The Europe Whiskey market is anticipated to add USD 8.18 billion from 2023 to 2028 due to Strong historical ties to whiskey production and consumption.
The European whisky market is a tribute to centuries of tradition and unmatched expertise in the world of high-end spirits, where artistry and heritage are intertwined. From the verdant isles of Ireland to the harsh landscapes of Scotland and the hidden distilleries dispersed around the continent, a magnificent tapestry of whisky production emerges over the illustrious regions of Europe. With its varied topography, various seasons, and abundance of native grains, Europe has fostered an incredible variety of whisky styles, each with its own alluring personality. As intricate distillation and ageing procedures create rich flavours and alluring smells, the whisky enthusiast is taken on a sensory voyage. The stories of the ancient Celts, monastic orders, and pioneering families who painstakingly carried down their traditions from generation to generation may be heard in the history-rich distilleries of European whisky. The craft of manufacturing whisky incorporates time-tested methods, using exact ratios of precisely chosen grains that are properly malted and distilled with the finest precision. After that, the spirit is lovingly matured in oak casks hidden away in peaceful basements, where time works its magic and infuses flavours and nuances that tempt the discriminating palate.
According to the research report, "Europe Whiskey Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add more than USD 8.18 billion from 2023 to 2028. The whisky market in Europe is a vibrant and diverse landscape that encompasses a rich tapestry of traditions, flavours, and styles. From the well-established distilleries of Scotland and Ireland to the emerging players across the continent, Europe offers an extensive range of whisky options to delight enthusiasts and connoisseurs alike. Scotland, renowned as the birthplace of whisky, holds a prominent position in the European market. The country's distinct whisky regions, including Speyside, Highland, Lowland, Islay, and Campbeltown, each contribute unique characteristics to their spirits. Speyside whiskies, for example, are often known for their fruity and floral notes, while Islay malts embrace a peaty, smoky profile. Scotland's whisky industry showcases a remarkable blend of age-old traditions and innovative techniques, ensuring a diverse and captivating selection for whisky enthusiasts. Craft distilling has gained popularity across Europe as small-scale distilleries and boutique producers show off their talent and enthusiasm. In order to produce outstanding and frequently limited-edition expressions, these artists prioritise quality over quantity and use ancient techniques and locally obtained ingredients.
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The whisky market in Europe boasts a wide array of esteemed brands, each renowned for their exceptional craftsmanship and unique expressions. From Scotland, iconic brands such as Glenfiddich, Macallan, Lagavulin, and Ardbeg captivate with their distinct flavours and rich heritage. Ireland contributes influential names like Jameson, Bushmills, and Teeling, celebrated for their smooth and approachable whiskies. Emerging players from across the continent, such as Sweden's Mackmyra, Germany's Slyrs, and France's Armorik, showcase their expertise and innovation. Wales contributes Penderyn, known for its smooth single malt whiskies. Additionally, renowned Scottish independent bottlers like Gordon & MacPhail and Compass Box continue to captivate whisky enthusiasts with their expertly curated selections. The European whisky market presents a remarkable tapestry of brands, each weaving together tradition, innovation, and a commitment to excellence. The on-trade channel includes places like bars, pubs, restaurants, hotels, and whisky lounges where whisky is consumed on-site. These places frequently provide sizable whisky choices, giving customers the chance to sample a variety of styles and get advice from educated staff. In the off-trade channel, whisky is distributed and sold through retail establishments such as specialty whisky shops, liquor stores, grocery stores, and internet marketplaces. Customers who choose to buy whisky for personal use or as gifts are catered to through these channels. In order to cater to a wide range of tastes and preferences, whisky dealers frequently curate a large selection of brands and expressions.
France is the leading country for the whisky market in Europe. Although known for producing wine, France has a great affection for whisky, and its consumption has been steadily rising over time. With a vast range of brands and expressions easily available to consumers, the French market demonstrates an exceptional enthusiasm for whisky. Whisky festivals and events draw a sizable following, and whisky bars and specialty stores have grown to be popular hangouts for lovers. France is a major consumer market in Europe due to its love of whisky, which extends to both native and foreign brands. However, as the popularity of whisky continues, it's important to note that whisky consumption is also considerable in other European nations, like the United Kingdom, Germany, Ireland, and Sweden, among others. In Europe, Scotch whisky is the most popular whisky due to its long history and reputation for creating top-notch spirits. There is a sizable market base for American bourbon, rye, Irish whisky, Japanese whisky, and Canadian whisky. The preference for premium and high-end premium whiskies in Europe reflects the desire for exceptional craftsmanship and unique whisky experiences.
