Mexico Personal Care Wipes Market Overview, 2027

"Personal care wipes, also known as wet wipes or moist towelettes, have gained popularity in Mexico as convenient and effective products for personal hygiene. These disposable wipes are pre-moistened with various solutions such as cleansing, refreshing, or moisturizing agents. They offer a convenient alternative to traditional methods of cleaning and freshening up, particularly when access to water and soap is limited. In Mexico, personal care wipes have become increasingly prevalent due to their convenience and versatility. They are widely used by individuals of all ages, including infants, children, adults, and the elderly. These wipes serve multiple purposes, ranging from personal hygiene to cleaning surfaces and even removing makeup. One of the main reasons for the popularity of personal care wipes in Mexico is the country's diverse climate. The hot and humid weather often leads to sweating and discomfort, making wipes an ideal solution for maintaining personal freshness throughout the day. Additionally, the compact size and portability of these wipes make them highly convenient for carrying in purses, backpacks, or diaper bags. Parents in Mexico also rely on personal care wipes for the care and cleanliness of their infants and toddlers. These wipes are often used during diaper changes, as they provide a convenient way to clean the baby's delicate skin. Manufacturers have introduced specialized wipes for babies, infused with gentle cleansing agents and moisturizers to ensure mildness and prevent skin irritation. Furthermore, personal care wipes have found applications beyond personal hygiene. They are commonly used for household cleaning tasks, such as wiping down surfaces, removing dust, or quick cleaning in between regular cleanings. The ease of use and disposable nature of these wipes make them a convenient choice for everyday cleaning needs. According to the research report ""Mexico Personal Care Wipes Market Overview, 2028,"" published by Bonafide Research, The Mexico Personal Care Wipes Market was valued at above USD 1.31 Billion in 2021. In Mexico, the personal care wipes market is subject to regulations and guidelines set by various government agencies. Some of the key regulatory bodies involved in overseeing the personal care wipes industry include the Federal Commission for the Protection against Sanitary Risk (COFEPRIS), the Ministry of Health (Secretaría de Salud), and the Federal Consumer Protection Agency (Profeco). Personal care wipes are considered cosmetic products and must obtain a sanitary registration from COFEPRIS before they can be marketed and sold in Mexico. This registration ensures that the product meets the required quality and safety standards.

Manufacturers and importers of personal care wipes need to comply with regulations regarding the safety of ingredients used in these products. COFEPRIS provides guidelines on permissible ingredients and their maximum concentrations to ensure consumer safety. Personal care wipes must comply with specific labeling requirements, including providing information in Spanish, listing all ingredients, providing usage instructions, indicating the manufacturer's or distributor's contact details, and including any necessary warnings or precautions. Personal care wipes manufacturers are expected to follow Good Manufacturing Practices to ensure product quality and safety. These practices cover aspects such as facility hygiene, equipment maintenance, personnel training, and quality control. The Federal Consumer Protection Agency (Profeco) regulates advertising and marketing practices for personal care wipes. Manufacturers and advertisers must comply with laws and regulations governing accurate product claims, avoiding deceptive practices, and providing clear information to consumers. There has been a growing awareness regarding the environmental impact of disposable wipes, leading to increased demand for biodegradable and eco-friendly options. Manufacturers in Mexico have responded to this demand by introducing wipes made from sustainable materials and incorporating natural ingredients into their formulations. Personal Care Wipes brands are Huggies, Pampers, Johnson's Baby, Cottonelle, Kleenex, Seventh Generation, Babyganics, WaterWipes, Kirkland Signature (Costco brand), Up & Up (Target brand) an many more. Also there are supermarkets and retailers such as Walmart, Target, Costco, Sam's Club, CVS Pharmacy, Walgreens, Rite Aid, Kroger, Safeway, Publix and others. The market for personal care wipes in Mexico is highly competitive, with both domestic and international brands vying for consumer attention. Major manufacturers offer a wide range of products, including different fragrances, textures, and functionalities, to cater to diverse consumer preferences. Personal care wipes have become an integral part of personal hygiene routines in Mexico, offering convenience, versatility, and effective cleaning solutions. As consumers continue to prioritize convenience and hygiene in their daily lives, the demand for personal care wipes is expected to grow, prompting further innovation in the industry. Considered in this report • Geography: Mexico • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report • Mexico Personal Wipes Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By product type • Baby wipes • Facial and Cosmetic wipes • Hand and body wipes • Flushable wipes • others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "