Global Tequila Market Outlook, 2028

The Global Tequila Market market is anticipated to cross USD 20 billion in size, increasing from USD 14.40 billion in 2022. The market is expected to grow at a 6.10% CAGR by 2023–2

Featured Companies

  • 1. Suntory Holdings Limited
  • 2. Brown–Forman Corporation
  • 3. Diageo plc
  • 4. Bacardi Limited
  • 5. Constellation Brands, Inc.
  • 6. Davide Campari-Milano N.V.
  • 7. E & J Gallo Winery
  • 8. The Edrington Group Ltd.
  • 9. Pernod Ricard SA
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Tequila is a distilled alcoholic beverage made primarily from the blue agave plant and primarily produced in the region surrounding the city of Tequila, Mexico. It is commonly consumed as a shot, in cocktails like margaritas, or enjoyed neat or on the rocks. Tequila has gained significant popularity in recent years, and its consumption has been steadily growing worldwide. Factors contributing to the increasing demand for tequila include its unique flavor profile, the rise in interest in craft cocktails and mixology, marketing efforts by tequila producers, and the growing appreciation for agave-based spirits. Tequila has also seen increased interest among younger demographics and has become a staple in bars and clubs around the world. It offers a unique combination of sweet and earthy notes derived from the blue agave plant. The flavors can range from herbal and citrusy to caramel and vanilla, depending on the aging process and the specific tequila brand. It is a key ingredient in classic drinks like the Margarita, Paloma, and Tequila Sunrise. The variety of cocktails that can be made with tequila appeals to those who enjoy experimenting with different flavors. According to the research report "Global Tequila Market Outlook, 2028," published by Bonafide Research, the market is anticipated to cross USD 20 billion in size, increasing from USD 14.40 billion in 2022. The market is expected to grow at a 6.10% CAGR by 2023–28. Blanco tequila, also known as silver or white tequila, is tequila in its purest form. Blanco tequila retains the vibrant flavors and aromas of the blue agave plant, offering a fresh and crisp taste profile. It is commonly used in cocktails like Margaritas and is enjoyed neat or on the rocks. The increased interest in craft cocktails and mixology has contributed to the popularity of reposado tequila. Bartenders and cocktail enthusiasts appreciate its versatility as a base spirit for creating a wide variety of cocktails. The flavors of reposado tequila can complement and enhance other ingredients in cocktails, resulting in a well-balanced and flavorful drink. Aejo tequila tends to be more expensive compared to blanco or reposado tequila due to the additional time and investment required for aging. The extended aging can mellow and round out the agave flavors, resulting in a different taste. Extra Aejo Tequila, introduced in 2006, is aged for a minimum of 3 years in oak barrels. Joven, meaning young in Spanish, is a tequila that combines blanco tequila with aged tequila, or sometimes with other spirits or flavorings.

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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Tequila Market Tequila prices can vary widely, ranging from budget-friendly options to premium and ultra-premium brands. The cost of tequila is often influenced by factors such as the quality of the agave used, the production methods (such as whether it's 100% agave or a mixto), and the aging process (blanco, reposado, aejo, etc.). Value tequilas provide a good price-to-quality ratio, making them accessible to a broader range of consumers while still delivering enjoyable flavors. This makes them the most in-demand tequila type globally, with over 40% of revenues drawn. They can serve as an excellent option for mixing various cocktails and margaritas. Premium tequilas are a step up from value tequila and tend to be a little more expensive, reflecting the time and effort involved in their production. Millennials tend to value quality and authenticity in their purchasing decisions. There is an increased demand for super premium tequila as they tend to be more adventurous, and millennials are open to trying new flavors and are drawn to the distinct taste experiences that super premium tequilas provide. Off-trade tequila sales have seen significant growth in recent years as compared to retail stores. Retailers can stock a broader selection compared to on-premise establishments, giving consumers more choices and access to a wider range of tequila products. Consumers can purchase tequila to enjoy in the comfort of their homes, experimenting with different cocktail recipes or sipping tequila neat. Consumers appreciate the convenience of purchasing tequila. Restaurants and bars provide an atmosphere for people to enjoy tequila with friends, colleagues, or family in a social setting. The ambiance and environment of these establishments create a unique experience that enhances the enjoyment of tequila. The professionals can showcase the versatility of tequila by crafting a wide range of cocktails, such as Margaritas, Palomas, and Tequila Sunrises. This creativity and expertise contribute to the popularity of tequila in on-trade establishments.

