Global Baby Massage (Body & Hair) Oil Market Outlook, 2026

Global Baby Massage Oil Market is likely to cross USD 8506.10 Million by 2026. Asia Pacific baby massage & the hair oil market is the biggest market globally.

Featured Companies

  • 1. The Himalaya Drug Company
  • 2. Aura Cacia
  • 3. Bath & Body Works
  • 4. Bon Vital
  • 5. Kneipp
  • 6. Nature's Alchemy
  • 7. Soothing Touch
  • 8. The Body Shop
  • More...

The baby massage and hair oil market is geographically a highly concentrated market. The practice of using oil to massage babies has long been influenced by cultural and societal practices. In the research report published by Bonafide Research titled- Global Baby Massage (Body and Hair) Oil Market Outlook, 2026, research has been conducted to outline and deep dive into the regional markets and their dynamics in the global baby massage and hair oil market. To assess the market better, the market has been appropriately segmented based on product category, prominent sales channels delivering revenue, and region.

On the basis of product type, the market is broadly categorized as a baby massage oil and baby hair oil. The global segmentation has also been done based on oil types which are- olive oil, almond oil, coconut oil, argan oil, mustard oil, and others. The major sales channels that have been analyzed are- supermarket/hypermarket, pharmacy/drug store, convenience store, and online channels. Geographical regions considered for the purpose of study are- North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

North America is one of the most developed baby product markets in the world but doesn’t account to be a major market for the baby massage and hair oil market. The use of massage and hair oil is a major practice in the West and is still new to the parents in the Eastern part of the world. Historically the market grew at a CAGR of 6.86% in North America from 2015 to 2020. The sign of North American parents adopting the use of massage and hair oil is less than optimal because of a lack of knowledge regarding the health benefits of the usage of oils. Europe’s baby massage and hair oil market trends are similar to that of North America with less penetration rate. As regular use of oils to massage a baby’s body and hair is not popular in Europe, the share of Europe’s baby massage and hair oil market in the global pie is considerably lower as compared to its share in other baby products categories. By the end of the forecasted period, the market is likely to cross USD 8506.10 Million.

Asia Pacific baby massage and the hair oil market is the biggest regional market globally. Asia Pacific market for baby products enjoys not just suitable demographic trends but also is a hub of some of the fastest-growing economies in the world. Apart from this, the use of oils for baby massage is a deep-rooted tradition in Asian countries. It has been further forecasted that seeing the increasing population in emerging Asia, the market will be growing at a CAGR of 7.66% from 2021 to 2026. In the Latin American region, not only is the spending ability of consumers in the region acts as a restraint for the penetration of the baby product market but infant body and head massage is also less popular in the Latin America region. The Middle East and Africa is the smallest regional market for baby hair and massage oil market in the world.

While analyzing the popular sales channels for baby care products in North America, Supermarkets/hypermarkets take the dominant share. Sales of baby hair and massage oil from supermarkets/hypermarkets at a CAGR of 6.14%. It has further been forecasted that the online stores will continue to have a strong growth momentum by growing to an estimated sales value of USD 27.49 Million. When the sales channels for Europe’s baby massage and the hair oil market are analyzed, the share patterns are consistent with the baby products market in general where supermarkets/ hypermarkets play a crucial role in driving the sales for the category. The Asian market for baby massage and hair oil has slightly different share patterns as compared to that of the North American and European markets. The Asian Pacific Market has a more prominent share of convenience stores.

