Asia-Pacific Air Fryer Market Outlook, 2028

Air fryers are stand-alone appliances that protect the user from the hot heating element and splattering oil. Traditional deep fryers use extremely hot cooking oil, often approximately 325° F, which is ready to splatter and burn anyone or anything that is reckless when using it. Aside from personal injury, deep frying can surely ignite flames and cause considerable harm, if not death. The dangers of deep frying are so serious that the United States Department of Agriculture published an essay outlining the risks and how to avoid them. When the timer runs out, most air fryers have an automatic shut-off mechanism. This prevents food from becoming burned or dried out. Things happen all the time, and it's tough to not hear or be close to the apparatus when it's finished, thus the auto closure feature is a huge boon for air fryers in comparison to deep fat fryers, convection ovens, standard ovens, and grills. Consistent improvement in product performance and usefulness, along with consistent consumer feedback, has enabled market leaders to remain competitive in the consumer-driven business. According to the research report, "Asia-Pacific Air Fryer Market Outlook, 2028," published by Bonafide Research, the market stood at USD 740.02 Million in 2022, which is anticipated to grow at more than 12% CAGR. Consumption of healthy, low-fat alternatives has increased as a result of greater health consciousness and awareness of the detrimental impacts of unhealthy diets. This has also influenced shopping habits, notably for kitchen appliances. Consumer preferences, such as decreased junk food consumption and increased popularity of low-fat or low-oil-based cuisine, have prompted kitchen appliance manufacturers to develop unique health-conscious solutions. Modern air fryers utilise only around one spoonful of oil to cook food while circulating hot air. This is touted as a guilt-free, healthy way to prepare and eat popular fried foods. Furthermore, aberrant chemical accumulations, such as acrylamide, have been related to cancer and pancreatic diseases. As a result, people all around the world prefer low-oil or air-fried foods, which boosts sales.

The Asia-Pacific Air Fryer market is dominated by China, Japan, India, South Korea, and Australia. Because of the high penetration rates of Air fryers in these countries, manufacturers have a lucrative chance to expand. Because of its dominance in this industry, China is expected to account for the lion's share of the Asia-Pacific Air Fryer market over the forecast period. The health-conscious generation seeks technology that allows them to eat their favourite snack without hesitation. In this instance, an air fryer comes in handy because it produces fried treats with little to no oil. Furthermore, the modern and efficient heating system operates smoothly, making it simple for end users to adopt because it saves money. Conventional frying uses a lot of oil, gasoline, and work, but an air fryer uses electricity and very little oil to provide nearly the same taste. As a result, increased use of air fryers in ordinary families is anticipated during the projection period. The Asia-Pacific market is divided into Basket and Paddle type air fryers based on product type. Basket-style air fryers account for more than 69% of the market in 2022 because they are kinder on battered and coated foods, such as onion rings and home-battered dishes, and they have fewer moving components, which may result in a longer life span. Paddle-style air fryers are expected to gain popularity throughout the forecast period since they can cook liquid items such as risotto and curries and do not require human supervision while cooking because they turn the fries themselves. According to the report, the Asia-Pacific market is divided into several Device types, namely Manual Air Fryer and Electric Air Fryer. The Electric Air Fryer leads the pack with a market share of more than 67%. This is due to a rise in the usage of digital equipment, an increase in the requirement for automation, and an increase in health awareness. The market is divided into residential and commercial applications, according to the report. Consumers in the residential market prefer novel types of air fryers with multifunctional properties to traditional deep fryers. As a result, market organisations are more motivated to offer more sophisticated, compact, and simple-to-use products to meet the needs and demands of the residential region. As a result, the residential sector accounted for more than 85% of the market in 2022. The market is divided into two parts based on distribution channel: offline and online. Because of the growing number of supermarkets and retail stores in Asia-Pacific, the offline channel, which includes supermarkets and hypermarkets, retail stores, specialty stores, and so on, commands a market share of more than 90%. Furthermore, due to aspects such as convenience, comfort, price savings, and so on, the online channel is predicted to increase at a large rate during the projection period.

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Manmayi Raval

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Major Companies present in the market: Koninklijke Philips N.V., BLACK+DECKER Inc., Breville Group Ltd, Meyer Manufacturing Company Limited, Groupe SEB, Newell Brands, 'De' Longhi Group, Gorenje, SharkNinja Operating LLC, Havells India Ltd, Instant Brands, Wonderchef Home Appliances Pvt. Ltd., TTK Prestige Ltd., Bajaj Electricals Limited, Stovekraft, Rosewill Inc. Considered in this report • Geography: Asia-Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Asia-Pacific Air Fryer market with its value and forecast along with its segments • Country-wise built-in kitchen appliances market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report: • China • Japan • India • South Korea • Australia By Device Type: • Manual Air fryer • Electric Air fryer By End Users: • Commercial • Residential By Distribution Channel: • Offline • Online By Product Type: • Basket Air Fryer (Drawer) • Paddle Air Fryer (Lid) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.