Increasing demand for personal care products in UAE along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative Deodorants and Deodorant products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market. Academie, Beesline, Dr.Organic, Florame, Louis Widmer, Novaclear, Uriage are some of the best-selling brands in UAE Deodorants market. According to the research report, "UAE Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.02 Billion by 2027. Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Deodorant sticks were considered one of the fastest-growing deodorant sales. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials. The population of UAE was 10.08 Million, of which 6.93 Million are male and 3.13 Million are female. Of the total population, 1.5 million are under the age of 14. The population with an age range of 25–54 is 6.55 Million. The urban population is 8.2 million and the rural population is 1.26 million. As per World Bank, The GDP of UAE USD 358.87 Billion, the inflation rate was -2.1%, and per capita income is $36,284.6 (2020). The rise in Population and per capita income are the factors for growth of Deodorant Market in UAE. Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the UAE are The Abu Dhabi Cooperative Society, Al Maya (Lal's)/Al Maya, Carrefour Express UAE, Emirates Co-op, Lulu Hypermarket, Safeer Supermarkets Hypermarkets, and Spinneys. Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across UAE. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. VPerfumes, Ajmal Perfumes, Perfume Dubai, Perfume uae, glamazle are some of the well-known websites to buy perfume online in UAE. Deodorants contain a variety of ingredients that can cause allergic reactions, including: B. Aluminum compounds, cyclomethicone, etc. are likely to act as market-limiting factors for deodorant growth in the forecast time. This factor will hinder the growth of the deodorant market. Moreover, the high price of the product is expected to slow down the market growth among budget-conscious consumers and limit the expansion of the deodorant market. This factor is expected to cast doubt on the growth rate of the deodorant market. Recent Development: • In August 2018, Epic launched a new range of body deodorants in the United Arab Emirates for both men and women, which is available in all major stores in the country as well as globally. Key players dominating the market include Unilever, Beiersdorf, The Body Shop South International Plc, Bath & Body Works Direct, Inc., SA Designer Parfums Ltd., and Church & Dwight Co., Inc., among others. Covid-19 Impact: The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies. Considered in this report • Geography: UAE • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • UAE Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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