CONSIDERED IN THE REPORT
 • Geography: Global
 • Base year: 2020
 • Historical year: 2015
 • Forecasted year: 2026
 
 REGIONS COVERED:
 • North America
 • Europe
 • Asia Pacific
 • Latin America
 • Middle East & Africa
 
 ASPECTS COVERED IN THE REPORT
 • Market Size by Value for the period (2015-2026F)
 • Market Share by Type (Hair & Body)
 • Market Share by Sales Channel (Supermarket & Hypermarket, Specialty Store, & Online)
 • Market Share by Region
 • Market Share by Country
 • Market Share by Company
 
 This report would help you answer the following questions:
 1. What is the market size and forecast of the Global Baby Massage Oil Market?
 2. What are the inhibiting factors and impact of COVID-19 shaping the Global Baby Massage Oil Market during the forecast period?
 3. Which region outstands in the Global Baby Massage Oil Market?
 4. Which are the segments to invest in over the forecast period in the Global Baby Massage Oil Market?
 5. What is the competitive strategic window for opportunities in the Global Baby Massage Oil Market?
 6. What are the technology trends and regulatory frameworks in the Global Baby Massage Oil Market?
 7. What are the major companies in the Global Baby Massage Oil Market?

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Companies Mentioned

  • The Himalaya Drug Company
  • Aura Cacia
  • Bath & Body Works
  • Bon Vital
  • Kneipp
  • Nature's Alchemy
  • Soothing Touch
  • The Body Shop

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definitions
  • 4. Global Baby Massage & Hair Oil Market Market Outlook
  • 4.1. Market Size by Value
  • 4.2. Market Share
  • 4.2.1. By Sales Channel
  • 4.2.2. By Region
  • 4.2.3. By Country
  • 4.2.4. By Oil Type
  • 4.2.5. By Company
  • 4.3. Global Baby Massage Oil Market Overview
  • 4.4. Global Baby Hair Oil Market Overview
  • 5. North America Baby Massage & Hair Oil Market Outlook
  • 5.1. Market Size by Value
  • 5.2. Market Share
  • 5.2.1. By Sales Channel
  • 5.2.2. By Product
  • 5.2.3. By Country
  • 5.3. US Baby Massage & Hair Oil Market Market
  • 5.4. Canada Baby Massage & Hair Oil Market
  • 5.5. Mexico Baby Massage & Hair Oil Market
  • 6. Europe Baby Massage & Hair Oil Market Outlook
  • 6.1. Market Size by Value
  • 6.2. Market Share
  • 6.2.1. By Sales Channel
  • 6.2.2. By Country
  • 6.2.3. By Product
  • 6.3. UK Baby Massage & Hair Oil Market
  • 6.4. Germany Baby Massage & Hair Oil Market
  • 6.5. France Baby Massage & Hair Oil Market
  • 6.6. Spain Baby Massage & Hair Oil Market
  • 6.7. Italy Baby Massage & Hair Oil Market
  • 6.8. Russia Baby Massage & Hair Oil Market
  • 7. Asia Pacific Baby Massage & Hair Oil Market Outlook
  • 7.1. Market Size by Value
  • 7.2. Market Share
  • 7.2.1. By Sales Channel
  • 7.2.2. By Product
  • 7.2.3. By Country
  • 7.3. China Baby Massage & Hair Oil Market
  • 7.4. Japan Baby Massage & Hair Oil Market
  • 7.5. India Baby Massage & Hair Oil Market
  • 7.6. Australia Baby Massage & Hair Oil Market
  • 7.7. South Korea Baby Massage & Hair Oil Market
  • 7.8. Vietnam Baby Massage & Hair Oil Market
  • 7.9. Indonesia Baby Massage & Hair Oil Market
  • 7.10. Philippines Baby Massage & Hair Oil Market
  • 8. Latin America Baby Massage & Hair Oil Market Outlook
  • 8.1. Market Size by Value
  • 8.2. Market Share
  • 8.2.1. By Sales Channel
  • 8.2.2. By Product
  • 8.2.3. By Country
  • 8.3. Brazil Baby Massage & Hair Oil Market
  • 8.4. Argentina Baby Massage & Hair Oil Market
  • 8.5. Columbia Baby Massage & Hair Oil Market
  • 9. Middle East & Africa Baby Massage & Hair Oil Market Outlook
  • 9.1. Market Size by Value
  • 9.2. Market Share
  • 9.2.1. By Sales Channel
  • 9.2.2. By Product
  • 9.2.3. By Country
  • 9.3. UAE Baby Massage & Hair Oil Market
  • 9.4. Saudi Arabia Baby Massage & Hair Oil Market
  • 9.5. South Africa Baby Massage & Hair Oil Market
  • 10. Market Dynamics
  • 10.1. Key Drivers
  • 10.2. Key Challenges
  • 11. Market Trends and Developments
  • 12. Company Profiles
  • 12.1. Aura Cacia
  • 12.2. Bath & Body Works
  • 12.3. Bon Vital
  • 12.4. Kneipp
  • 12.5. Nature's Alchemy
  • 12.6. Soothing Touch
  • 12.7. The Body Shop
  • 12.8. The Himalaya Drug Company
  • 13. Strategic Recommendations
  • 14. Related Reports
  • 15. Disclaimer

