"Growing awareness about personal hygiene and the need for convenient and time-saving products have fueled the demand for personal care wipes in Italy. These wipes offer a quick and easy way to maintain cleanliness and freshness, especially when traditional washing facilities are not readily available or practical. In Italy, a wide range of personal care wipes are available to cater to different needs and preferences. Types of personal care wipes found in the Italian market are Baby wipes are specifically designed for gentle and delicate skin. They are widely used for diaper changes, cleaning the face and hands, and maintaining overall cleanliness for babies and young children. Additionally, Facial cleansing wipes are popular among individuals of all ages. They provide a convenient and efficient way to remove makeup, dirt, and impurities from the face while leaving the skin refreshed and moisturized. According to the report titled “Italy personal care wipes market overview, 2027” published by Bonafide Research, The Italy is expected to grow at above 5.09% CAGR from 2021 to 2027. Several renowned international and domestic brands dominate the personal care wipes market in Italy. Some of the prominent brands include Pampers is a well-known brand offering a range of baby wipes suitable for delicate skin. Also, Johnson's offers a variety of personal care wipes, including baby wipes and facial cleansing wipes, known for their gentle formulas. Furthermore, Chicco provides a wide range of baby wipes that are dermatologically tested and designed for sensitive skin. Another, Nivea offers facial cleansing wipes that effectively remove makeup and impurities while keeping the skin moisturized. Moreover, WaterWipes is a popular brand known for its pure and gentle baby wipes, made with only two ingredients - water and a drop of fruit extract.
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Segmentation is the process of dividing a market into distinct groups of consumers with similar characteristics, needs, and behaviors. When it comes to the personal wipes market in Italy, several segmentation variables can be considered. Demographic Segmentation are age, gender and household size. Personal wipes can be targeted towards different age groups, such as infants, children, adults, and elderly individuals. Specific wipes can be designed for men or women, taking into account their different hygiene needs. Families with larger households may have different purchasing patterns compared to individuals or smaller households. Usage Segmentation refers to baby wipes are specifically designed for cleaning and diaper changing for infants and young children. Also, Facial Wipes are targeted towards individuals looking for quick and convenient facial cleansing and makeup removal. Additionally, Multi-purpose wipes that can be used for various purposes like hand cleaning, surface cleaning, or on-the-go refreshing. Distribution Channel Segmentation consist of pharmacy and drug stores, hypermarket and supermarket, traditional retail and online. Price Segmentation includes economy wipes positioned as affordable and budget-friendly, appealing to price-sensitive consumers. Also, Premium higher-priced wipes with enhanced features, such as organic ingredients or advanced formulations, targeting consumers willing to pay for quality. Geographic Segmentation includes market preferences and demand might vary between different regions in Italy, such as Northern, Central, or Southern Italy. The personal care wipes market in Italy has witnessed significant growth in recent years. Consumers are increasingly adopting personal care wipes as a convenient alternative to traditional cleansing methods. The factors driving the market include busy lifestyles, rising hygiene consciousness, and the need for on-the-go solutions. Italian consumers value products that are gentle on the skin, hypoallergenic, and free from harmful chemicals. They seek personal care wipes that are dermatologically tested and suitable for sensitive skin, especially for babies and young children. Environmentally-friendly and sustainable personal care wipes have also gained traction in Italy. Consumers are becoming more conscious of the environmental impact of disposable products and prefer wipes made from biodegradable materials or those that can be flushed down the toilet safely. Personal care wipes have become an essential part of personal hygiene routines in Italy. The convenience, versatility, and effectiveness offered by these wipes have made them increasingly popular among consumers. Considered in this report • Geography: Italy • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027
Aspects covered in this report • Italy Personal Wipes Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By product type • Baby wipes • Facial and Cosmetic wipes • Hand and body wipes • Flushable wipes • others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores
The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "