivity Issues: Limited access to reliable and high-speed internet infrastructure in certain areas can hinder the effective use of laptops, particularly for online activities such as remote work and e-learning. Market opportunity • Smart City Initiatives: The implementation of smart city projects across the MEA region opens opportunities for laptops integrated into smart solutions. Laptops can be part of smart infrastructure, contributing to digitalization and efficiency in urban environments. • Gaming Laptops and Entertainment: The vibrant gaming culture in the MEA region presents an opportunity for gaming laptop manufacturers. As gaming becomes more popular, there is a demand for high-performance laptops that can deliver an immersive gaming experience.

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Manmayi Raval

Manmayi Raval

Research Consultant


Laptop Market Segmentation

By Type Traditional
2-in1 laptop
By Application Personal
Business
Gaming
Other
By Screen Size Up to 10.9" inch
11" to 12.9" inch
13" to 14.9" inch
15.0" to 16.9" inch
More than 17" inch
By Price Up to USD 500
USD 501 to USD 1000
USD 1001 to USD 1500
USD 1501 to USD 2000
Above USD 2001
MEABrazil
Argentina
Colombia

Based on the types that are segmented into traditional and 2-in-1 laptops, in the Middle East and Africa, the traditional laptop is a growing market. According to the report, the screen sizes are divided into up to 10.9 inches, 11 to 12.9 inches, 13 to 14.9 inches, 15 to 16.9 inches, and more than 17 inches; among them in the Middle East and Africa, 13 to 14.9 inches is a growing segment. Many businesses in the MEA region standardise their IT infrastructure around traditional laptops. This standardisation simplifies IT management, support, and maintenance, contributing to the continued growth of traditional laptop adoption in the enterprise sector. Traditional laptops are often preferred in educational settings for tasks such as research, document creation, and programming. As e-learning becomes more prevalent, there is a growing demand for laptops that support a wide range of educational activities, contributing to the popularity of traditional forms of learning. Traditional laptops tend to be more affordable compared to premium or specialised models, making them accessible to a broader range of consumers. Affordability is a critical factor, especially in regions where purchasing power is scarce. Government offices, institutions, and organisations in the MEA region often rely on traditional laptops for administrative tasks, data processing, and official documentation. Large-scale procurement by these entities contributes to the overall growth of the traditional laptop market. Furthermore, the 13- to 14.9-inch laptop is growing in demand, and the form factor of laptops in this size range is often perceived as a good compromise between smaller ultra books and larger laptops. Users looking for a device that offers a decent-sized screen without sacrificing too much portability may prefer laptops in this range. There has been a broader industry trend towards thin and light laptop designs. Many laptops in the 13- to 14.9-inch range adopt sleek and slim profiles, contributing to their appeal among users who prioritise aesthetics and portability. In terms of the applications that are bifurcated into personal, business, gaming, and others, the region's gaming laptop market is growing. Based on the price, they are segmented into up to USD 500, USD 501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, and above USD 2001. The Middle East has a vibrant gaming culture with a large and enthusiastic gaming community. The popularity of esports and the emergence of gaming events contribute to a heightened interest in high-performance gaming laptops. Economic growth in certain regions of the Middle East and Africa has led to an increase in disposable income among consumers. This rise in purchasing power allows more individuals to invest in premium gaming laptops that offer advanced features and capabilities. The rise of Esports in the MEA region has significantly contributed to the demand for gaming laptops. Esports tournaments, events, and professional gaming teams have gained popularity, driving the need for gaming-centric devices. The growth of online gaming communities and social platforms dedicated to gaming has fostered a sense of community among gamers in the MEA region. This sense of belonging and shared interests further fuel the demand for gaming laptops. Furthermore, in the Middle East and Africa, the price range of USD 1001 to USD 1500 contributes to the price segment of the laptop. The expansion of the middle class in certain MEA regions has increased the number of consumers with higher purchasing power. Individuals in this income bracket are more likely to consider mid-range laptops, contributing to the demand within the USD 1001 to USD 1500 segment. Economic growth in some parts of the Middle East and Africa has led to an increase in disposable income. Consumers with higher income levels may be willing to invest in laptops that offer enhanced performance, build quality, and features, placing them within the mid-range price category. The trend towards remote work has increased the demand for laptops with enhanced specifications. Professionals working from home are inclined to invest in mid-range laptops that provide the performance needed for remote work tasks.

