Europe Television Market Outlook, 2028

European countries have a strong tradition of public service broadcasting, where national broadcasters funded by license fees or government subsidies provide a wide range of programming to inform, educate, and entertain the public. Public broadcasters like BBC (United Kingdom), ARD and ZDF (Germany), France Televisions (France), RAI (Italy), and RTÉ (Ireland) are renowned for their high-quality news, documentaries, dramas, and cultural programming. Furthermore, Sports play a significant role in European television culture. Football (soccer) is the most popular sport, and major tournaments like the UEFA Champions League and FIFA World Cup attract large viewership. Many European countries have dedicated sports channels and comprehensive coverage of various sports, including rugby, cricket, tennis, and Formula 1. Moreover, Europe has seen a significant rise in streaming platforms and on-demand services. Platforms such as Netflix, Amazon Prime Video, and Disney+ are popular, offering a wide range of international and local content. Collaborative co-productions involving multiple European countries have allowed for the pooling of resources, talent, and creative ideas, resulting in high-quality series that resonate with audiences globally. The success of European dramas like "Borgen," "Money Heist," and "Dark" has attracted a wider international audience and generated interest in European content. According to the research report, “Europe Television Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 4.15 Billion from 2023 to 2028. Traditional broadcasters are exploring hybrid models that combine linear TV with on-demand and digital services. Many broadcasters are launching their own streaming platforms or partnering with existing OTT providers to offer a hybrid viewing experience. This approach allows broadcasters to cater to the changing viewing habits of audiences while maintaining their presence in both traditional and digital spaces. Furthermore, live events, such as sports, awards shows, and reality TV competitions, continue to attract large viewership and engagement in Europe. Viewers actively participate in real-time discussions on social media, enhancing the sense of community and sharing experiences. Broadcasters are integrating interactive features, live voting, and social media interactions to enhance viewer engagement during live events. Furthermore, European broadcasters and content creators are exploring the potential of virtual reality and augmented reality technologies. VR and AR offer immersive experiences that go beyond traditional viewing, allowing viewers to engage with content in new and interactive ways. From VR documentaries to AR-enhanced sports broadcasts, these technologies are being utilised to enhance storytelling and viewer engagement.

Full-HD televisions played a significant role in the transition from standard-definition to high-definition viewing in Europe. They provided a substantial upgrade in picture quality, allowing viewers to enjoy sharper and more detailed images compared to traditional standard-definition TVs. Furthermore, Full HD resolution is the standard for broadcasting and streaming high-definition content in Europe. Many TV channels, streaming platforms, and Blu-ray discs are optimised for Full HD playback, ensuring that viewers can enjoy their favourite shows, movies, and other content in high definition. Moreover, Full HD televisions are well-suited for a variety of room sizes. They offer a good balance between screen size and pixel density, providing an immersive viewing experience without compromising on image quality. Whether in bedrooms, living rooms, or smaller home theatres, Full HD TVs can deliver impressive visuals. In addition, 4K UHD TVs have gained significant popularity in Europe over the past few years. They offer four times the resolution of Full HD, providing an incredibly sharp and detailed viewing experience. Furthermore, 4K UHD TVs are particularly popular among gamers in Europe. Many gaming consoles, such as the PlayStation 5 and Xbox Series X, support 4K gaming. The higher resolution allows for more detailed graphics, while features like high refresh rates and low input lag enhance the gaming experience. The world's oldest television station, Fernsehsender Paul Nipkow, began broadcasting experimental television programmes in Berlin, Germany, in 1935. It was the first regular television service to transmit images using the Nipkow disc, an early mechanical scanning device. Furthermore, Germany is known for popular TV formats that have been adapted and localised in other countries. One of the best-known examples is "Wetten, dass..?" (Wanna Bet?), a long-running entertainment show where contestants make unusual bets. It gained significant popularity in Germany and was later adapted in several other countries. Moreover, German television has had a significant cultural impact, especially in the field of comedy. Shows like "Loriot" and "Die Sendung mit der Maus" (The Programme with the Mouse) have become cultural touchstones, beloved by generations of viewers. These shows have shaped German comedy and influenced comedic storytelling in the country. In addition, public service broadcasting has been a significant part of the UK television landscape. The BBC, funded by a licence fee paid by viewers, operates several channels and provides a wide range of programming, including news, drama, documentaries, and entertainment. The BBC's commitment to public service and high-quality content has shaped the television industry in the UK. Major Companies present in the market: Samsung Electronics Co., Ltd, LG Corporation, TCL Technology Group Corporation, Sony Corporation, Panasonic Corporation, Hisense Group, Skyworth Group Co., Ltd., Vizio Inc., Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Apple Inc., Sceptre Inc, Sharp Corporation, Micromax Informatics, JVCKenwood Corporation, OnePlus Technology (Shenzhen) Co., Ltd, Westinghouse Electric Corporation, Mirc Electronics Ltd.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Countries covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia Aspects covered in this report • Europe Television market with its value and forecast along with its segments • Country-wise Television market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV By Screen Size • Below 32 inches • 32-45 inches • 46-55 inches • 56-65 inches • 65+ inches By Distribution Channel • Multibranded Stores • Supermarket • Brand Stores & Others • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.