North America Personal Care Wipes Market Outlook, 2027

North America Personal Care Wipes Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Procter & Gamble Co
  • 2. Kimberly & Clark Corporation
  • 3. Unicharm Corporation
  • 4. Johnson & Johnson,
  • 5. RockLine Industries
  • 6. The Honest Company
  • More...

Personal care wipes are a part of personal hygiene products which are customized to offer basic cleansing solutions for personal use. They are used to clean and sanities hands, faces, necks, and other body parts when there is limited availability of water or during long journeys and travel. The convenience of using personal care wipes to maintain personal hygiene has led to significant demand for them in recent times, which is expected to allow the market to witness prominent market growth. The rising consumer expenditure on baby care products and the growing per capita income of the female workforce are the key factors fueling the market growth around the region. According to the report, "North America Personal Care Wipes Market Outlook, 2027" published by Bonafide Research, the market is anticipated to reach around USD 7 Billion in size. Historically, the market has been expanding at a 4% CAGR for 2016–2021. In 2018, the National Retail Federation reported that 69% of parents earn more than the national median income of USD 59,000 a year and 80% of millennial with children are in their 30s and prefer spending on quality baby products, thus leading to a rise in consumer expenditure and adoption of baby care products. The baby wipes in the region are likely to cover over 30% of the region’s market share by 2027. Millennial parents are concerned about the baby’s sensitive skin, especially in the diaper area. Therefore, to avoid rashes, they prefer using baby wipes because of the associated benefits, such as improved absorbent fabrics, which help in cleaning and reducing bacteria on the baby's skin, and a reduced risk of infection and skin irritation.

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The US leads the North American market, having acquired a larger portion of the region’s share since the last decade. Additionally, the demand for personal care products such as baby personal care wipes, hand and body wipes, and facial care wipes is increasing in developed countries such as the US and Canada due to rising concerns about health and hygiene among consumers. Moreover, surging demand for natural, chemical-free, and biodegradable personal care wipes is further expected to propel the demand for personal care wipes in the region. The shifting consumer’s preference towards eco-friendly and biodegradable baby wipes, which are alcohol-free and do not contain synthetic fragrances, artificial colors, or harsh chemicals, has been encouraging manufacturers to produce wipes with more natural ingredients. This has been made possible by the highly concentrated online market in the region. For instance, in May 2019, Kimberly-Clark, a U.S.-based personal care company, invested in its manufacturing facility in Tuas, Singapore with over USD 25 million, which aims to double export volume and value capacity by the end of 2022. High disposable income and rising purchasing power are the factors enabling consumers to spend more on personal care products. Also, the growth of personal industries in developed and developing regions propels the demand for personal care products such as skin care, sanitizing, and others. Moreover, rising concerns related to personal hygiene and the increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as skin and personal care wipes across the North America region. To capitalize on the surging demand, key wipe manufacturers are introducing personal care wipes for both male and female skin types. These factors boost the demand for personal care wipes in North America. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers build brand appeal and loyalty among consumers. For instance, Johnson & Johnson's under the brand name Clean and Clear, offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, moisturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which would in turn drive the growth of the personal care wipes market during the forecast period. Looking forward, a few variables may cause swift expansion within the industrial/institutional segment, such as reclassification of wipes and laundered shop towels within the Resource Conservation Recovery Act (the Wiper Rule) and the medical industries’ increased liability around healthcare associated infections (HAIs) coupled with a strong GDP forecast at the end of the outlook period. Further, personal care wipes have garnered immense popularity amongst the average population owing to the ease of use and convenience. An increase in daily commute and hectic schedules has taken a toll on the personal hygiene of people which is why they are highly inclined towards using personal care wipes for keeping their skins healthy and fresh.

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Manmayi Raval

Manmayi Raval

Research Consultant

Covid-19 Impacts: The antimicrobial nature of wet wipes has added more impetus to its adoption amidst the ongoing COVID-19 pandemic, where personal hygiene has garnered importance more than ever. These wipes are used for sanitizing restaurant tables, shopping trolleys, or playgrounds to prevent young children from exposing themselves to harmful germs and bacteria. Also, some wipes have high alcohol content which can prove effective against the SARS COV-2 virus. With the reopening of schools and other public places across the world, the consumption of personal care wipes will witness a significant escalation in usage over the foreseeable future. Major Companies Present In the Market Diamond Wipes International, Inc., Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, La Fresh Group, Inc, Meridian Industries, Inc, Nice-Pak Products, Inc, PDI International, Rockline Industries, Inc., The Honest Company, The Procter & Gamble Company, Unicharm Corporation Considered In the Report • Geography: North America • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027