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Manmayi Raval

Manmayi Raval

Research Consultant

Mexico is the largest producer and exporter of tequila worldwide. The United States is the largest consumer market for tequila globally. The high demand for tequila in the United States significantly contributes to North America's share in the global market. Canadians are becoming more adventurous in their spirit choices and are increasingly exploring tequila as a versatile and enjoyable option. The country is home to a significant Mexican population, and their cultural influence has introduced tequila to a broader audience. Mexican restaurants and festivals showcasing tequila have become popular, contributing to the exposure and appreciation of tequila in Canada. Tequila has become increasingly popular in the UK in recent years. The country has seen a growing demand for premium tequilas, especially in urban centers like London. Tequila bars and dedicated tequila menus have emerged, showcasing a wide range of tequila brands and expressions. The Margarita cocktail, made with tequila, has become a staple in bars and restaurants across the country. Tequila tastings, themed bars, and cocktail events have contributed to the increasing popularity of tequila in Germany. Spain has a deep-rooted drinking culture, and tequila has become a popular choice among Spanish consumers. Spanish consumers enjoy tequila both as a sipping spirit and in cocktails, with Margaritas and Tequila Sunrises being popular choices. Tequila consumption in Australia has been steadily rising, driven by a growing interest in premium spirits and a desire for unique and diverse flavor profiles. Craft and artisanal tequilas have gained popularity in Australia. Australia has seen an expansion of tequila importers and distributors, resulting in a wider range of tequila brands available on the market. Mexican-themed bars, restaurants, and festivals have provided opportunities for Australians to experience and learn about tequila, enhancing its appeal and recognition.

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Manmayi Raval

While Brazil has traditionally been more associated with cachaça, the national spirit, the tequila market has been gaining ground and expanding its presence in the country. The combination of premiumization, cocktail culture, marketing efforts, and cultural influence has contributed to the growing popularity and consumption of tequila in Brazil. The consumption preferences and drinking culture in the Asia-Pacific region differ from those in regions like North America or Europe. Traditionally, spirits such as whisky, vodka, and local spirits like soju, sake, and baijiu have dominated the market. Tequila, being a Mexican spirit, may not have the same cultural resonance or historical connection in most countries in the Asia-Pacific region. The availability and distribution of tequila brands may be limited in many parts of the Asia-Pacific region. Recent Developments: • June 2023, LeBron James' tequila brand just announced a limited-edition alcoholic drink. However, the new limited-edition drink will likely cost a lot more than $159. Only 9,000 bottles of Lobos 1707 Añejo will be available in select markets. • June 2023, British brand Neurita has unveiled two Tequilas specifically formulated for mixing in Margaritas. Neurita is said to be ‘naturally sweet’, therefore omitting the need for triple sec in the creation of a classic Margarita. • A well-loved brand for more than 40 years, Sierra Tequila has responded to consumer demand for lower-alcohol drinks with its new Tropical Chilli expression. The 18% ABV expression offers flavours of mango, passion fruit, and a hint of chilli. It is made with a base of Sierra Tequila Blanco. • Cierto Tequila Wins Best Extra Añejo and Two Double Golds at the Los Angeles Invitational Spirits Challenge Considered in this report • Geography: Global • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Regions & Countries covered in the report: • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Spain, Italy, Russia) • Asia-Pacific (China, Japan, India, Australia, South Korea) • South America (Brazil, Argentina, Colombia) • Middle-East & Africa (UAE, South Africa) Aspects covered in this report • Global Tequila market with its value and forecast along with its segments • Region & Country-wise Tequila market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Blanco • Reposado • Anejo • Others By Grade • Value • Premium • High end Premium • Super Premium By Distribution Channel • Off-trade • On-trade By On-trade Distribution Channel • Restaurants & Bars • Liquor Stores • Others By Off-trade Distribution Channel •Supermarkets & Hypermarkets • Discount Stores • Online Stores • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Suntory Holdings Limited
  • Brown–Forman Corporation
  • Diageo plc
  • Bacardi Limited
  • Constellation Brands, Inc.
  • Davide Campari-Milano N.V.
  • E & J Gallo Winery
  • The Edrington Group Ltd.
  • Pernod Ricard SA
  • Heaven Hill Distilleries, Inc.
  • William Grant & Sons
  • Lucas Bols N.V.
  • Sazerac Company, Inc
  • Edward Snell & Co.
  • Eastside Distilling, Inc.
  • MGP Ingredients
  • Tequila Arette de Jalisco S.A de C.V
  • Jose Cuervo
  • Casa Aceves
  • Charbay Distillery

