Qatar Toy Market Overview, 2027

Qatar Toy Market Overview, 2027

Bonafide Research 05-08-2022 64 Pages Figures : 7 Tables : 25
Country : Qatar Category : Consumer Goods & Services Leisure

The toy market in Qatar is a vibrant and growing industry, catering to the needs and preferences of children and families in the country. Qatar, located in the Middle East, has a relatively small population but boasts a high GDP per capita, indicating strong purchasing power and consumer demand. Both traditional and modern toys have a place in the Qatari market. Traditional toys, such as dolls, puzzles, and board games, continue to be popular. However, there is also a growing demand for modern toys, including electronic toys, video games, remote-controlled vehicles, and tech-enabled educational toys. In Qatar, action figures are well-liked and both kids and adults are interested in collecting and playing with these toys. Characters from popular franchises like Marvel, DC Comics, Star Wars, and anime series are particularly sought after. Gaming consoles like PlayStation, Xbox, and Nintendo Switch are widely popular in Qatar. These consoles provide immersive gaming experiences with high-quality graphics, multiplayer capabilities, and a diverse library of games catering to various age groups and interests. According to the research report "Qatar Toy Market Overview, 2027," published by Bonafide Research, The Qatar Toy market is expected to grow at above 11.42% CAGR from 2021 to 2027. International toy brands from around the world have presence in the Qatari market. These brands offer a wide range of toys, including popular franchises, educational toys, interactive gadgets, and collectibles. Companies like LEGO, Hasbro, Mattel, and Disney have established a strong foothold in the market. Toys in Qatar are available through various distribution channels, including toy stores, department stores, hypermarkets, and online platforms. Shopping malls, which are popular destinations for families in Qatar, often house dedicated toy stores with a wide selection of toys for different age groups. Hamleys - Mall of Qatar is the world's finest toy retailer with its wide range of toys, exclusive merchandise. In Qatar, LuLu Hypermarket is a well-known brick-and-mortar toy retailer. The online store for toys in Qatar is Toys4me, Saqr Qatar. The country of Qatar holds a number of toy and entertainment-related events and expos every year. Some examples of toy events and expos include the Qatar Toy Fair, Doha Toy Festival, and Qatar International Family Fair. Due to the possible customer base being between the ages of 9 and 15, youth electronics toys hold a significant market share in Qatar. Electronic toys incorporate technology and interactive features to provide engaging and educational play experiences. Like Electronic Learning Systems, Remote-Controlled Toys, Electronic Pet Toys, Virtual Reality (VR) and Augmented Reality (AR) Toys. Compliance with safety standards and regulations is essential for toy manufacturers and importers in Qatar. Toys must meet the requirements set by the Qatar General Organization for Standardization (QS), ensuring the safety and well-being of children. Qatar has specific import regulations and standards that toys must adhere to, including safety certifications and compliance with international standards. Businesses need to ensure their products meet these requirements, which may involve additional costs and complexities. Qatar has a conservative cultural background, and certain types of toys or themes may not align with cultural values and norms. Businesses need to be mindful of cultural sensitivities and ensure that their products are appropriate for the local market. Securing retail space in popular shopping malls or establishing standalone stores can be challenging due to limited availability or high rental costs. Businesses may need to explore alternative retail strategies, such as pop-up shops or partnerships with existing retailers, to overcome this constraint. Educating consumers about the value and benefits of toys, particularly in terms of child development and education, can be a challenge. Businesses need to invest in marketing and educational campaigns to raise awareness and drive demand for toys. And they also faces the risk of counterfeit products. Counterfeit toys can negatively impact brand reputation and pose safety concerns. Companies need to implement measures to protect their brand and intellectual property rights. Considered in this report • Geography: Qatar • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Qatar toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & Organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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