Middle East and Africa Plant-Based Pork Market Outlook, 2029

A new wave of culinary curiosity is washing over the Middle East and Africa (MEA) region, bringing with it a surge in interest for plant-based alternatives to traditional meats. While traditional pork consumption may be limited due to religious or cultural reasons, the desire for the familiar taste and texture of pork is finding a unique expression in plant-based alternatives. These innovative products are crafted from plant proteins like soy, peas, or wheat gluten, offering a meat-free option that mimics the sizzle, savor, and satisfaction of pork. From sizzling plant-based kebabs seasoned with fragrant spices in Morocco to vegan shawarma piled high in fluffy pita bread across the region, plant-based pork is carving its own space on MEA menus. This culinary innovation caters to a growing segment of flexitarians – those who primarily eat a plant-based diet but occasionally enjoy meat – and vegetarians seeking new and exciting meat-free options.

According to the research report, "Middle East & Africa Plant-Based Pork Market Outlook, 2029," published by Bonafide Research, the plant-based pork market in the Middle East & Africa is projected to grow rapidly at a CAGR of 15.22 % over the forecast period. Drivers like a growing taste for healthier options and environmental awareness are fueling interest. Consumers, particularly younger generations, are increasingly seeking alternatives to traditional meat due to concerns about health and sustainability. Plant-based pork offers a protein-rich option that aligns with these values, attracting vegetarians, flexitarians, and even some meat-reducers. Trends in the market point towards innovation and catering to local preferences. Manufacturers are developing plant-based products that mimic the taste and texture of pork, appealing to those who might miss the familiar flavors. Spiced sausages, succulent dumplings, and flavorful stir-fry options are finding a place on tables across the MEA region. Furthermore, there's a focus on using familiar ingredients like legumes, pulses, and soy. This resonates with consumers seeking natural and recognizable components in their food. Challenges remain, however. Affordability is a key concern, with plant-based pork often costing more than traditional meat. This can be a barrier in price-sensitive markets within the MEA. Additionally, cultural preferences for meat in certain dishes and the lack of widespread awareness about plant-based alternatives can hinder growth.