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Dynamics
  • 2.1. Market Drivers & Opportunities
  • 2.2. Market Restraints & Challenges
  • 2.3. Market Trends
  • 2.4. Covid-19 Effect
  • 2.5. Supply chain Analysis
  • 2.6. Policy & Regulatory Framework
  • 2.7. Industry Experts Views
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Market Structure
  • 4.1. Market Considerate
  • 4.2. Assumptions
  • 4.3. Limitations
  • 4.4. Abbreviations
  • 4.5. Sources
  • 4.6. Definitions
  • 5. Economic /Demographic Snapshot
  • 6. Global Tequila Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Region
  • 6.3. Market Size and Forecast, By Geography
  • 6.4. Market Size and Forecast, By Type
  • 6.5. Market Size and Forecast, By Grade
  • 6.6. Market Size and Forecast, By Distribution Channel
  • 6.6.1. Market Size and Forecast, By On-trade Distribution Channel
  • 6.6.2. Market Size and Forecast, By Off-trade Distribution Channel
  • 7. North America Tequila Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share By Country
  • 7.3. Market Size and Forecast, By Type
  • 7.4. Market Size and Forecast, By Grade
  • 7.5. Market Size and Forecast, By Distribution Channel
  • 7.6. United States Tequila Market Outlook
  • 7.6.1. Market Size By Value
  • 7.6.2. Market Size and Forecast By Type
  • 7.6.3. Market Size and Forecast By Grade
  • 7.6.4. Market Size and Forecast By Distribution Channel
  • 7.7. Canada Tequila Market Outlook
  • 7.7.1. Market Size By Value
  • 7.7.2. Market Size and Forecast By Type
  • 7.7.3. Market Size and Forecast By Grade
  • 7.7.4. Market Size and Forecast By Distribution Channel
  • 7.8. Mexico Tequila Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size and Forecast By Type
  • 7.8.3. Market Size and Forecast By Grade
  • 7.8.4. Market Size and Forecast By Distribution Channel
  • 8. Europe Tequila Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Country
  • 8.3. Market Size and Forecast, By Type
  • 8.4. Market Size and Forecast, By Grade
  • 8.5. Market Size and Forecast, By Distribution Channel
  • 8.6. Germany Tequila Market Outlook
  • 8.6.1. Market Size By Value
  • 8.6.2. Market Size and Forecast By Type
  • 8.6.3. Market Size and Forecast By Grade
  • 8.6.4. Market Size and Forecast By Distribution Channel
  • 8.7. United Kingdom Tequila Market Outlook
  • 8.7.1. Market Size By Value
  • 8.7.2. Market Size and Forecast By Type
  • 8.7.3. Market Size and Forecast By Grade
  • 8.7.4. Market Size and Forecast By Distribution Channel
  • 8.8. France Tequila Market Outlook
  • 8.8.1. Market Size By Value
  • 8.8.2. Market Size and Forecast By Type
  • 8.8.3. Market Size and Forecast By Grade
  • 8.8.4. Market Size and Forecast By Distribution Channel
  • 8.9. Italy Tequila Market Outlook
  • 8.9.1. Market Size By Value
  • 8.9.2. Market Size and Forecast By Type
  • 8.9.3. Market Size and Forecast By Grade
  • 8.9.4. Market Size and Forecast By Distribution Channel
  • 8.10. Spain Tequila Market Outlook
  • 8.10.1. Market Size By Value
  • 8.10.2. Market Size and Forecast By Type
  • 8.10.3. Market Size and Forecast By Grade
  • 8.10.4. Market Size and Forecast By Distribution Channel
  • 8.11. Russia Tequila Market Outlook
  • 8.11.1. Market Size By Value
  • 8.11.2. Market Size and Forecast By Type
  • 8.11.3. Market Size and Forecast By Grade
  • 8.11.4. Market Size and Forecast By Distribution Channel
  • 9. Asia-Pacific Tequila Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Share By Country
  • 9.3. Market Size and Forecast, By Type
  • 9.4. Market Size and Forecast, By Grade
  • 9.5. Market Size and Forecast, By Distribution Channel
  • 9.6. China Tequila Market Outlook
  • 9.6.1. Market Size By Value
  • 9.6.2. Market Size and Forecast By Type
  • 9.6.3. Market Size and Forecast By Grade
  • 9.6.4. Market Size and Forecast By Distribution Channel
  • 9.7. Japan Tequila Market Outlook
  • 9.7.1. Market Size By Value
  • 9.7.2. Market Size and Forecast By Type
