Brazil Toy Market Overview, 2027

The toy market in Brazil is a significant industry with a large consumer base and diverse product offerings. Brazil's population consists of a large number of children and young adults, making it an attractive market for toy manufacturers and retailers. Additionally, parents' willingness to spend on their children's entertainment and education contributes to the demand for toys. The Brazilian toy market offers a wide range of products, including traditional toys, educational toys, board games, puzzles, dolls, action figures, electronic toys, outdoor toys, and licenced merchandise based on popular characters from movies, TV shows, and cartoons. In Brazil, there are several major toy brands that have a significant presence in the market. Estrela, Grow, Candide, Mattel, Lego, DTC Toys, and BBR Toys are some major brands in Brazil. Toys are sold through various channels in Brazil, including specialised toy stores, department stores, supermarkets, online retailers, and independent toy shops. E-commerce has experienced significant growth in recent years, offering consumers a convenient way to purchase toys. Amazon Brazil, Americanas, Submarino, Magazine Luiza, and Mercado Livre are some of the online retailers in the country. According to the research report "Brazil Toy Market Overview, 2027," published by Bonafide Research, the Brazil toy market is projected to reach a market size of more than USD 450 million by 2027. Toys are segmented into action figures and accessories, arts and crafts, building sets, dolls, games and puzzles for infants, toddlers, pre-schoolers, youth electronics, outdoor and sports toys, plush, vehicles, and explorative and other toys. Outdoor and sports toys have a significant effect on the toy market in Brazil. Sports and outdoor items are available in Brazilian toy stores depending on the season and local preferences. It includes a bicycle (Bicicleta), roller skates (Patinete ou Patins), kite (Pipa), frisbee, skipping rope (Corda de Pular), basketball hoop (Cesta de Basquete), and soccer ball (Bola de Futebol). The toy market experiences seasonal peaks during holidays such as Christmas, Children's Day (celebrated on October 12th), and birthdays. During these periods, sales and promotions are common, and toy retailers often introduce new product lines to attract customers. Brazil has a significant informal toy market, with street vendors and small independent stores selling toys at lower prices. This informal sector caters to price-sensitive consumers and those seeking discounted toys.

Brazil hosts various toy fairs and events throughout the year, bringing together toy manufacturers, distributors, and retailers. The most prominent event is Abrin, the Brazilian Toy Fair, which showcases the latest trends and innovations in the industry. The Brazilian government has implemented strict safety regulations for toys to protect children. Compliance with these regulations, including testing and certification, is necessary for toys to be sold on the market. Economic fluctuations and recessions can affect consumer spending power, leading to reduced discretionary spending on toys. Brazil has experienced periods of economic volatility, which can impact the purchasing behaviour of consumers. Additionally, Brazil imposes high import taxes and tariffs on certain goods, including toys. This can increase the cost of imported toys, making them less affordable for consumers and potentially impacting the market. Transportation and distribution networks may not be well developed in some regions, which can result in higher costs and delays in delivering toys to retailers. Yet The increasing penetration of internet access and mobile devices in Brazil presents opportunities for toy companies to leverage digital platforms. Interactive and educational toys that incorporate technology, such as augmented reality (AR) or smartphone apps, can capture the interest of tech-savvy children and parents. The growth of e-commerce provides opportunities for toy companies to reach a broader customer base. Building an online presence and leveraging e-commerce platforms can help businesses expand their market reach beyond physical stores. Considered in this report • Geography:Brazil • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Brazil toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above By Distribution Channel •Online •Offline

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, Secondary research was used to get an understanding of the market and listing out the companies kit. The secondary research consists of third party sources such as press Releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.