In Saudi Arabia, the cookie market's demand is driven by the demand for convenience and go-to snacks. Frequent product launches with new ingredients and tasty flavors to match changing consumer preferences are enabling the sale of sweet cookies in Saudi Arabia. With a focus on new product development and marketing communications, the companies are also engaging in various in-store promotions. These in-store promotions are likely to center on money-off promotions, such as extra-value packs or buy one, get one free. Moreover, the expanding popularity of clean-label snack foods is promoting product innovation in the industry. Key brands are using plant-based ingredients in sweet cookies and cookies to tap into a vegan consumer base. Some of the best cookie selling brands in Saudi Arabia are AO Cookies & Coffee, Anoosh Cookies, Blue Cookies, Choowy Goowy, Cookies and Cream, Coco Boutique, Crème, Delish Bakery, Fifth Avenue Cookies, Got Cookie?, Monkey Cookies Café, Munch Bakery, and According to the report, "Saudi Arabia Cookies Market Overview, 2027," published by Bonafide Research, the market is anticipated to add USD 0.10 billion by 2027. The increasing demand for bakery-based products among the population is the major factor driving the growth of the market. In addition, the changing lifestyle and working habits, availability of digestive, gluten-free, healthy Cookies are the key factor for fueling the market growth. Furthermore, economic improvement and growing disposable income are some other factors driving the growth of the market. Based on Product type, Bar Cookies are currently dominating the market with highest share in the market followed by drop cookies and molded cookies, Sandwich cookies is expected to grow more during the forecast period because of more nutritional benefits from the fillings of sandwich cookies such as ice creams, lemon curd, buttercream, Chocolate, ganache, and jam than other cookies categories. Flexible packaging and rigid packaging are the two categories based on the type of packaging. Rigid Packaging's market share is very closely followed by Flexible Packaging in terms of market share. The expansion of flexible packaging is anticipated to be constrained by rising government rules banning single-use plastics, whereas rigid packaging is anticipated to grow more quickly as plastic-free materials, papers, cardboards, and other raw materials are increasingly used in its production. Kleeja, a form of cookie, is made by elderly women in the central region who have passed this tradition down from generation to generation. Kleeja was considered one of the main dishes for the upper classes and the wealthy in the Qassimi region and was gifted to visitors and guests coming from abroad. In addition, it is considered an essential component of gifts offered to brides, and this custom is still practiced by some Qassimi families. Also, locals prefer to eat it during the winter season with Arabic coffee, and it is highly in demand during the holiday season. No holiday in the Kingdom of Saudi Arabia, whether it's Easter or Eid, is complete without shortbread cookies called maamoul. Filled with date palm paste or chopped walnuts or pistachios and dusted with powdered sugar, these butter cookies are the perfect treat after a month-long fast in Ramadan or Lent. Based on Distribution Channel, Supermarkets & Hypermarkets hold a major in UAE Cookies Market as the advantage of getting all products in one location and also many options at the same time. The biggest hypermarkets and supermarkets in the UAE are Lulu Hypermarket, Panda Supermarket, Al Jazira, Farm, Danube, Carrefour, and Othaim. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across UAE. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. The famous online cookie-selling websites in Saudi Arabia are haraj.com.sa, amazon.com, aliexpress.com, opensooq.com, and noon.com. Further, the sales in the segment are driven by the increased consumption of a wide variety of assortments, such as butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, and egg-based cookies. For instance, in 2020, through a rebranding OOH campaign, Corona, a Royal Chocolate Company, hit the billboards of Cairo, Egypt, with the new packaging design for their cookie, Bimbo. Moreover, consumers can easily buy healthy variants of sweet cookies, such as fortified cookies and organic cookies, across online and offline channels, augmenting market growth in the region. Recent Development: • In February 2022, Edita extends its footprint in the filled cookies segment by launching its latest cookie product, Onrio Mini LAVA. The new product is sold under Edita’s Onrio brand at a price of EGP 3 per pack. COVID-19 IMPACT: Due to the COVID-19 pandemic, the Saudi Arabia cookies market was not much impacted as cookies remained one of the most consumed snacks across the region. Moreover, consumers stacking long shelf-life items, including cookies and biscuits resulted in lesser product availability in the market. Nonetheless, consumers opting for convenient healthy snacking options drove the demand for different types of cookies. The COVID-19 has accelerated the adoption of online sales, and online sales will continue to be a growth channel for this category during the forecast period. Considered in this report • Geography: Saudi Arabia • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Saudi Arabia Cookies market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Bar Cookies • Sandwich Cookies • Molded Cookies • Pressed Cookies • Rolled Cookies • Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.) By Packaging Type • Flexible Packing • Rigid Packing • Other Packing By Distribution Channel • Hypermarkets/Supermarkets • Specialty Stores & Retailers • Online Retailers • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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