  • 9.7.3. Market Size and Forecast By Grade
  • 9.7.4. Market Size and Forecast By Distribution Channel
  • 9.8. India Tequila Market Outlook
  • 9.8.1. Market Size By Value
  • 9.8.2. Market Size and Forecast By Type
  • 9.8.3. Market Size and Forecast By Grade
  • 9.8.4. Market Size and Forecast By Distribution Channel
  • 9.9. Australia Tequila Market Outlook
  • 9.9.1. Market Size By Value
  • 9.9.2. Market Size and Forecast By Type
  • 9.9.3. Market Size and Forecast By Grade
  • 9.9.4. Market Size and Forecast By Distribution Channel
  • 9.10. South Korea Tequila Market Outlook
  • 9.10.1. Market Size By Value
  • 9.10.2. Market Size and Forecast By Type
  • 9.10.3. Market Size and Forecast By Grade
  • 9.10.4. Market Size and Forecast By Distribution Channel
  • 10. South America Tequila Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Share By Country
  • 10.3. Market Size and Forecast, By Type
  • 10.4. Market Size and Forecast, By Grade
  • 10.5. Market Size and Forecast, By Distribution Channel
  • 10.6. Brazil Tequila Market Outlook
  • 10.6.1. Market Size By Value
  • 10.6.2. Market Size and Forecast By Type
  • 10.6.3. Market Size and Forecast By Grade
  • 10.6.4. Market Size and Forecast By Distribution Channel
  • 10.7. Argentina Tequila Market Outlook
  • 10.7.1. Market Size By Value
  • 10.7.2. Market Size and Forecast By Type
  • 10.7.3. Market Size and Forecast By Grade
  • 10.7.4. Market Size and Forecast By Distribution Channel
  • 10.8. Columbia Tequila Market Outlook
  • 10.8.1. Market Size By Value
  • 10.8.2. Market Size and Forecast By Type
  • 10.8.3. Market Size and Forecast By Grade
  • 10.8.4. Market Size and Forecast By Distribution Channel
  • 11. Middle East & Africa Tequila Market Outlook
  • 11.1. Market Size By Value
  • 11.2. Market Share By Country
  • 11.3. Market Size and Forecast, By Type
  • 11.4. Market Size and Forecast, By Grade
  • 11.5. Market Size and Forecast, By Distribution Channel
  • 11.6. UAE Tequila Market Outlook
  • 11.6.1. Market Size By Value
  • 11.6.2. Market Size and Forecast By Type
  • 11.6.3. Market Size and Forecast By Grade
  • 11.6.4. Market Size and Forecast By Distribution Channel
  • 11.7. Saudi Arabia Tequila Market Outlook
  • 11.7.1. Market Size By Value
  • 11.7.2. Market Size and Forecast By Type
  • 11.7.3. Market Size and Forecast By Grade
  • 11.7.4. Market Size and Forecast By Distribution Channel
  • 11.8. South Africa Tequila Market Outlook
  • 11.8.1. Market Size By Value
  • 11.8.2. Market Size and Forecast By Type
  • 11.8.3. Market Size and Forecast By Grade
  • 11.8.4. Market Size and Forecast By Distribution Channel
  • 12. Competitive Landscape
  • 12.1. Competitive Dashboard
  • 12.2. Business Strategies Adopted by Key Players
  • 12.3. Key Players Market Share Insights and Analysis, 2022
  • 12.4. Key Players Market Positioning Matrix
  • 12.5. Porter's Five Forces
  • 12.6. Company Profile
  • 12.6.1. Diageo plc
  • 12.6.1.1. Company Snapshot
  • 12.6.1.2. Company Overview
  • 12.6.1.3. Financial Highlights
  • 12.6.1.4. Geographic Insights
  • 12.6.1.5. Business Segment & Performance
  • 12.6.1.6. Product Portfolio
  • 12.6.1.7. Key Executives
  • 12.6.1.8. Strategic Moves & Developments
  • 12.6.2. The Edrington Group Ltd.
  • 12.6.3. Davide Campari-Milano N.V.
  • 12.6.4. Bacardi Limited
  • 12.6.5. Brown–Forman Corporation
  • 12.6.6. Pernod Ricard SA
  • 12.6.7. Suntory Holdings Limited
  • 12.6.8. Constellation Brands, Inc.
  • 12.6.9. Sazerac Company, Inc.
  • 12.6.10. Lucas Bols N.V.
  • 12.6.11. MGP Ingredients
  • 12.6.12. Edward Snell & Co.
  • 12.6.13. Heaven Hill Distilleries, Inc.
  • 12.6.14. Tequila Arette de Jalisco S.A de C.V
  • 12.6.15. William Grant & Sons
  • 12.6.16. Eastside Distilling, Inc.
  • 12.6.17. Jose Cuervo
  • 12.6.18. E & J Gallo Winery
  • 12.6.19. Casa Aceves
  • 12.6.20. Charbay Distillery
  • 13. Strategic Recommendations
  • 14. Annexure
  • 14.1. FAQ`s
  • 14.2. Notes
  • 14.3. Related Reports
  • 15. Disclaimer