In Europe, barley is the most commonly used grain for whisky production, particularly in Scotch whisky and Irish whisky. The quality of the barley, including its variety and malting process, is crucial for developing the desired flavours and aromas. Water, another vital ingredient, plays a significant role in the whisky-making process, both for mashing and diluting the spirit. Distilleries often seek out pristine water sources to ensure the purity and character of their whiskies. Whisky is a popular choice in North America due to its rich tradition of distillation and consumption, its depth of flavours, craftsmanship, and artistry. Non-alcoholic alternatives are growing, but alcoholic whisky remains the preferred choice due to its timeless allure and heritage. The European market does exhibit some experimentation and innovation, with some craft distilleries or limited-edition releases exploring distinctive flavour profiles through careful cask selection, cutting-edge maturation techniques, or utilising locally sourced botanicals for subtly enhancing flavour. While flavoured whiskies are available, their market share is often lower than that of their unflavored counterparts because whisky's natural flavours continue to be the main focus in Europe.
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The whisky market in Europe is subject to a range of government regulations and certifications to ensure product integrity, quality, and consumer safety. These include the Scotch Whisky Association (SWA), the Irish Whisky Association (IWA), and the protection of geographical designations. Whisky produced and sold within the borders of the European Union is subject to EU rules, and industry-recognised certificates are offered by independent certification organisations. Events like the Spirit of Speyside Whisky Festival in Scotland and the Irish Whisky Festival in Ireland attract visitors from around the world, offering an immersive experience into the rich traditions and flavours of these iconic whisky regions. Whisky auctions also draw attention, providing collectors and connoisseurs with opportunities to acquire rare and limited-edition bottlings. The whisky industry in Europe is dedicated to quality, sustainability, and customer happiness, and it has attracted and enthralled whisky lovers from all over the world.
Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Europe Whiskey market with its value and forecast along with its segments
• Country-wise Whiskey Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
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By Type
• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Canadian Whiskey
• Japanese Whiskey
• Others
By Quality
• Premium
• High-End Premium
• Super Premium
By Beverage Type
• Alcoholic
• Non-Alcoholic
By Flavor
• Non-Flavored
• Flavored
By Distribution Channel
• Off Trade
• On Trade
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Companies Mentioned
Mot Hennessy Louis Vuitton SA (LVMH)
Suntory Holdings Limited
Brown–Forman Corporation
Diageo plc
Bacardi Limited
Constellation Brands, Inc.
Asahi Group Holdings, Ltd.
The Edrington Group Ltd.
Pernod Ricard SA
Rémy Cointreau
William Grant & Sons
Distell Group Limited
Whyte & Mackay Ltd
La Martiniquaise
Table of Contents
Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Whiskey Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Grain Type
5.5. Market Size and Forecast, By Type
5.6. Market Size and Forecast, By Quality
5.7. Market Size and Forecast, By Beverage Type
5.8. Market Size and Forecast, By Flavor
5.9. Market Size and Forecast, By Distribution Channel
5.9.1. Market Size and Forecast, By Off Trade Distribution Channel
5.9.2. Market Size and Forecast, By On Trade Distribution Channel
5.10. Market Size and Forecast, By Age of Whisky
6. Europe Whiskey Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Grain Type
6.4. Market Size and Forecast, By Type
6.5. Market Size and Forecast, By Quality
6.6. Market Size and Forecast, By Beverage Type
6.7. Market Size and Forecast, By Flavor
6.8. Market Size and Forecast, By Distribution Channel
6.8.1. Market Size and Forecast, By Off Trade Distribution Channel
6.8.2. Market Size and Forecast, By On Trade Distribution Channel
6.9. Market Size and Forecast, By Age of Whisky
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. Germany Whiskey Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Grain Type
7.8.3. Market Size and Forecast By Type
7.8.4. Market Size and Forecast By Quality
7.8.5. Market Size and Forecast By Beverage Type
7.8.6. Market Size and Forecast By Flavor
7.8.7. Market Size and Forecast, By Distribution Channel
7.8.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.8.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.8.8. Market Size and Forecast, By Age of Whisky
7.9. United Kingdom Whiskey Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Grain Type
7.9.3. Market Size and Forecast By Type
7.9.4. Market Size and Forecast By Quality
7.9.5. Market Size and Forecast By Beverage Type
7.9.6. Market Size and Forecast By Flavor
7.9.7. Market Size and Forecast, By Distribution Channel
7.9.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.9.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.9.8. Market Size and Forecast, By Age of Whisky
7.10. France Whiskey Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Grain Type
7.10.3. Market Size and Forecast By Type
7.10.4. Market Size and Forecast By Quality
7.10.5. Market Size and Forecast By Beverage Type
7.10.6. Market Size and Forecast By Flavor
7.10.7. Market Size and Forecast, By Distribution Channel
7.10.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.10.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.10.8. Market Size and Forecast, By Age of Whisky
7.11. Italy Whiskey Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Grain Type
7.11.3. Market Size and Forecast By Type
7.11.4. Market Size and Forecast By Quality
7.11.5. Market Size and Forecast By Beverage Type
7.11.6. Market Size and Forecast By Flavor
7.11.7. Market Size and Forecast, By Distribution Channel
7.11.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.11.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.11.8. Market Size and Forecast, By Age of Whisky
7.12. Spain Whiskey Market Outlook
7.12.1. Market Size By Value
7.12.2. Market Size and Forecast By Grain Type
7.12.3. Market Size and Forecast By Type
7.12.4. Market Size and Forecast By Quality
7.12.5. Market Size and Forecast By Beverage Type
7.12.6. Market Size and Forecast By Flavor
7.12.7. Market Size and Forecast, By Distribution Channel
7.12.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.12.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.12.8. Market Size and Forecast, By Age of Whisky
7.13. Russia Whiskey Market Outlook
7.13.1. Market Size By Value
7.13.2. Market Size and Forecast By Grain Type
7.13.3. Market Size and Forecast By Type
7.13.4. Market Size and Forecast By Quality
7.13.5. Market Size and Forecast By Beverage Type
7.13.6. Market Size and Forecast By Flavor
7.13.7. Market Size and Forecast, By Distribution Channel
7.13.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.13.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.13.8. Market Size and Forecast, By Age of Whisky
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Diageo plc
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. The Edrington Group Ltd.
