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India Electric Cooker Electric Kettle Market Overview, 2022-28

India Electric Cooker Electric Kettle Market Overview, 2022-28

Bonafide Research 20-10-2022 98 Pages Figures : 14 Tables : 35
Region : Asia-Pacific Category : Consumer Goods & Services Appliances & Equipment

1. Bajaj Electricals Limited

2. Butterfly Gandhimathi Appliances Limited

3. TTK Prestige Limited

4. Groupe SEB India Private Limited

5. IFB Industries Limited

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India Electric Cooker & Electric Kettle Market Overview, 2021-2026, provides insights on the market, through market size by value & volume and market share by region & sales channel. A rice cooker is an electric appliance, having a non-stick coated inner removable bowl and insulated outer container. It boils the ingredients through heating using the electric element, available in either automatic or non-automatic variants. An electric kettle is an appliance that assists in boiling water that can be used for the preparation of tea, coffee, soups, and other beverages in a matter of seconds.

In the year 2020-21, the electric cooker segment accounted for a market value of nearly INR 245 Cr., which in the forecasted period is expected to grow with an anticipated CAGR of 8.4% in terms of volume, while on the other hand, the electric kettle is expected to register a CAGR of over 20%. The inclination towards use convenience products has increased due to the busy lifestyle of women. With less time required to monitor, such appliances are becoming the first choice among females. Furthermore, the increasing prices of cooking gas have shifted the focus of the consumers from gas-based kitchen appliances to electrical kitchen appliances.

Classifying on basics of category, the electric cooker market can be divided into three segments- Up to 3L, 3L to 5.99L, and 6L and more. While the 3L to 5.99L category leads the market with more than half of the market share, the 6L capacity category is to grow with an anticipated CAGR of more than 12%. In terms of regional market share, the western region leads the market in the case of electric kettle with a market share of nearly 37% of the market in 2020-21. While most of the southern cuisines have rice as an inevitable part, the region dominated the electric rice cooker market with a share of over 40% of the market share.

Electric rice cooker provided uniform cooking, while with the gas stove there may be an overcooked rice layer at the bottom due to the uneven heat distribution. Due to this, the consumers are shifting from gas-based rice cookers to electric rice cookers, which are anticipated to drive the electric rice cookers market in the near future. Based on the distribution of sales channels, the offline sales market is highly preferred, accounting for more than 70% in the current financial years.

Key Players mentioned in the report are Bajaj Electricals Limited, Butterfly Gandhimathi Appliances Limited, IFB Industries Limited, Maharaja Whiteline (Groupe SEB India Pvt. Ltd.), Panasonic India Private Limited, Philips India Limited, Pigeon / Stovekraft, Preethi Kitchen Appliances Private Limited, Sunflame Enterprises Private Limited, TTK Prestige Limited, Whirlpool Of India Limited, Wonderchef Home Appliances Pvt. Limited

The report gives an in-depth understanding of electric cooker and electric kettle market in India:
- India Electric Kitchen Appliance Market Outlook
- India Electric Kettle Market Size by Value & Forecast
- India Electric Kettle Market Size by Volume & Forecast
- India Electric Cooker Market Size by Value & Forecast
- India Electric Cooker Market Size by Volume & Forecast
- India Electric Kettle Market Share by Sales Channel & Region
- India Electric Cooker Market Share by category, Sales Channel, Region & company
- Product, Price and Variant Analysis of Electric Cooker & Electric Kettle
- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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