Laptop Market Market Regional Insights

Based on the report, the major countries covered in the report include Saudi Arabia, the United Arab Emirates, South Africa, and the rest of the Middle East and Africa. Saudi Arabia has one of the largest and strongest economies in the MEA region. Its economic stability and wealth contribute to higher purchasing power among consumers, allowing for increased spending on technology products, including laptops. The Saudi Arabian government has been actively promoting digital transformation and technology adoption as part of its Vision 2030 initiative. These initiatives aim to diversify the economy and position Saudi Arabia as a technology hub. Government support for technology initiatives can boost the laptop market. Saudi Arabia is undergoing a significant digital transformation across various sectors, including education, healthcare, and government services. As digital technologies become integral to daily life and business operations, the demand for laptops as essential tools increases. The education sector in Saudi Arabia is witnessing growth, with a focus on e-learning and technology integration. The need for laptops in educational institutions and for students contributes to the overall demand in the market. The population in Saudi Arabia is generally tech-savvy, with a high level of smartphone and internet penetration. As digital literacy increases, there is a natural inclination towards adopting and using technological devices, including laptops. Saudi Arabia has a young population, and younger demographics often drive the demand for technology products. Laptops are essential for education, work, and entertainment, making them popular among the youth.

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Companies Mentioned

  • Samsung Electronics Co., Limited
  • Lenovo Group Limited
  • Huawei Technologies Co.Ltd
  • Microsoft Corporation
  • Dell Technologies
  • Apple, Inc
  • ASUSTeK Computer Inc
  • The Hewlett-Packard Company
  • Acer Inc
  • Micro-Star International Co., Ltd
Company mentioned

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Research Methodology
  • 2.1. Secondary Research
  • 2.2. Primary Data Collection
  • 2.3. Market Formation & Validation
  • 2.4. Report Writing, Quality Check & Delivery
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Assumptions
  • 3.3. Limitations
  • 3.4. Abbreviations
  • 3.5. Sources
  • 3.6. Definitions
  • 4. Economic /Demographic Snapshot
  • 5. Global Denim Jeans Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Region
  • 5.3. Market Size and Forecast, By Category
  • 5.4. Market Size and Forecast, By Fitting Type
  • 5.5. Market Size and Forecast, By End User
  • 5.6. Market Size and Forecast, By Distribution Channel
  • 6. Middle East & Africa Denim Jeans Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Country
  • 6.3. Market Size and Forecast, By Category
  • 6.4. Market Size and Forecast, By Fitting Type
  • 6.5. Market Size and Forecast, By End User
  • 6.6. Market Size and Forecast, By Distribution Channel
  • 7. Market Dynamics
  • 7.1. Market Drivers & Opportunities
  • 7.2. Market Restraints & Challenges
  • 7.3. Market Trends
  • 7.4. Covid-19 Effect
  • 7.5. Supply chain Analysis
  • 7.6. Policy & Regulatory Framework
  • 7.7. Industry Experts Views
  • 7.8. UAE Denim Jeans Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size and Forecast By Category
  • 7.8.3. Market Size and Forecast By Fitting Type
  • 7.8.4. Market Size and Forecast By End User
  • 7.8.5. Market Size and Forecast By Distribution Channel
  • 7.9. Saudi Arabia Denim Jeans Market Outlook
  • 7.9.1. Market Size By Value
  • 7.9.2. Market Size and Forecast By Category
  • 7.9.3. Market Size and Forecast By Fitting Type
  • 7.9.4. Market Size and Forecast By End User
  • 7.9.5. Market Size and Forecast By Distribution Channel
  • 7.10. South Africa Denim Jeans Market Outlook
  • 7.10.1. Market Size By Value
  • 7.10.2. Market Size and Forecast By Category
  • 7.10.3. Market Size and Forecast By Fitting Type
  • 7.10.4. Market Size and Forecast By End User
  • 7.10.5. Market Size and Forecast By Distribution Channel
  • 8. Competitive Landscape
  • 8.1. Competitive Dashboard
  • 8.2. Business Strategies Adopted by Key Players
  • 8.3. Key Players Market Positioning Matrix
  • 8.4. Porter's Five Forces
  • 8.5. Company Profile
  • 8.5.1. H & M Hennes & Mauritz AB
  • 8.5.1.1. Company Snapshot
  • 8.5.1.2. Company Overview
  • 8.5.1.3. Financial Highlights
  • 8.5.1.4. Geographic Insights
  • 8.5.1.5. Business Segment & Performance
  • 8.5.1.6. Product Portfolio
  • 8.5.1.7. Key Executives
  • 8.5.1.8. Strategic Moves & Developments
  • 8.5.2. Giorgio Armani S.p.A
  • 8.5.3. Kering SA
  • 8.5.4. Ralph Lauren Corporation
  • 8.5.5. Lee Cooper
  • 8.5.6. LVMH Moet Hennessy Louis Vuitton SE
  • 8.5.7. Capri Holdings Limited
  • 8.5.8. Aditya Birla Fashion and Retail Limited
  • 9. Strategic Recommendations
  • 10. Annexure
  • 10.1. FAQ`s
  • 10.2. Notes
  • 10.3. Related Reports
  • 11. Disclaimer

