Italy Baby Food Market Overview, 2027

Italy Baby Food Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

"Italy has a rich culinary tradition, and this is reflected in the baby food culture. Many parents in Italy prefer to prepare homemade baby food using fresh and locally sourced ingredients. They prioritise the use of traditional recipes and cooking methods, ensuring that babies are introduced to the flavours and textures of Italian cuisine from an early age. Italian parents have high expectations when it comes to the quality and safety of baby food products. They look for brands that adhere to strict quality standards and prioritise the use of premium ingredients. The trustworthiness and reputation of a brand play a significant role in the purchasing decisions of Italian consumers. Convenience is an important factor for busy Italian parents. They look for baby food options that are easy to prepare and convenient to carry while on the go. Ready-to-eat products, such as pouches and jars, are popular choices as they offer convenience and portability. Parents often rely on the guidance and recommendations of paediatricians when it comes to choosing baby food products. Paediatricians play a significant role in advising parents on the appropriate types of food, portion sizes, and feeding schedules for their babies. According to the report titled, “Italy Baby Food Market Overview, 2027”, published by Bonafide Research the market in the country is expected to grow with a CAGR of XX% during the forecast period of 2022 to 2027. This growth rate is expected because of driving factors like increasing adoption of baby food products for fulfilling nutritional needs of babies along with the convenience of ready to eat baby food which is desired by the parents. The increasing number of working women in the country is going to help the market grow to a value of USD XX Billion by 2027. The market is segmented on the basis of product type and sales channel. The milk formula product category has historically been a major segment in the market. Milk formula is also known as infant formula is manufactured for infants under 12 months of age, usually prepared for bottle feeding. They act as a substitute for breast feeding, in some cases and provide ability to other partner to feed the baby during night times. This attribute of providing alternative has made this product type a large segment in Italy. The consumers in the country have always opted for buying baby food products from traditional point of sales like hyper and super markets, this segment therefore has the largest market share. But with changing consumer trends to e-commerce which is an online sales channel this particular segment is going to experience the highest market growth rate. This is due to the ability of this sales channel to directly deliver products to the doorstep a convenience factor which is desired by parents especially in urban locations.

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The emerging trend of organic product consumption amongst consumer has also penetrated into the baby food market, with the consumers wanting organic food for their babies this trend has gained momentum in the country. This has resulted in the consumer Strict government regulations related to the manufacturing of baby food all though restrict the growth of the market, but are a boon for the consumer as these policies make sure food safety is upheld and quality products are used. Furthermore, the market is growth was contributed by the consultants and clinical doctors advising the consumption of such baby products for better baby health. Recent innovation in the baby food market have observed the manufacturers in the country making specialised products for the consumers. These specialised products include development of plant-based baby food products, vegan baby food and the beforementioned organic baby food. A trend observed in the global market which stands true for the market in Italy is that the manufacturers are using alternate for raw materials like bulk sugars and preservatives along with sodium. Price sensitivity is a significant factor in the Italian baby food market. Parents often seek affordable options without compromising on quality or nutrition. With the availability of homemade alternatives, brands need to strike a balance between offering competitive prices and communicating the added value of their products. The baby food industry in Italy is subject to strict regulations and standards to ensure safety and quality. Companies must comply with labelling requirements, nutritional guidelines, and hygiene practises. Meeting these regulatory standards can be complex and costly, requiring ongoing compliance efforts. Educating parents about the importance of early nutrition and the benefits of commercial baby food can be a challenge. Despite the growing acceptance of commercial baby food, some parents may still have misconceptions or concerns. Companies need to invest in educational campaigns and provide clear information to build awareness of and trust in their products. COVID-19 Impact like almost every other industry vertical the baby food industry was also affected by the pandemic in many different ways. The initial spread of the virus created fear of future availability of food stocks which led to panic buying behaviour amongst the consumers. This provided the market with a boost in terms of growth, on the other hand negative effects of the pandemic came with the implementation of nationwide lockdowns and travel restriction. With this the consumer turned to provide home cooked meals for the babies which affected the market negatively.

