Europe Sunflower Oil Market Outlook, 2028

Europe is a significant consumer of sunflower oil, with a growing preference for this versatile cooking oil. Sunflower oil has gained popularity in European kitchens due to its light flavor and high smoke point, making it suitable for various culinary applications, including frying, sautéing, and salad dressings. In recent years, health-conscious consumers have also appreciated its heart-healthy monounsaturated fats and vitamin E content. Additionally, sunflower oil's affordability and wide availability in European markets have contributed to its increased consumption. In the European market, there are several well-known brands of sunflower oil that cater to the diverse preferences and culinary needs of consumers. Cargill, Lidl, Carrefour, Lesieur, KTC, Dona Elena, Mazola, Oleina, Flora, and Napolina; these brands have established themselves as trusted choices for cooking oil. Sunflower oil consumption in Europe holds a significant place among other edible oils. While olive oil remains one of the most prominent and culturally significant oils in many Mediterranean countries, sunflower oil has gained popularity across the continent for its versatility. According to the research report, “Europe Sunflower Oil Market Outlook, 2028” published by Bonafide Research, the market is anticipated to nearly add USD 835 Million from 2023 to 2028. The sunflower oil market in Europe has witnessed steady growth over the years, reflecting the country's increasing preference for healthier cooking oils and a growing awareness of the health benefits associated with sunflower oil. In Europe sunflower oil has become a popular choice due to its high smoke point and heart-healthy properties. Furthermore, the Mediterranean diet's emphasis on using olive and sunflower oils as primary sources of fat has contributed to the sustained demand for sunflower oil. The market is also influenced by factors like the country's robust agriculture sector, which includes the cultivation of sunflower seeds. This domestic production contributes to a stable supply chain, reducing the dependency on imports and ensuring a consistent availability of sunflower oil products for consumers. Additionally, the food industry has been quick to adapt, incorporating sunflower oil into various products ranging from cooking oils to snacks and baked goods, further boosting its market presence.

On the basis of geography, the Sunflower Oil market in Europe is segmented into countries including Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe. Countries such as Ukraine and Russia were among the largest producers of sunflower oil in Europe. Ukraine, in particular, was often referred to as the "breadbasket of Europe" and was a major exporter of sunflower oil to various countries. Countries like Spain and Italy were also prominent sunflower oil producers. Spain, in particular, had a robust sunflower oil industry, and it was a significant contributor to European production. France also had a noteworthy sunflower oil industry, primarily concentrated in the southern regions of the country. Based on the Nature of the sunflower oil, the market is segmented into conventional and organic sunflower oils. The conventional sunflower oil market has long held the largest market share in the edible oil industry. Its widespread availability and affordability have made it a staple in households and the food processing industry worldwide. However, in recent years, there has been a notable shift in consumer preferences towards healthier and more environmentally conscious options. This shift has given rise to the growing popularity of organic sunflower oil. Organic sunflower oil is gaining momentum in the market due to several factors. Firstly, consumers are becoming more health-conscious, seeking products that are free from harmful pesticides, chemicals, and genetically modified organisms. Organic sunflower oil is produced without the use of synthetic chemicals, making it a preferred choice for those looking to embrace a healthier lifestyle. The rise in awareness of sustainability and environmental concerns has contributed to the growth of organic sunflower oil. Consumers are increasingly concerned about the impact of conventional agriculture on the environment, such as soil degradation and water pollution. Organic farming practices, which prioritize soil health and biodiversity, align more closely with the values of environmentally conscious consumers. Additionally, the organic sunflower oil market benefits from the expanding market for organic and natural food products. Consumers are willing to pay a premium for products that are certified organic, non-GMO, and sustainably sourced. This trend has created opportunities for producers of organic sunflower oil to capture a growing share of the market. On the basis of End-Users, the market is segmented into Households, Industrials, and Food Services. The usage of sunflower oil in households holds the largest market share. While it serves as widely used cooking oil due to its mild flavor and health benefits, it also finds versatile applications in various non-food industries. Sunflower oil is a versatile and increasingly popular ingredient in cosmetics and personal care products due to its numerous skin-nourishing properties. The antioxidants in sunflower oil, particularly vitamin E, help combat free radicals that can lead to premature skin aging. Its lightweight and non-comedogenic nature makes it suitable for all skin types, including sensitive and acne-prone skin. Sunflower oil can also assist in improving skin barrier function, reducing moisture loss, and promoting a smoother, healthier complexion. In hair care products, sunflower oil is valued for its ability to condition and nourish the hair. It helps in maintaining hair's moisture balance, reducing frizz, and adding shine. Additionally, sunflower oil contains oleic acid, which can help soothe an irritated scalp. The cultivation of sunflower crops for biodiesel production can also have positive environmental impacts. Sunflowers are known for their ability to grow in various climates and soils, requiring relatively low inputs in terms of water and fertilizers compared to some other oilseed crops. This makes sunflower oil a sustainable and potentially cost-effective source for biofuel production. In the European sunflower oil market, distribution channels are a crucial aspect of how consumers access this popular cooking oil. Traditionally, conventional brick-and-mortar stores, including supermarkets, grocery stores, and specialty food shops, have held the largest market share. These physical stores have been the primary source for consumers to purchase sunflower oil. Conventional stores continue to dominate the market due to their widespread presence and the convenience they offer to consumers who prefer to make in-person purchases. Shoppers can browse various brands and sizes of sunflower oil and make their selections easily. However, in recent times, there has been a noticeable shift in distribution channels. Direct sales, which involve manufacturers or producers selling sunflower oil directly to consumers through various means like farmers' markets, home deliveries, or local stores, have been expanding. This approach often emphasizes product quality and allows for a more personalized shopping experience. Another significant trend contributing to the growth of the sunflower oil market is the rise of online sales. With the increasing adoption of e-commerce platforms, consumers now have the option to buy sunflower oil online. Online sales offer convenience, a wide variety of options, and the ability to compare prices and read reviews, making it an attractive choice for many consumers.

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Manmayi Raval

Research Consultant

Considered in this report: •Geography: Europe •Historic year: 2017 •Base year: 2022 •Estimated year: 2023 •Forecast year: 2028 Aspects covered in this report: •Europe Sunflower Oil Market with its value and forecast along with its segments •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation Countries covered in the report: •Germany •United Kingdom •France •Spain •Italy •Russia

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By Nature: •Conventional •Organic By End User: •Household •Industrial •Food Service By Distributional Channel: •Conventional Store •Hypermarket/Supermarket •Direct Sales •Online •Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.