Australia Mattress Market Overview, 2027

Australia Mattress Market Overview, 2027

Bonafide Research 04-10-2022 55 Pages Figures : 8 Tables : 16
Region : Asia-Pacific Country : Australia Category : Consumer Goods & Services Household Goods

Australia’s mattress market developed rapidly due to the growing population in Australia, increasing income levels, and the booming housing market. Other major reasons include the growth of international trade in current times. The market for mattresses is dominated by spring mattresses. These mattresses use steel springs arranged in certain patterns within the mattress to provide the desired level of support and firmness. There are various types of spring and coil mattresses: Bonnell coils, Marshall Coils, offset coils, and continuous coils. Each individual pattern or design has different features and characteristics. Plant-based and natural foam mattresses are gaining popularity in Australia. These mattresses use foam derived from plant-based sources, such as soy or natural latex, as an alternative to petroleum-based foams. They are considered more sustainable and eco-friendly. Edge support has become an important consideration for consumers, especially couples or individuals who want to utilise the entire mattress surface. Manufacturers are developing mattresses with reinforced edges to provide better support and prevent sagging.

According to the research report "Australia Mattress Market Overview, 2027," published by Bonafide Research, the Australian mattress market was valued at above USD 720 Billion in 2022. Companies across the world have made huge investments in the mattress market. In Australia, the mattress market has many companies concentrated in minor shares. Australian Comfort Group, Dyer Holdings, Sealy of Australia, Joyce Corporation, A H Beard Holdings, Wonderest, Koala Sleep, Tontine, and Tempur Australia are among the mattresses, fixtures. Adoption of smart mattresses and upgrades to new mattresses, leads to increasing competition amongst the company. Innovation and technological advancement are taking pace as COVID and urbanisation strike the general population with the adoption of new bedding and mattresses. In 2020, Sealy had launch the innovative Tempur-Ergo Smart Base Collection with Sleeptracker technology. The smart base collection is the solution for those who want to improve their health and wellness by sleeping more soundly. It is a completely integrated sleep system that features automatic snore detection and response, personalised sleep analytics and coaching, smart home connectivity, and voice control. And Sealy also launched the all-new Sealy Posturepedic Plus mattress lineup which features the impressive all-new Posturepedic Plus technology, which offers improved comfort, best-in-class cooling capabilities, and increased support. This technology helps the mattresses maintain coolness during the summer.

The Australian government sets product safety standards to ensure that mattresses sold in the country meet specific requirements. These standards cover aspects such as fire resistance, labelling, and chemical composition to ensure the safety of consumers. The market is subject to regulatory standards to ensure consumer safety and product quality. Mattresses must meet specific requirements regarding fire resistance, labelling, and chemical composition. In Australia, the mattress market has a trend in the hotel industry. Melbourne, Sydney, Perth, and Brisbane were identified as cities leading the way in hotel development. A shift towards experiential travel, locally styled hotels, and authentic travel experiences is clearly seen in tourist preferences. Hence, lifestyle and boutique hotels are on the rise, and their frequent refurbishments and renovations will drive strong growth in hotel mattress demand in the future.

King and queen-size mattresses are expected to extend their dominance going forward as well. Leading players in the industry are looking to introduce oil-scented mattresses for premium hotel clientele, coupled with product innovation and the integration of advanced technologies. Online mattress brands, also known as "bed-in-a-box" companies, have gained significant popularity in Australia. These brands offer mattresses that are compressed, vacuum-sealed, and conveniently delivered to the customer's doorstep. The direct-to-consumer model of these online brands often allows for competitive pricing and generous trial periods. The mattress market in Australia continues to show resilience and adaptability, with manufacturers and retailers responding to changing consumer demands and preferences. As consumers prioritize sleep quality and seek personalized sleep experiences, the market is expected to further innovate and expand, offering a wide range of mattress options that cater to individual needs and preferences.
 Considered in this report
•    Geography: Australia
•    Historic year: 2016
•    Base year: 2021
•    Estimated year: 2022
•    Forecast year: 2027

Aspects covered in this report
•    Australia mattress market with its value and forecast along with its segments
•    Country-wise Mattress market analysis
•    Various drivers and challenges
•    On-going trends and developments
•    Top profiled companies
•    Strategic recommendation

By Mattress Type                                
•    Innerspring Mattress
•    Laxet Mattress
•    Memory Mattress
•    Others Mattress (Air, Water, Hybrid, Etc.)

By Application
•    Domestic 
•    Commercial

By Sales Channel                                            
•    Online
•    Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.





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