North America Toy Market Outlook, 2025

North America Toy Market Outlook, 2025

Bonafide Research 20-04-2021 81 Pages Figures : 12 Tables : 31
Region : North America Category : Consumer Goods & Services Leisure

The North American toy market is primarily driven by the progress of the United States toy market. As per Bonafide Research’s report titled North America Toy Market Outlook, 2025 the North America Toy Market was valued at USD 28.95 Billion in 2014. Bonafide Research has further forecasted that the North American toy market will be worth over USD 35 Billion by the end of the forecasted period, holding over a quater of the global market share.

In the research report titled- North America Toy Market, Bonafide Research has sliced the market to create appropriate segments to present a clear picture of the region’s toy market. The North America toy market has been segmented based on age categories to which the toys cater, the range of product lines, and the sales and distribution channel available. According to the age group wise segmentation, Bonafide Research has categorized the market for 0-8-year-old children, 9-15 years old children, and above 15-year-old children. The major product lines taken into consideration in the market research are action figures, arts and crafts, dolls, building sets, games/puzzles, infant toddlers, youth electronics, outdoor sports and toys, plush and vehicles, explorative toys.

Despite a slow growth rate of roughly 0.60% on a year-on-year basis, the region is showing growth in its 0-8 years category of toys in the toy market which points that consumer’s spending in this category has increased. This can also be a result of new product innovations in this category. The category of 0-8 years toys usually consists of miniature replicas and other very basic and traditional toys which gives enough scope for the manufacturers to bring something new to the market. This is also coupled with a reduction in the market share of the toy category for the above 15 age group as this category faces stiff competition from the video games and computer gaming markets. This can also explain why the market share of youth electronics so less in the North America Markets. The most demanded toys in the North America market is the outdoor and sports toy category. Children early in their schooling life adopt outdoor sports as their hobbies which is usually fuelled by the sporting culture given by the elementary and high schools in the region. The sales channels in the region are very broadly categorized into online and offline sales channels so that the broader themes pervading can be captured and explained. It has been observed and forecasted positively that although the offline sales channels will continue to play a crucial role in the growth of the toy market in the region, the online sales channels are also rapidly expanding and many of the toy majors operating in the region have resorted to the online modes of selling toys. Part of this expected growth in online sales is supported because of the shopping trends that have been observed during the pandemic. As the respective governments imposed lockdowns and social isolations and another containment measure, many people shifted to online shopping for sales during the festive year. In the region, the majority proportion of annual sales happen during the winter festive season. As the consumers have experienced the feasibility and convenience of buying toys online, we can expect a lasting change in their mode of shopping preference. North America is also home to some of the major toy companies in the world including Hasbro, Mattel, Fisher-Price, and many others.

• Geography: North America
• Base Year: 2019
• Historical Year: 2014
• Forecast year: 2025

• North America
• Canada
• Mexico

• Market Size by Value for the period (2014-2025F)
• Market Share by Age Group
• Market Share by Product
• Market Share by Sales Channels
• Market Share by Country

• What is the market size of North America Toy Market?
• What are the major product lines in North America?
• What are the major companies operating in North America?
• What was the winter shopping trend during Covid-19
• what is the most demanded product category in North America?

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