Asia-Pacific Frozen Meat and Poultry Market Outlook, 2028

The expansion in urban life in the Asia-Pacific area has driven buyers to pick functional foods that don't invest energy cooking or planning. The developing inclination for prepared to eat-food is propelling the market for frozen meat and poultry market in Europe. Increasingly busy urban lifestyles in Asia-Pacific have resulted in consumers opting for convenient food that does not expend time for cooking or preparation. The rising preference for ready-to-eat meals is fuelling the frozen meat and poultry market in the region. Innovation within the chilled meat categories has increased over the years and Asia-Pacific has the highest growth potential in this category. The reason for the growth of frozen meat in Asia-Pacific can be attributed to shifting consumer trends and the emergence of ‘snacking.’ Consumers are constantly seeking convenient snacking options with high protein and nutrient content that are being upgraded by significant manufacturers operating in the frozen meat and poultry market. The thriving foodservice industry, including restaurants, hotels, and quick-service restaurants (QSRs), has been a major driver of the frozen meat and poultry market. The demand for processed and ready-to-cook frozen products from the foodservice sector has increased due to factors like changing consumer preferences, cost-effectiveness, and the need for operational efficiency. Furthermore, Asia-Pacific region has witnessed a significant shift in consumer lifestyles, with an increasing number of people opting for convenient and ready-to-eat food options. Frozen meat and poultry products offer convenience, longer shelf life, and easy preparation, which align with the changing preferences and busy lifestyles of consumers. In addition, Rapid urbanization and rising disposable incomes in countries like China and India have led to increased consumption of frozen meat and poultry products. As people migrate to urban areas and adopt busier lifestyles, the demand for convenient and quick meal solutions rises, driving the market growth. According to the research report, “Asia-Pacific Frozen Frozen Fish and Seafood Market Outlook, 2028", published by Bonafide Research, the market is forecasted to grow with more than 6.15 % by 2028. Frozen meat and poultry products are produced and processed in large part by the food processing sector. The freezing of raw meat and poultry into forms such as slices, portions, and value-added goods is done by this industry. To assure the quality and security of frozen products, food processing businesses frequently invest in cutting-edge technology and machinery. From the point of production to the final consumer, frozen meat and poultry products must be kept intact and safe. This is where the cold chain and logistics sectors come into play. This sector includes cold storage facilities, chilled shipping, and specialised logistics services. The rise of the market for frozen meat and poultry is aided by the growth and development of a reliable cold chain infrastructure. In the Asia-Pacific region, Western culture and food are becoming more prevalent. Frozen meat and poultry products, including pre-marinated chicken breasts or frozen burger patties, are frequently used in Western-style recipes. The demand for frozen meat and poultry increases as customers become more familiar with these Western cuisines and strive to recreate them at home. Some cultures believe that frozen meat and poultry items are just as fresh as, or even more so, than their fresh equivalents. This belief is based on the knowledge that frozen foods can preserve the nutritional value and quality of meat and poultry, particularly during long-distance transportation. The market's desire for frozen choices is driven by this cultural perspective. Blast freezing is favoured for its efficiency in quickly reducing the temperature of meat and poultry products, preventing the growth of bacteria and ensuring product safety. It is commonly employed by food processors and manufacturers across the region to maintain the quality and extend the shelf life of frozen meat and poultry.

In Japan, frozen poultry is commonly used for hot pot dishes, and frozen sliced beef or pork is popular for stir-fry preparations. This adaptation allows consumers to enjoy traditional flavors while benefiting from the convenience of frozen products. Portion control and customization are cultural trends observed in various countries within the Asia-Pacific region. Frozen meat and poultry products often come in portioned cuts or individually packaged servings, allowing consumers to control the amount they cook or consume. This trend caters to the diverse preferences and dietary needs of consumers and aligns with cultural preferences for individualized meals. Hot pot is a popular culinary tradition in many Asian countries, including China, Japan, South Korea, and Taiwan. Frozen sliced meats, particularly thinly sliced beef and lamb, are commonly used in hot pot meals. These frozen meat slices are conveniently added to a simmering pot of broth or soup at the dining table, allowing diners to cook and customize their own individual portions. Dumplings and dim sum are beloved traditional dishes in many Asian cultures, including China, Taiwan, and Hong Kong. These bite-sized delicacies often feature fillings that include frozen meat or poultry, such as pork, chicken, or shrimp. The use of frozen meat ensures the filling remains fresh and flavourful while making the preparation process more efficient. According to the report, the meat products includes, beef, chicken, and pork. The chicken segment is dominating the market with highest market share in 2022. Frozen chicken offers convenience as it can be stored for a longer time compared to fresh chicken, allowing consumers to have a readily available protein source in their homes. It is also more widely available throughout the year, reducing dependency on seasonal variations and ensuring a constant supply. Frozen chicken is generally more affordable than fresh chicken due to factors such as economies of scale in production, distribution, and storage. This makes it an attractive option for price-conscious consumers in the Asia-Pacific region. In many Asian countries, chicken is a staple in the local diet and cuisine. Cultural preferences and dietary habits heavily influence consumer choices, and the preference for chicken may be deeply ingrained in the culinary traditions of the region. Chicken is known for its versatility in cooking. It can be used in various cuisines and dishes, making it a popular choice among consumers. The flexibility and wide range of culinary applications contribute to its dominance in the market. The sales channel of the report includes Supermarket /modern retail / hypermarket, Independent Retailers / Departmental /convenience store, On-line Shop. Among them the Supermarket /modern retail / hypermarket is significantly leading the market in 2022. During the forecast period the on-line shop segment is predicted to register highest CAGR of the market. Asia-Pacific has witnessed a significant increase in internet penetration, along with the rising adoption of smartphones and other digital devices. This has led to the growth of e-commerce platforms and online shopping habits among consumers. Online shopping offers convenience and ease of access to a wide range of products, including frozen meat and poultry. Consumers can browse and purchase products from the comfort of their homes, avoiding the need to physically visit supermarkets or specialty stores. The development of efficient logistics and cold chain infrastructure in the region has facilitated the delivery of frozen products, ensuring the quality and freshness of the items ordered online. This reliability in product delivery has bolstered consumer confidence in purchasing frozen meat and poultry online. Some of the main On-line shops that sales frozen meat and poultry in Asia-Pacific includes, BigBasket, Woolworths, Honestbee, Rakuten, Alibaba's Tmall.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Asia-Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Asia-Pacific Frozen Frozen Fish and Seafood market with its value and forecast along with its segments • Country-wise Frozen Frozen Fish and Seafood market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • China • Japan • Australia • India

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By Meat Product: • Beef • Chicken • Pork • Others By End User: • Residential • Commercial By Sales Channel: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Meat and Seafood industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.