Wealthier nations in the Gulf Cooperation Council (GCC) like the United Arab Emirates and Saudi Arabia are witnessing a rise in health and environmentally conscious consumers, making them prime targets for plant-based alternatives. Tourists visiting these regions, often with a broader exposure to vegan and vegetarian options, also contribute to the demand. South Africa, with its large vegetarian and vegan population, presents another promising market. Here, factors like ethical concerns about animal welfare and a growing focus on healthy eating habits drive interest in plant-based proteins. Meanwhile, countries with significant expatriate populations, like Egypt, are seeing a niche market emerge for plant-based pork. These expats often come from regions where plant-based options are more established and bring their dietary preferences with them. However, it's important to acknowledge that cultural and religious considerations also play a role. In some MEA countries with strong religious traditions surrounding pork consumption, plant-based pork may not resonate as strongly.
When it comes to the product itself, the market caters to various preferences. Burger patties are a popular choice, offering a familiar format that easily integrates into existing culinary habits. For those seeking versatility, crumbles and grounds offer a convenient base for various dishes, mimicking the texture of ground pork in familiar recipes. Sausages, another popular format, cater to consumers who enjoy the distinct taste and texture of sausages without the meat. Looking beyond the final product form, the market further segments based on the protein source used. Soy remains a dominant player, offering a familiar and affordable base for many plant-based pork products. Wheat-based options cater to consumers with soy allergies or those seeking gluten-free alternatives. Canola and pea proteins are gaining traction as well, offering different taste profiles and potentially appealing to health-conscious consumers due to their perceived benefits. A final "others" category encompasses a growing range of innovative options utilizing ingredients like lentils, chickpeas, and even mushrooms, reflecting a desire to cater to diverse dietary needs and preferences within the MEA region.
When it comes to sales channels, modern supermarkets and high-end grocery stores are leading the way. These stores cater to a health-conscious clientele and are more likely to stock a wider variety of plant-based options, including pork alternatives. Specialty vegan and vegetarian stores are another niche channel, offering a curated selection for a specific customer base. E-commerce platforms are also emerging as a sales channel, particularly in urban areas with a tech-savvy population. The convenience of home delivery and the ability to find unique products online hold appeal for busy consumers. Advertising and branding strategies for plant-based pork in the MEA region need to be culturally sensitive and innovative. Since the concept is new, some rely on highlighting the general benefits of plant-based diets, focusing on health, sustainability, and potentially even animal welfare concerns. Social media marketing with eye-catching visuals and recipes showcasing the versatility of plant-based pork can be effective in reaching a wider audience. Celebrity endorsements from regional health or fitness personalities can also add a touch of credibility. However, some brands are taking a more localized approach. For example, emphasizing that plant-based pork alternatives can be used to create familiar dishes enjoyed during cultural celebrations can resonate with consumers.
Major companies in the region are: Impossible Foods Inc., Beyond Meat, Inc., Redefine Meat Ltd., Maple Leaf Foods Inc., Kellogg Company, Unilever PLC, VBites Foods Ltd, Conagra, Inc., Sunfed, and Simple Foods Inc., Cargill, Inc., Smithfield Foods, MorningStar Farms, Archer Daniels Midland Company, Symrise, Roquette Frères S.A., Tyson Foods, Inc., Sotexpro SA, Crown Soya Protein Group, Puris Proteins, LLC, Ingredion Inc, Beneo GmbH, Glanbia plc, Fuji Oil Co., Ltd.
• Geography: Middle East & Africa
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029
Aspects covered in this report
• Middle East & Africa plant-based pork market with its value and forecast along with its segments
• Country-wise plant-based pork market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation
Countries covered in the report
• UAE
• Saudi Arabia
• Israel
• South Africa
Product of plant-based pork in the report
• Burger Patty
• Crumbles & Grounds
• Sausages
Source of plant-based pork in the report
• Soy-based
• Wheat-based
• Canola-based
• Pea-based
• Others
Distribution Channel of plant-based pork in the report
• Hypermarket/Supermarket
• Convenience Stores
• Specialty Stores
• Online Retailing
• Others
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to plant-based pork industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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Keywords: Middle East & Africa, MEA, Gulf Cooperation Council, GCC, Saudi Arabia, Egypt, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Traditional Pork, Meat, Plant-based Pork, Protein, Alternative, Health, Sustainable, Environmental, Ethical, Sausage, Soy, Vegetarian, Cultural, Religious.
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FAQ
1. Who are the primary target consumers for plant-based pork in the MEA region?

A: Targeting vegetarians, flexitarians (consumers who primarily eat meat but occasionally choose plant-based options), and individuals following religious dietary restrictions like those prohibiting pork consumption can drive sales in the MEA plant-based pork market.

2. How does taste and texture influence consumer perception of plant-based pork in the MEA region?

A: Developing plant-based pork products that closely resemble the taste and texture of traditional pork is crucial for gaining consumer acceptance in the MEA region, where familiarity with pork dishes might be limited.



3. Are there any regulatory hurdles specific to plant-based pork in the MEA region?

A: Understanding and navigating regulations related to labeling, ingredients, and religious dietary certifications (e.g., vegetarian or vegan) is essential for plant-based pork producers entering the MEA market.

4. What role can local cuisine play in the development of plant-based pork products for the MEA market?

A: Developing plant-based pork products that can be incorporated into popular regional dishes like sausages, stews, or stir-fries can broaden appeal and cater to local culinary preferences.

5. How can pricing strategies impact the adoption of plant-based pork in the MEA market?

A: Offering plant-based pork at competitive price points compared to traditional pork can incentivize consumers, particularly those with budget constraints, to explore this alternative.