8.6.3. Brown–Forman Corporation
8.6.4. LVMH Moët Hennessy Louis Vuitton
8.6.5. Bacardi Limited
8.6.6. Suntory Holdings Limited
8.6.7. Pernod Ricard SA
8.6.8. Rémy Cointreau
8.6.9. Asahi Group Holdings, Ltd.
8.6.10. William Grant & Sons
8.6.11. Constellation Brands, Inc.
8.6.12. Distell Group Limited
8.6.13. Whyte & Mackay Ltd
8.6.14. La Martiniquaise
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer
List of Tables
Table 1: Global Whiskey Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 6: Global Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 7: Global Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 8: Global Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 9: Global Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 10: Global Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 11: Global Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 12: Global Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Global Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 14: Europe Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 15: Europe Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 16: Europe Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 17: Europe Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 18: Europe Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 19: Europe Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 20: Europe Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 21: Europe Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: Europe Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 23: Influencing Factors for Global Whiskey Market, 2022
Table 24: Germany Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 25: Germany Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 26: Germany Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 27: Germany Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 28: Germany Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 29: Germany Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30: Germany Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 31: Germany Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 32: Germany Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 33: United Kingdom Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 34: United Kingdom Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 35: United Kingdom Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 36: United Kingdom Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 37: United Kingdom Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 38: United Kingdom Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 39: United Kingdom Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 40: United Kingdom Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 41: United Kingdom Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 42: France Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 43: France Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 44: France Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 45: France Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 46: France Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 47: France Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 48: France Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 49: France Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 50: France Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 51: Italy Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 52: Italy Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 53: Italy Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 54: Italy Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 55: Italy Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 56: Italy Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 57: Italy Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 58: Italy Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 59: Italy Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 60: Spain Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 61: Spain Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 62: Spain Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 63: Spain Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 64: Spain Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 65: Spain Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 66: Spain Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 67: Spain Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 68: Spain Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 69: Russia Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 70: Russia Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 71: Russia Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 72: Russia Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 73: Russia Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 74: Russia Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 75: Russia Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 76: Russia Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 77: Russia Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
List of Figures
Figure 1: Global Whiskey Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Whiskey Market Share By Region (2022)
Figure 6: Europe Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Europe Whiskey Market Share By Country (2022)
Figure 8: Germany Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: UK Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: France Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Italy Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Spain Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Russia Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2022
Figure 15: Porter's Five Forces of Global Whiskey Market
Market Research FAQs
Yes, the production of whiskey in Europe is subject to regulations and certifications that vary by country. For example, Scotch whisky is protected by strict regulations defined by the Scotch Whisky Association (SWA) and the European Union (EU), ensuring that it is produced in Scotland according to specific methods and meets quality standards
Europe hosts numerous whiskey tasting events and festivals throughout the year, Events such as The Whisky Show in the UK, Whisky Live in various European cities, and the Spirit of Speyside Whisky Festival in Scotland attract whiskey lovers from around the world. These events often feature tastings, masterclasses, and the chance to discover new and limited-edition whiskies.
The European whiskey market has witnessed several notable trends and innovations. Craft distilling has gained momentum, leading to the emergence of small-scale distilleries across Europe. Whiskey producers are experimenting with cask finishes, maturation techniques, and unique flavor profiles to offer consumers a wide range of choices
The European Union (EU) plays a significant role in shaping the whiskey market in Europe. It sets regulations and standards that govern the production, labeling, and marketing of whiskies within EU member states. The EU's regulations aim to ensure consumer protection, product authenticity, and fair competition. The Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) schemes provide legal protections for traditional European whiskies, such as Scotch whisky and Irish whiskey, ensuring that these products are produced according to specific criteria and safeguarding their regional heritage.
Yes, there are several whiskey trade associations and organizations in Europe. These associations work towards promoting and protecting the interests of the whiskey industry within their respective regions. For example, in Scotland, the Scotch Whisky Association (SWA) plays a vital role in representing and supporting the Scotch whisky industry. The Irish Whiskey Association (IWA) serves a similar purpose in Ireland.
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