List of Table
Table 1: Global Denim Jeans Market Snapshot, By Segmentation (2023 & 2029) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Denim Jeans Market Size and Forecast, By Category (2018 to 2029F) (In USD Billion)
Table 6: Global Denim Jeans Market Size and Forecast, By Fitting Type (2018 to 2029F) (In USD Billion)
Table 7: Global Denim Jeans Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 8: Global Denim Jeans Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 9: Middle East & Africa Denim Jeans Market Size and Forecast, By Category (2018 to 2029F) (In USD Billion)
Table 10: Middle East & Africa Denim Jeans Market Size and Forecast, By Fitting Type (2018 to 2029F) (In USD Billion)
Table 11: Middle East & Africa Denim Jeans Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 12: Middle East & Africa Denim Jeans Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 13: Influencing Factors for Denim Jeans Market, 2023
Table 14: United Arab Emirates Denim Jeans Market Size and Forecast By Category (2018 to 2029F) (In USD Billion)
Table 15: United Arab Emirates Denim Jeans Market Size and Forecast By Fitting Type (2018 to 2029F) (In USD Billion)
Table 16: United Arab Emirates Denim Jeans Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 17: United Arab Emirates Denim Jeans Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 18: Saudi Arabia Denim Jeans Market Size and Forecast By Category (2018 to 2029F) (In USD Billion)
Table 19: Saudi Arabia Denim Jeans Market Size and Forecast By Fitting Type (2018 to 2029F) (In USD Billion)
Table 20: Saudi Arabia Denim Jeans Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 21: Saudi Arabia Denim Jeans Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 22: South Africa Denim Jeans Market Size and Forecast By Category (2018 to 2029F) (In USD Billion)
Table 23: South Africa Denim Jeans Market Size and Forecast By Fitting Type (2018 to 2029F) (In USD Billion)
Table 24: South Africa Denim Jeans Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 25: South Africa Denim Jeans Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)

List of Figures
Figure 1: Global Denim Jeans Market Size (USD Billion) By Region, 2023 & 2029
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Denim Jeans Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Denim Jeans Market Share By Region (2023)
Figure 6: Middle East & Africa Denim Jeans Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: Middle East & Africa Denim Jeans Market Share By Country (2023)
Figure 8: UAE Denim Jeans Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Saudi Arabia Denim Jeans Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: South Africa Denim Jeans Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2023
Figure 12: Porter's Five Forces of Global Denim Jeans Market
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Middle East & Africa Laptop Market Outlook, 2029

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