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Manmayi Raval

Manmayi Raval

Research Consultant

Considered in the report • Geography: Italy • Base year: 2021 • Historical year: 2016 • Forecasted year: 2027 Aspects covered in the report • Market Size by Value for the period (2016-2027F) • Market Share by Product Type • Milk Formula • Dried Baby Food • Cereals • Others • Market Share by Channel Sales • Hyper/Supermarket • Convenience store • Pharmacy/ Drugstores • Online • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Introduction
  • 2.1. Market Definition
  • 2.2. Market Scope & Segmentation
  • 2.3. Research Methodology
  • 3. Italy Macro-Economic Indicators
  • 4. Italy Baby Food Market Category Analysis
  • 4.1. Key findings
  • 4.2. Market Drivers
  • 4.3. Market Restraints
  • 4.4. Policies & Certification
  • 4.5. Opportunities
  • 4.6. Value Chain Analysis
  • 4.7. Key Developments – 2021
  • 5. Italy Baby Food Market Trends
  • 6. Italy Baby Food market Overview
  • 6.1. Market Size by Value
  • 6.2. Market Share by Product Type
  • 6.3. Market Share by Sales Channel
  • 7. Italy Baby Food Market Segmentation, 2016-2027F
  • 7.1. Segmentation by Product Type
  • 7.1.1. By Milk Formula
  • 7.1.2. By Dried Baby Food
  • 7.1.3. By Cereals
  • 7.1.4. By Others
  • 7.2. Segmentation by Sales Channel
  • 7.2.1. By Hyper/Supermarket
  • 7.2.2. By Pharmacy/Drugstores
  • 7.2.3. By Convenience Store
  • 7.2.4. By Online
  • 8. Italy Baby Food Market Opportunity Assessment
  • 8.1. By Baby Food by Product Type , 2022F to 2027F
  • 8.2. By Baby Food by Sales Channel, 2022F to 2027F
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profiles
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 9.2.9. Company 9
  • 9.2.10. Company 10
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Tables
Table 1: Italy Baby Food Market Size of Milk Formula (2016 to 2027F) (In USD Billion)
Table 2: Italy Baby Food Market Size of Dried Baby Food (2016 to 2027F) (In USD Billion)
Table 3: Italy Baby Food Market Size of Cereals (2016 to 2027F) (In USD Billion)
Table 4: Italy Baby Food Market Size of Others (2016 to 2027F) (In USD Billion)
Table 5: Italy Baby Food Market Size of Hyper/Supermarket (2016 to 2027F) (In USD Billion)
Table 6: Italy Baby Food Market Size of Pharmacy/Drugstore (2016 to 2027F) (In USD Billion)
Table 7: Italy Baby Food Market Size of Convenience Store (2016 to 2027F) (In USD Billion)
Table 8: Italy Baby Food Market Size of Online (2016 to 2027F) (In USD Billion)
Table 9: Key Facts of Company 1
Table 10: Key Facts of Company 2
Table 11: Key Facts of Company 3
Table 12: Key Facts of Company 4
Table 13: Key Facts of Company 5
Table 14: Key Facts of Company 6
Table 15: Key Facts of Company 7
Table 16: Key Facts of Company 8
Table 17: Key Facts of Company 9
Table 18: Key Facts of Company 10

List of Figures
Figure 1: Italy Baby Food Market Size, By Value 2016 to 2027F (In USD Billion)
Figure 2: Italy Baby Food Market Share By Product Type (2016, 2021 & 2027F)
Figure 3: Italy Baby Food Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 4: Market Attractiveness Index, By Product Type
Figure 5: Market Attractiveness Index, By Sales Channel
Figure-6: Porter's Five Forces Meter of Baby Food Industry in Italy
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Italy Baby Food Market Overview, 2027

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