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Manmayi Raval

Countries covered: • USA • Canada • Mexico Aspects Covered In the Report • Market Size By Value for the historic time period (2016-2021) • Market Size By Value for the forecast time period (2022-2027) • Market Share by Product Type (Baby wipes, facial & cosmic wipes, hand & body wipes, flushable wipes) • Market Share by Sales Channel (Pharmacy & Drug Stores, Hypermarket & Super market, Traditional Retail, Online) • Market Share by Country The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Procter & Gamble Co
  • Kimberly & Clark Corporation
  • Unicharm Corporation
  • Johnson & Johnson,
  • RockLine Industries
  • The Honest Company
  • Edgewell Personal Care Company
  • Diamond Wipes International, Inc.
  • La Fresh Group, Inc.
  • Meridian Industries, Inc.
  • Nice-Pak Products, Inc.
  • PDI International

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definitions
  • 4. Economic /Demographic Snapshot
  • 5. Global Personal Care Wipes Market Outlook
  • 5.1. Market Size by Value
  • 5.2. Market Share
  • 5.2.1. By Region
  • 5.2.2. By Country
  • 5.2.3. By Company
  • 5.2.4. By Product Type
  • 5.2.5. By Sales Channel
  • 6. North America Personal Care Wipes Market Outlook
  • 6.1. Market Size by Value
  • 6.2. Market Share
  • 6.2.1. By Country
  • 6.2.2. By Product Type
  • 6.2.3. By Sales Channel
  • 6.3. US Personal Care Wipes Market Outlook
  • 6.3.1. Market Size by Value
  • 6.3.2. Market Share
  • 6.3.2.1. Product Type
  • 6.3.2.2. By Sales Channel
  • 6.4. Canada Personal Care Wipes Market Outlook
  • 6.4.1. Market Size by Value
  • 6.4.2. Market Share
  • 6.4.2.1. Product Type
  • 6.4.2.2. By Sales Channel
  • 6.5. Mexico Personal Care Wipes Market Outlook
  • 6.5.1. Market Size by Value
  • 6.5.2. Market Share
  • 6.5.2.1. Product Type
  • 6.5.2.2. By Sales Channel
  • 7. Manufacturing & Preservation of Personal Care Wipes
  • 8. Market Dynamics
  • 8.1. Market Drivers
  • 8.2. Market Challenges
  • 9. Market Trends & Development
  • 9.1. XXXXXXXXXXX
  • 9.2. XXXXXXXXXXX
  • 9.3. XXXXXXXXXXX
  • 9.4. XXXXXXXXXXX
  • 9.5. XXXXXXXXXXX
  • 10. Company Profiles
  • 10.1. Diamond Wipes International, Inc.
  • 10.2. Edgewell Personal Care Company
  • 10.3. Johnson & Johnson
  • 10.4. Kimberly-Clark Corporation
  • 10.5. La Fresh Group, Inc.
  • 10.6. Meridian Industries, Inc.
  • 10.7. Nice-Pak Products, Inc.
  • 10.8. PDI International
  • 10.9. Rockline Industries, Inc.
  • 10.10. The Honest Company
  • 10.11. The Procter & Gamble Company
  • 10.12. Unicharm Corporation
  • 11. Strategic Recommendations
  • 12. Disclaimer

