Global Baby Massage (Body & Hair) Oil Market Outlook, 2026

Global Baby Massage (Body & Hair) Oil Market Outlook, 2026

Bonafide Research 28-08-2021 93 Pages Figures : 17 Tables : 90
Region : Global Category : Consumer Goods & Services Baby Products

1. The Himalaya Drug Company

2. Aura Cacia

3. Bath & Body Works

4. Bon Vital

5. Kneipp


The baby massage and hair oil market is geographically a highly concentrated market. The practice of using oil to massage babies has long been influenced by cultural and societal practices. In the research report published by Bonafide Research titled- Global Baby Massage (Body and Hair) Oil Market Outlook, 2026, research has been conducted to outline and deep dive into the regional markets and their dynamics in the global baby massage and hair oil market. To assess the market better, the market has been appropriately segmented based on product category, prominent sales channels delivering revenue, and region.

On the basis of product type, the market is broadly categorized as a baby massage oil and baby hair oil. The global segmentation has also been done based on oil types which are- olive oil, almond oil, coconut oil, argan oil, mustard oil, and others. The major sales channels that have been analyzed are- supermarket/hypermarket, pharmacy/drug store, convenience store, and online channels. Geographical regions considered for the purpose of study are- North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

North America is one of the most developed baby product markets in the world but doesn’t account to be a major market for the baby massage and hair oil market. The use of massage and hair oil is a major practice in the West and is still new to the parents in the Eastern part of the world. Historically the market grew at a CAGR of 6.86% in North America from 2015 to 2020. The sign of North American parents adopting the use of massage and hair oil is less than optimal because of a lack of knowledge regarding the health benefits of the usage of oils. Europe’s baby massage and hair oil market trends are similar to that of North America with less penetration rate. As regular use of oils to massage a baby’s body and hair is not popular in Europe, the share of Europe’s baby massage and hair oil market in the global pie is considerably lower as compared to its share in other baby products categories. By the end of the forecasted period, the market is likely to cross USD 8506.10 Million.

Asia Pacific baby massage and the hair oil market is the biggest regional market globally. Asia Pacific market for baby products enjoys not just suitable demographic trends but also is a hub of some of the fastest-growing economies in the world. Apart from this, the use of oils for baby massage is a deep-rooted tradition in Asian countries. It has been further forecasted that seeing the increasing population in emerging Asia, the market will be growing at a CAGR of 7.66% from 2021 to 2026. In the Latin American region, not only is the spending ability of consumers in the region acts as a restraint for the penetration of the baby product market but infant body and head massage is also less popular in the Latin America region. The Middle East and Africa is the smallest regional market for baby hair and massage oil market in the world.

While analyzing the popular sales channels for baby care products in North America, Supermarkets/hypermarkets take the dominant share. Sales of baby hair and massage oil from supermarkets/hypermarkets at a CAGR of 6.14%. It has further been forecasted that the online stores will continue to have a strong growth momentum by growing to an estimated sales value of USD 27.49 Million. When the sales channels for Europe’s baby massage and the hair oil market are analyzed, the share patterns are consistent with the baby products market in general where supermarkets/ hypermarkets play a crucial role in driving the sales for the category. The Asian market for baby massage and hair oil has slightly different share patterns as compared to that of the North American and European markets. The Asian Pacific Market has a more prominent share of convenience stores.

 • Geography: Global
 • Base year: 2020
 • Historical year: 2015
 • Forecasted year: 2026
 • North America
 • Europe
 • Asia Pacific
 • Latin America
 • Middle East & Africa
 • Market Size by Value for the period (2015-2026F)
 • Market Share by Type (Hair & Body)
 • Market Share by Sales Channel (Supermarket & Hypermarket, Specialty Store, & Online)
 • Market Share by Region
 • Market Share by Country
 • Market Share by Company
 This report would help you answer the following questions:
 1. What is the market size and forecast of the Global Baby Massage Oil Market?
 2. What are the inhibiting factors and impact of COVID-19 shaping the Global Baby Massage Oil Market during the forecast period?
 3. Which region outstands in the Global Baby Massage Oil Market?
 4. Which are the segments to invest in over the forecast period in the Global Baby Massage Oil Market?
 5. What is the competitive strategic window for opportunities in the Global Baby Massage Oil Market?
 6. What are the technology trends and regulatory frameworks in the Global Baby Massage Oil Market?
 7. What are the major companies in the Global Baby Massage Oil Market?

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