India Electric Cooker Electric Kettle Market Overview, 2022-28

India electric cooker segment is expected to grow with a CAGR of 8.4% in terms of volume, & india electric kettle market is expected to grow with a CAGR of over 20%.

Featured Companies

  • 1. Bajaj Electricals Limited
  • 2. Butterfly Gandhimathi Appliances Limited
  • 3. TTK Prestige Limited
  • 4. Groupe SEB India Private Limited
  • 5. IFB Industries Limited
  • 6. Panasonic India Private Limited
  • More...

India Electric Cooker & Electric Kettle Market Overview, 2021-2026, provides insights on the market, through market size by value & volume and market share by region & sales channel. A rice cooker is an electric appliance, having a non-stick coated inner removable bowl and insulated outer container. It boils the ingredients through heating using the electric element, available in either automatic or non-automatic variants. An electric kettle is an appliance that assists in boiling water that can be used for the preparation of tea, coffee, soups, and other beverages in a matter of seconds.

In the year 2020-21, the electric cooker segment accounted for a market value of nearly INR 245 Cr., which in the forecasted period is expected to grow with an anticipated CAGR of 8.4% in terms of volume, while on the other hand, the electric kettle is expected to register a CAGR of over 20%. The inclination towards use convenience products has increased due to the busy lifestyle of women. With less time required to monitor, such appliances are becoming the first choice among females. Furthermore, the increasing prices of cooking gas have shifted the focus of the consumers from gas-based kitchen appliances to electrical kitchen appliances.

Classifying on basics of category, the electric cooker market can be divided into three segments- Up to 3L, 3L to 5.99L, and 6L and more. While the 3L to 5.99L category leads the market with more than half of the market share, the 6L capacity category is to grow with an anticipated CAGR of more than 12%. In terms of regional market share, the western region leads the market in the case of electric kettle with a market share of nearly 37% of the market in 2020-21. While most of the southern cuisines have rice as an inevitable part, the region dominated the electric rice cooker market with a share of over 40% of the market share.

Electric rice cooker provided uniform cooking, while with the gas stove there may be an overcooked rice layer at the bottom due to the uneven heat distribution. Due to this, the consumers are shifting from gas-based rice cookers to electric rice cookers, which are anticipated to drive the electric rice cookers market in the near future. Based on the distribution of sales channels, the offline sales market is highly preferred, accounting for more than 70% in the current financial years.

Key Players mentioned in the report are Bajaj Electricals Limited, Butterfly Gandhimathi Appliances Limited, IFB Industries Limited, Maharaja Whiteline (Groupe SEB India Pvt. Ltd.), Panasonic India Private Limited, Philips India Limited, Pigeon / Stovekraft, Preethi Kitchen Appliances Private Limited, Sunflame Enterprises Private Limited, TTK Prestige Limited, Whirlpool Of India Limited, Wonderchef Home Appliances Pvt. Limited

The report gives an in-depth understanding of electric cooker and electric kettle market in India:
- India Electric Kitchen Appliance Market Outlook
- India Electric Kettle Market Size by Value & Forecast
- India Electric Kettle Market Size by Volume & Forecast
- India Electric Cooker Market Size by Value & Forecast
- India Electric Cooker Market Size by Volume & Forecast
- India Electric Kettle Market Share by Sales Channel & Region
- India Electric Cooker Market Share by category, Sales Channel, Region & company
- Product, Price and Variant Analysis of Electric Cooker & Electric Kettle
- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Arun Kalwani

Arun Kalwani

Research Analyst

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Arun Kalwani

Companies Mentioned

  • Bajaj Electricals Limited
  • Butterfly Gandhimathi Appliances Limited
  • TTK Prestige Limited
  • Groupe SEB India Private Limited
  • IFB Industries Limited
  • Panasonic India Private Limited
  • Philips India Limited
  • Preethi Kitchen Appliances Private Limited
  • Whirlpool of India Limited
  • Stove Kraft Private Limited
  • Sunflame Enterprises Private Limited
  • Wonderchef Home Appliances Private Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Electric Kitchen Appliances Market Outlook
  • 4.1. Market Size
  • 4.1.1. By Value
  • 4.1.2. By Volume
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Product Type (Value & Volume)
  • 4.2.3. By Sales Channel
  • 4.2.4. By Region
  • 5. India Electric Cooker Market Outlook
  • 5.1. Market Size
  • 5.1.1. By Value
  • 5.1.2. By Volume
  • 5.2. Market Share
  • 5.2.1. By Company
  • 5.2.2. By Category
  • 5.2.3. By Region
  • 5.2.4. By Sales Channel
  • 5.3. Product, Price & Variant Analysis
  • 6. India Electric Kettle Outlook
  • 6.1. Market Size
  • 6.1.1. By Value
  • 6.1.2. By Volume
  • 6.2. Market Share
  • 6.2.1. By Region
  • 6.2.2. By Sales Channel
  • 6.3. Product, Price & Variant Analysis
  • 7. PEST Analysis
  • 8. Trade Dynamics
  • 8.1. Import
  • 8.2. Export
  • 9. Market Dynamics
  • 9.1. Drivers
  • 9.2. Challenges
  • 10. Market Trends & Developments
  • 11. Competitive Landscape
  • 11.1. Porters Five Forces Analysis
  • 11.2. Company Profile
  • 11.2.1. Bajaj Electricals Limited
  • 11.2.2. Butterfly Gandhimathi Appliances Limited
  • 11.2.3. IFB Industries Limited
  • 11.2.4. Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
  • 11.2.5. Panasonic India Private limited
  • 11.2.6. Philips India Limited
  • 11.2.7. Pigeon / Stovekraft
  • 11.2.8. Preethi Kitchen Appliances Private Limited
  • 11.2.9. Sunflame Enterprises Private Limited
  • 11.2.10. TTK Prestige Limited
  • 11.2.11. Whirlpool Of India Limited
  • 11.2.12. Wonderchef Home Appliances Pvt. Limited
  • 12. Strategic Recommendations
  • 13. Disclaimer

