Europe Tequila Market Outlook, 2028

Tequila is a distilled spirit made primarily in the region surrounding the town of Tequila in Mexico. While Tequila is traditionally associated with Mexico and its consumption, it has gained popularity and market presence in Europe over the years. The demand for Tequila in Europe has been on the rise, with consumers showing a growing interest in premium and artisanal Tequilas. The popularity of cocktails like Margaritas has also contributed to the increased consumption of Tequila. The European market for Tequila has experienced steady growth in recent years. Several European countries, including the United Kingdom, Germany, Spain, and the Netherlands, have emerged as key markets for Tequila. Tequila is a protected designation of origin (PDO) product, which means it can only be produced in specific regions of Mexico. European regulations ensure that Tequila imported into Europe adheres to these standards. The rising popularity of Mexican cuisine and the influence of Latin American culture in Europe have contributed to the growing interest in Tequila. Restaurants and bars specializing in Mexican cuisine often feature an extensive selection of Tequilas. Tequila tastings, masterclasses, and events have gained popularity in Europe. These events provide an opportunity for consumers to learn about the different types of Tequila, production methods, and flavor profiles. Tequila brands and experts often organize educational sessions and tasting experiences to engage and educate European consumers about the intricacies of Tequila. European consumers have an increasing focus on sustainability and social responsibility. Tequila brands that emphasize environmentally friendly production methods, fair trade practices, and community involvement have resonated with European consumers. The market has seen a rise in Tequila brands that prioritize organic farming, agave sustainability, and supporting local communities in Mexico.

According to the research report, “Europe Tequila Market Outlook, 2028” published by Bonafide Research, The Europe Tequila market is anticipated to add more than USD 394.56 Million from 2023 to 2028 , While Europe is not a major producer of Tequila, it is still an important market for the spirit. European consumers have developed a growing interest in Tequila and its unique flavors, leading to increased demand for Tequila products. European countries, such as Spain, the United Kingdom, and Germany, have seen a surge in Tequila consumption in recent years. Europe has a vibrant cocktail culture, and Tequila is a key ingredient in many popular cocktails. Mixologists and bartenders in Europe have been experimenting with Tequila to create innovative and unique cocktails, often incorporating local ingredients and regional flavors. This creativity in cocktail making has contributed to the growth and diversification of the Tequila market in Europe. In the European Tequila market, you can find a variety of Tequila types, including Blanco, Reposado, Añejo, Extra Añejo. Apart from the traditional types mentioned above, there are also unique and innovative variations of Tequila available in the European market. These may include flavored Tequilas, such as those infused with fruits or spices, as well as limited-edition releases and specialty bottlings that showcase different aging techniques or production methods. the Tequila market in Europe is primarily driven by the Blanco (also known as Silver or Plata) and Reposado categories. These two categories tend to have the widest consumer appeal and availability in the European market. Blanco Tequila is unaged or lightly aged, typically spending less than two months in oak barrels. It is known for its clear appearance and fresh, vibrant flavors that showcase the natural character of the agave. Blanco Tequilas are often used in cocktails and are popular among consumers who enjoy the pure, agave-forward taste. Some popular brands of Blanco Tequila in Europe include Jose Cuervo Especial (also known as Jose Cuervo Silver), Patrón Silver, Don Julio Blanco, El Jimador Blanco, Olmeca Altos Plata. Reposado Tequila is aged in oak barrels for a minimum of two months but less than a year. This aging process imparts a smoother and more complex character to the spirit, with notes of caramel, vanilla, and oak. Reposado Tequilas are often preferred by consumers who appreciate a balance between the agave flavors and the influence of barrel aging. Some popular brands of Reposado Tequila in Europe include Herradura Reposado, Milagro Reposado, Casamigos Reposado, 1800 Reposado, Cazadores Reposado. Established Tequila brands from Mexico, such as Jose Cuervo, Patrón, and Don Julio, have gained recognition and market share in Europe. Additionally, European countries have also witnessed the emergence of local Tequila producers, offering unique and craft offerings.