List of Tables
Table 1: Global Baby Massage & Hair Oil Market Share by Region (2015, 2020 & 2026F)
Table 2: Global Baby Massage & Hair Oil Market Share by Country (2015, 2020 & 2026F)
Table 3: Global Baby Massage & Hair Oil Market Value by Type
Table 4: Global Baby Massage & Hair Oil Market Share by Company (2020)
Table 5: Global Baby Massage Oil Market Share by Region (2015, 2020 & 2026F)
Table 6: Global Baby Massage Oil Market Value by Product (2015, 2020 & 2026F)
Table 7: Global Baby Hair Oil Market Share by Region (2015, 2020 & 2026F)
Table 8: Global Baby Hair Oil Market Value by Product (2015, 2020 & 2026F)
Table 9: North America Baby Massage & Hair Oil Market Market Share by Country (2015, 2020 & 2026F)
Table 10: USA Baby Population 2015 – 2030F
Table 11: USA Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 12: USA Baby Massage & Hair Oil Market Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 13: Canada Baby Population 2015 – 2030F
Table 14: Canada Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 15: Canada Baby Massage & Hair Oil Market Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 16: Mexico Baby Population 2015 – 2030F
Table 17: Mexico Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 18: Mexico Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 19: Europe Baby Massage & Hair Oil Market Market Share by Country (2015, 2020 & 2026F)
Table 20: UK Baby Population 2015 – 2030F
Table 21: UK Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 22: UK Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 23: Germany Baby Population 2015 – 2030F
Table 24: Germany Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 25: Germany Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 26: France Baby Population 2015 – 2030F
Table 27: France Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 28: France Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 29: Spain Baby Population 2015 – 2030F
Table 30: Spain Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 31: Spain Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 32: Italy Baby Population 2015 – 2030F
Table 33: Italy Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 34: Italy Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 35: Russia Baby Population 2015 – 2030F
Table 36: Russia Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 37: Russia Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 38: Asia Pacific Baby Massage & Hair Oil Market Market Share by Country (2015, 2020 & 2026F)
Table 39: China Baby Population 2015 – 2030F
Table 40: China Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 41: China Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 42: Japan Baby Population 2015 – 2030F
Table 43: Japan Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 44: Japan Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 45: India Baby Population 2015 – 2030F
Table 46: India Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 47: India Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 48: Australia Baby Population 2015 – 2030F
Table 49: Australia Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 50: Australia Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 51: South Korea Baby Population 2015 – 2030F
Table 52: South Korea Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 53: South Korea Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 54: Vietnam Baby Population 2015 – 2030F
Table 55: Vietnam Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 56: Vietnam Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 57: Indonesia Baby Population 2015 – 2030F
Table 58: Indonesia Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 59: Indonesia Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 60: Philippines Baby Population 2015 – 2030F
Table 61: Philippines Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 62: Philippines Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 63: Latin America Baby Massage & Hair Oil Market Market Share by Country (2015, 2020 & 2026F)
Table 64: Brazil Baby Population 2015 – 2030F
Table 65: Brazil Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 66: Brazil Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 67: Argentina Baby Population 2015 – 2030F
Table 68: Argentina Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 69: Argentina Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 70: Columbia Baby Population 2015 – 2030F
Table 71: Columbia Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 72: Columbia Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 73: Middle East & Africa Baby Massage & Hair Oil Market Market Share by Country (2015, 2020 & 2026F)
Table 74: Columbia Baby Population 2015 – 2030F
Table 75: Columbia Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 76: Columbia Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 77: Columbia Baby Population 2015 – 2030F
Table 78: Columbia Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 79: Columbia Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 80: Columbia Baby Population 2015 – 2030F
Table 81: Columbia Baby Massage & Hair Oil Market Market Size By Value 2015 - 2020 (In USD Million)
Table 82: Columbia Baby Massage & Hair Oil Market Size Forecast By Value 2021- 2026F (In USD Million)
Table 83: Key Facts of Aura Cacia
Table 84: Key Facts of Bath & Body Works
Table 85: Key Facts of Bon Vital
Table 86: Key Facts of Kneipp
Table 87: Key Facts of Nature's Alchemy
Table 88: Key Facts of Soothing Touch
Table 89: Key Facts of The Body Shop
Table 90: Key Facts of The Himalaya Drug Company