List of Tables


Table 1: India Tier-Wise Classification Of Cities
Table 2: India Region-Wise Classification Of Cities
Table 3: India Electric Kitchen Appliances Market Share - By Companies By Value In 2021-22
Table 4: India Electric Kitchen Appliances Market Share - By Product Type By Value In 2016-17, 2021-22 & 2027-28F
Table 5: India Electric Kitchen Appliances Market Share - By Product Type By Volume In 2016-17, 2021-22 & 2027-28F
Table 6: India Electric Kitchen Appliances Market Share - By Region By Volume In 2016-17, 2021-22 & 2027-28F
Table 7: India Electric Cooker Market Share - By Region By Volume In 2016-17, 2021-22 & 2027-28F
Table 8: Pricing Analysis Of Electric Cooker Brands Available In India
Table 9: India Electric Kettle Market Share - By Region By Volume In 2016-17, 2021-22 & 2027-28F
Table 10: Pricing Analysis Of Electric Kettle Brands Available In India
Table 11: India Economic Profile – 2016-17 to 2021-22
Table 12: Product Portfolio Of Bajaj Electricals Limited
Table 13: Key Facts Of Bajaj Electricals Limited
Table 14: Product Portfolio Of Butterfly Gandhimathi Appliances Limited
Table 15: Key Facts Of Butterfly Gandhimathi Appliances Limited
Table 16: Product Portfolio Of IFB Industries Limited
Table 17: Key Facts Of IFB Industries Limited
Table 18: Product Portfolio Of Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
Table 19: Key Facts Of Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
Table 20: Product Portfolio Of Panasonic India Private limited
Table 21: Key Facts Of Panasonic India Private limited
Table 22: Product Portfolio Of Philips India Limited
Table 23: Key Facts Of Philips India Limited
Table 24: Product Portfolio Of Pigeon / Stovekraft
Table 25: Key Facts Of Pigeon / Stovekraft
Table 26: Product Portfolio OfPreethi Kitchen Appliances Private Limited
Table 27: Key Facts OfPreethi Kitchen Appliances Private Limited
Table 28: Product Portfolio OfSunflame Enterprises Private Limited
Table 29: Key Facts OfSunflame Enterprises Private Limited
Table 30: Product Portfolio Of TTK Prestige Limited
Table 31: Key Facts Of TTK Prestige Limited
Table 32: Product Portfolio Of Whirlpool Of India Limited
Table 33: Key Facts Of Whirlpool Of India Limited
Table 34: Product Portfolio OfWonderchef Home Appliances Pvt. Limited
Table 35: Key Facts OfWonderchef Home Appliances Pvt. Limited

List of Figures


Figure 1: India Population 2016-17 to 2021-22 (In Crore)
Figure 2: India Population Age Structure (EST. 2016-17)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Electric Kitchen Appliances Market Size - By Value 2016-17 To 2027-28F (INR Crore)
Figure 5: India Electric Kitchen Appliances Market Size - By Volume 2016-17 To 2027-28F (In Million Units)
Figure 6: India Electric Kitchen Appliances Market Share - By Sales Channel By Volume In 2020-21 & 2027-28F
Figure 7: India Electric Cooker Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 8: India Electric Cooker Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 9: India Electric Cooker Market Share - By Company By Volume In 2021-22
Figure 10: India Electric Cooker Market Share - By Category By Volume In 2020-21 & 2027-28F
Figure 11: India Electric Cooker Market Share By Sales Channel - By Volume In 2020-21 & 2027-28F
Figure 12: India Electric Kettle Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 13: India Electric Kettle Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 14: India Electric Kettle Market Share By Sales Channel - By Volume In 2021-22 & 2027-28F

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India Electric Cooker Electric Kettle Market Overview, 2022-28

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