List of Table
Table 1 : Global Tequila Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Tequila Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Tequila Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Tequila Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Tequila Market Size and Forecast, By Grade (2017 to 2028F) (In USD Billion)
Table 9 : Global Tequila Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Tequila Market Size and Forecast, By On-trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 11 : Global Tequila Market Size and Forecast, By Off-trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 12 : North America Tequila Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 13 : North America Tequila Market Size and Forecast, By Grade (2017 to 2028F) (In USD Billion)
Table 14 : North America Tequila Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15 : United States Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 16 : United States Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 17 : United States Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18 : Canada Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 19 : Canada Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 20 : Canada Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 21 : Mexico Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 22 : Mexico Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 23 : Mexico Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 24 : Europe Tequila Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 25 : Europe Tequila Market Size and Forecast, By Grade (2017 to 2028F) (In USD Billion)
Table 26 : Europe Tequila Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 27 : Germany Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 28 : Germany Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 29 : Germany Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30 : United Kingdom Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 31 : United Kingdom Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 32 : United Kingdom Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 33 : France Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 34 : France Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 35 : France Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 36 : Italy Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 37 : Italy Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 38 : Italy Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 39 : Spain Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 40 : Spain Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 41 : Spain Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 42 : Russia Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 43 : Russia Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 44 : Russia Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 45 : Asia-Pacific Tequila Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 46 : Asia-Pacific Tequila Market Size and Forecast, By Grade (2017 to 2028F) (In USD Billion)
Table 47 : Asia-Pacific Tequila Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 48 : China Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 49 : China Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 50 : China Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 51 : Japan Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 52 : Japan Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 53 : Japan Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 54 : India Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 55 : India Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 56 : India Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 57 : Australia Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 58 : Australia Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 59 : Australia Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 60 : South Korea Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 61 : South Korea Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 62 : South Korea Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 63 : South America Tequila Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 64 : South America Tequila Market Size and Forecast, By Grade (2017 to 2028F) (In USD Billion)
Table 65 : South America Tequila Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 66 : Brazil Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 67 : Brazil Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 68 : Brazil Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 69 : Argentina Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 70 : Argentina Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 71 : Argentina Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 72 : Colombia Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 73 : Colombia Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 74 : Colombia Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 75 : Middle East & Africa Tequila Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 76 : Middle East & Africa Tequila Market Size and Forecast, By Grade (2017 to 2028F) (In USD Billion)
Table 77 : Middle East & Africa Tequila Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 78 : United Arab Emirates Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 79 : United Arab Emirates Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 80 : United Arab Emirates Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 81 : Saudi Arabia Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 82 : Saudi Arabia Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 83 : Saudi Arabia Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 84 : South Africa Tequila Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 85 : South Africa Tequila Market Size and Forecast By Grade (2017 to 2028F) (In USD Billion)
Table 86 : South Africa Tequila Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