List of Figures
Figure 1: Global Baby Massage & Hair Oil Market Size – By Value 2015 to 2026F (In USD Million)
Figure 2: North America Baby Massage & Hair Oil Market Share By Sales Channel (2015, 2020 & 2026F)
Figure 3: North America Baby Massage & Hair Oil Market Size – By Value 2015 to 2026F (In USD Million)
Figure 4: North America Baby Massage & Hair Oil Market Share By Sales Channel (2015, 2020 & 2026F)
Figure 5: North America Baby Massage & Hair Oil Market Market Share By Product (2015, 2020 & 2026F)
Figure 6: Europe Baby Massage & Hair Oil Market Size – By Value 2015 to 2026F (In USD Million)
Figure 7: Europe Baby Massage & Hair Oil Market Share By Sales Channel (2015, 2020 & 2026F)
Figure 8: Europe Baby Massage & Hair Oil Market Market Share By Product (2015, 2020 & 2026F)
Figure 9: Asia Pacific Baby Massage & Hair Oil Market Size – By Value 2015 to 2026F (In USD Million)
Figure 10: Asia Pacific Baby Massage & Hair Oil Market Share By Sales Channel (2015, 2020 & 2026F)
Figure 11: Asia Pacific Baby Massage & Hair Oil Market Market Share By Product (2015, 2020 & 2026F)
Figure 12: Latin America Baby Massage & Hair Oil Market Size – By Value 2015 to 2026F (In USD Million)
Figure 13: Latin America Baby Massage & Hair Oil Market Share By Sales Channel (2015, 2020 & 2026F)
Figure 14: Latin America Baby Massage & Hair Oil Market Market Share By Product (2015, 2020 & 2026F)
Figure 15: Middle East and Africa Baby Massage & Hair Oil Market Size – By Value 2015 to 2026F (In USD Million)
Figure 16: Middle East & Africa Baby Massage & Hair Oil Market Share By Sales Channel (2015, 2020 & 2026F)
Figure 17: Middle East and Africa Baby Massage & Hair Oil Market Market Share By Product (2015, 2020 & 2026F)

Market Research FAQs

By the end of the forecasted period, the market is likely to cross USD 8506.10 Million.

Historically the market grew at a CAGR of 6.86% in North America from 2015 to 2020

Sales of baby hair and massage oil from supermarkets/hypermarkets at a CAGR of 6.14%.
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Global Baby Massage (Body & Hair) Oil Market Outlook, 2026

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