Europe hosts several trade shows and exhibitions focused on spirits and alcoholic beverages, where Tequila brands showcase their products. These events, such as Vinexpo, ProWein, and London Cocktail Week, provide opportunities for Tequila producers to connect with industry professionals, distributors, and consumers, thereby promoting their products and expanding their market presence. Across Europe, there are numerous tastings and festivals dedicated to Tequila and other spirits. Some prominent Tequila festivals in Europe include the London Tequila Festival and Barcelona Tequila Experience. European governments play a crucial role in regulating the Tequila market to ensure consumer safety and maintain quality standards. The European Union (EU) has specific regulations regarding the production, labeling, and importation of Tequila. For instance, the EU recognizes Tequila as a protected designation of origin (PDO) product, meaning it must meet specific criteria and be produced in the designated regions of Mexico. These regulations help protect Tequila's authenticity and prevent misleading labeling. Governments in Europe have import and distribution laws that impact the Tequila market. These laws govern the importation, distribution, and sale of Tequila, ensuring compliance with labeling requirements, alcohol content, and safety standards. Governments and trade organizations in Europe often collaborate with Tequila producers and industry associations to promote responsible consumption, educate consumers about Tequila, and support market growth. These collaborations may include campaigns, educational initiatives, and joint events that aim to raise awareness about Tequila as a premium spirit.

In the European Tequila market, a range of Tequila grades is consumed, including Value, Premium, High-End Premium, and Super Premium. Some brands that offer Value Tequilas in Europe include Sierra Tequila, El Jimador, Sauza Tequila. Some brands that offer Premium Tequilas in Europe include Cazadores, Olmeca Altos, 1800 Tequila. Some brands that offer High-End Premium Tequilas in Europe include Don Julio, Herradura, Patrón. Some brands that offer Super Premium Tequilas in Europe include Clase Azul, Casa Dragones, Gran Patrón Burdeos. The Tequila market in some key countries in Europe. The United Kingdom has a significant Tequila market, driven by a growing interest in premium spirits and cocktail culture. Tequila consumption has been on the rise, with a preference for Blanco and Reposado Tequilas. Popular Tequila brands in the UK include Jose Cuervo, Patrón, Don Julio, and El Jimador. London, in particular, has a vibrant bar scene with numerous establishments offering a wide selection of Tequilas and Tequila-based cocktails. Germany is one of the largest markets for Tequila in Europe, with a diverse range of brands and expressions available. Blanco and Reposado Tequilas are popular among German consumers, both for sipping and mixing in cocktails. German consumers have shown an increasing interest in craft and artisanal Tequila brands. Popular Tequila brands in Germany include Sierra Tequila, Olmeca Altos, Cazadores, and Jose Cuervo. Spain has a long-standing affinity for Tequila, and it is one of the largest Tequila-consuming countries in Europe. Blanco Tequilas are popular for mixing in cocktails, while Reposado and Añejo Tequilas are often enjoyed as sipping spirits. Spanish consumers appreciate high-quality Tequilas made from 100% blue agave. Popular Tequila brands in Spain include Jose Cuervo, Patrón, Don Julio, and Herradura.

The Tequila market in Europe is distributed through two primary channels, Off-Trade and On-Trade. The Off-Trade channel refers to the retail sector, where Tequila is sold for consumption at home. It includes various outlets such as liquor stores, supermarkets, hypermarkets, convenience stores, and online platforms. Off-Trade channels allow consumers to purchase Tequila bottles to enjoy at their convenience, whether for personal consumption, gatherings, or events. Consumers can explore different brands, types, and price ranges offered by retailers, making it a popular choice for those who prefer to enjoy Tequila in the comfort of their own homes. The On-Trade channel comprises establishments where Tequila is consumed on-premises, such as bars, restaurants, clubs, hotels, and other hospitality venues. In the On-Trade sector, Tequila is typically served by the glass or included in cocktails and mixed drinks. On-Trade establishments often curate a selection of Tequila brands and types to cater to the preferences of their patrons. This channel provides an experiential and social setting for consumers to discover and enjoy Tequila while socializing or dining out. Both Off-Trade and On-Trade channels play significant roles in the European Tequila market, each catering to different consumer needs and occasions. Off-Trade channels offer convenience, variety, and the opportunity to explore the Tequila market at retail outlets or online platforms. On-Trade channels provide a dynamic and immersive environment for consumers to experience Tequila through expertly crafted cocktails, tastings, and recommendations from bartenders or sommeliers.



Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Tequila Market with its value and forecast along with its segments
• Country-wise Tequila Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Type

• Blanco
• Reposado
• Anejo
• Others

By Grade

• Value
• Premium
• High - End Premium
• Super Premium


By Distribution Channel

• Off-Trade
• On-Trade


By off-trade Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others


By On-trade Distribution Channel

• Restaurants and Bars
• Liquor Stores
• Others

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.