List of Tables
Table 1: Top 10 Counties Economic Snapshot 2021
Table 2: Economic Snapshot of Other Prominent Countries 2021
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Personal Care Wipes Market Share by Region (2016, 2021 & 2027F)
Table 5: Global Personal Care Wipes Market Share by Country (2016, 2021 & 2027F)
Table 6: Global Personal Care Wipes Market Share by Company (2020)
Table 7: Global Personal Care Wipes Market Share By Sales Channel (2016, 2021 & 2027F)
Table 8: North America Personal Care Wipes Market Share By Country (2016, 2021 & 2027F)
Table 9: North America Personal Care Wipes Market Value By Product Type (In USD Billion) (2016, 2021 & 2027F)
Table 10: North America Personal Care Wipes Market Share By Product Type (2016, 2021 & 2027F)
Table 11: North America Personal Care Wipes Market Growth By Product Type (2016, 2021 & 2027F)
Table 12: North America Personal Care Wipes Market Value By Sales Channel (In USD Billion) (2016, 2021 & 2027F)
Table 13: North America Personal Care Wipes Market Share By Sales Channel (2016, 2021 & 2027F)
Table 14: North America Personal Care Wipes Market Growth By Sales Channel (2016, 2021 & 2027F)
Table 15: US Personal Care Wipes Market Value By Product Type (In USD Billion) (2016, 2021 & 2027F)
Table 16: US Personal Care Wipes Market Share By Product Type (2016, 2021 & 2027F)
Table 17: US Personal Care Wipes Market Growth By Product Type (2016, 2021 & 2027F)
Table 18: US Personal Care Wipes Market Value By Sales Channel (In USD Billion) (2016, 2021 & 2027F)
Table 19: US Personal Care Wipes Market Share By Sales Channel (2016, 2021 & 2027F)
Table 20: US Personal Care Wipes Market Growth By Sales Channel (2016, 2021 & 2027F)
Table 21: Canada Personal Care Wipes Market Value By Product Type (In USD Billion) (2016, 2021 & 2027F)
Table 22: Canada Personal Care Wipes Market Share By Product Type (2016, 2021 & 2027F)
Table 23: Canada Personal Care Wipes Market Growth By Product Type (2016, 2021 & 2027F)
Table 24: Canada Personal Care Wipes Market Value By Sales Channel (In USD Billion) (2016, 2021 & 2027F)
Table 25: Canada Personal Care Wipes Market Share By Sales Channel (2016, 2021 & 2027F)
Table 26: Canada Personal Care Wipes Market Growth By Sales Channel (2016, 2021 & 2027F)
Table 27: Mexico Personal Care Wipes Market Value By Product Type (In USD Billion) (2016, 2021 & 2027F)
Table 28: Mexico Personal Care Wipes Market Share By Product Type (2016, 2021 & 2027F)
Table 29: Mexico Personal Care Wipes Market Growth By Product Type (2016, 2021 & 2027F)
Table 30: Mexico Personal Care Wipes Market Value By Sales Channel (In USD Billion) (2016, 2021 & 2027F)
Table 31: Mexico Personal Care Wipes Market Share By Sales Channel (2016, 2021 & 2027F)
Table 32: Mexico Personal Care Wipes Market Growth By Sales Channel (2016, 2021 & 2027F)
Table 33: Key Facts of Diamond Wipes International, Inc.
Table 34: Key Facts of Edgewell Personal Care Company
Table 35: Key Facts of Johnson & Johnson
Table 36: Key Facts of Kimberly-Clark Corporation
Table 37: Key Facts of La Fresh Group, Inc
Table 38: Key Facts of Meridian Industries, Inc
Table 39: Key Facts of Nice-Pak Products, Inc
Table 40: Key Facts of PDI International
Table 41: Key Facts of Rockline Industries, Inc
Table 42: Key Facts of The Honest Company
Table 43: Key Facts of The Procter & Gamble Company
Table 44: Key Facts of Unicharm Corporation

List of Figures
Figure 1: Global Personal Care Wipes Market Size – By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Personal Care Wipes Market Share By Product Type (2016, 2021 & 2027F)
Figure 3: North America Personal Care Wipes Market Size – By Value 2016 to 2027F (In USD Billion)
Figure 4: US Personal Care Wipes Market Size – By Value 2016 to 2027F (In USD Billion)
Figure 5: Canada Personal Care Wipes Market Size – By Value 2016 to 2027F (In USD Billion)
Figure 6: Mexico Personal Care Wipes Market Size – By Value 2016 to 2027F (In USD Billion)

Feed Phosphate Market Research FAQs

The North America Personal Care Wipes Market is segmented into Type, Distribution channel, and Region.

The growing use of personal care wipes for personal hygiene, coupled with increasing awareness about the benefits of personal care wipes to keep hygiene are the major factor driving the growth of the North America market.

By country, USA is expected to account major market share as compared to that of other countries including Canada and Mexico.

The Key players operating in the Global Personal Care Wipes Market include Rockline Industries, Inc., Diamond Wipes International, Inc., Procter and Gamble Co., Kimberly Clark Corporation, Nice-Pak International Ltd., Meridian Industries Inc., Edgewell Personal Care, La Fresh Group, Inc., Unicharm International, and Johnson & Johnson Inc.

The Personal Care Wipes Market is studied from 2016 - 2027.
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North America Personal Care Wipes Market Outlook, 2027

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