List of Figures
Figure 1: Global Tequila Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Tequila Market Share By Region (2022)
Figure 6: North America Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Tequila Market Share By Country (2022)
Figure 8: US Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Tequila Market Share By Country (2022)
Figure 13: Germany Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Tequila Market Share By Country (2022)
Figure 21: China Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Tequila Market Share By Country (2022)
Figure 28: Brazil Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Tequila Market Share By Country (2022)
Figure 33: UAE Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Saudi Arabia Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: South Africa Tequila Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2022
Figure 37: Market Share insights of key players, 2022
Figure 38: Porter's Five Forces of Global Tequila Market

Market Research FAQs

The largest consumers of tequila worldwide are primarily located in the United States and Mexico. The United States is the largest market for tequila consumption, followed by Mexico where tequila is produced and has a strong cultural association.

Tequila is primarily produced in Mexico and is categorized into different types based on its aging process. Some unique types of tequila include Blanco (unaged), Reposado (aged for a minimum of two months), Añejo (aged for a minimum of one year), and Extra Añejo (aged for a minimum of three years). Additionally, there are also specialty tequilas such as flavored tequilas and premium single-estate tequilas.

The COVID-19 pandemic has had mixed impacts on the global tequila market. On one hand, the closure of bars, restaurants, and travel restrictions initially led to a decline in on-trade sales. On the other hand, off-trade sales, including retail and e-commerce channels, saw an increase as consumers shifted towards at-home consumption. The long-term effects on the market will depend on factors such as the pace of recovery, changes in consumer behavior, and government regulations.

The global tequila market includes various major players in the industry. Some of the prominent tequila brands and companies operating in the market include Jose Cuervo, Patrón, Don Julio, Sauza, and Herradura. Additionally, there are numerous other tequila brands, both large and small, that contribute to the global tequila market.

The growth prospects for the global tequila market are influenced by factors such as consumer demand, economic conditions, regulatory policies, and competition from other spirits categories. Tequila has been experiencing growth in popularity worldwide, driven by factors such as increased consumer interest in premium and craft spirits, the development of new markets beyond traditional tequila-consuming countries, and the rise of tequila-based cocktails. The ability of tequila producers to adapt to evolving consumer preferences, maintain quality and authenticity, and explore innovative marketing strategies will play a crucial role in determining the future growth of the global tequila market.
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Global Tequila Market Outlook, 2028

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