India Household Cleaning Market Outlook, 2027-28

The household cleaning market in India is mainly split into three broad categories viz. utensil cleaners, toilet cleaners, and surface cleaners.

Featured Companies

  • 1. Dabur India Limited
  • 2. Hindustan Unilever Limited
  • 3. Jyothy Labs Limited
  • 4. Pitambari Products Private Limited
  • 5. Reckitt Benckiser (India) Private Limited
  • 6. Rohit Surfactants Private Limited
  • More...

The report titled "India Household Cleaning (Utensil, Surface, Toilet) By Type (Bar, Liquid, Powder, Paste, Floor Cleaner, Specialized Cleaner, Multi-Purpose Cleaner, In-Cistern, Rim) By Brand (Lizol, Dettol, Colin And Easy Off, Harpic, Finish, Vim, Cif, Domex, Etc.) By Company, By Demographics, By Sales Channel, Opportunities, Challenges, And Trends, Market Outlook, 2027-28" presents the thorough analysis of household cleaning market of India. Awareness about cleaning every section of the house is increasing among the consumers. The inherent need for a healthy and pleasant environment at home is letting people spend more on household cleaning products with added benefits of delightful fragrances. In every category of household cleaning, the products and variants are positioned keeping in mind the lifestyle trends and the requirement for instant, effective and ‘value-for-money’ solutions. The household cleaning industry is majorly driven by the SME segment, which is scattered and highly unorganized. Due to this reason, there is lack of strong representation of this industry at the policy-making level. The opportunities in this industry are tremendous and given the right impetus, the household cleaning products are being hugely adapted by the consumers. There has been growing competition among the big players to explore the market and facilitate the consumers with its variety of products. This report helps to understand the segmentation that Indian household cleaning market provides along with its historical and forecasted values, various ongoing market trends, top performing players and their brands.

Market Developments
The household cleaning market in India is mainly split into three broad categories viz. utensil cleaners, toilet cleaners and surface cleaners. Utensil cleaners are further split into dishwashing bar, liquid, powder and pastes. Utensil cleaner poses the prominent position in the household cleaning market with the presence of vastly adapted products like bar as it attracts the consumers with its price flexibility. Mode of sales plays huge role in letting the market grow as the utensil cleaning products are vastly available at low price and its presence in the local stores. Toilet cleaners consist of liquid cleaners, in-cisterns & rim blocks. From the overall market, toilet cleaner products have shown the fastest adaption and clocking the revenue of over 2300 Crore in the year 2021-22. This market has been vastly supported by the rapid growth of liquid toilet cleaners. Lastly the surface cleaners are split into floor cleaner, specialized and multipurpose cleaners. The specialized cleaners are further segmented based on their application areas such as glass cleaners, kitchen cleaners etc. The market have seen lot many innovations in last couple of years some of them are disinfectant wipes, disinfectant aerosol sprays, toilet bowl cleaning tablet, toilet discs, toilet strips etc.

Major companies and its brands
• Reckitt Benckiser (India) Ltd. - Lizol, Dettol, Colin and Easy Off, Harpic, Finish
• Hindustan Unilever Limited - Vim, Cif, Domex
• Dabur India Limited - Odopic, Dazzl, Sani Fresh
• SC Johnson Products Pvt. Ltd - Mr Muscle, Pledge
• Jyothy Laboratories Limited - Pril, Exo
• Rohit Surfactants Private Limited - Xpert
• Future Consumer Enterprise Ltd. - Clean Mate
• Pitambari Products Pvt. Ltd - Pitambari, Sanit All
• The Clorox Company (Clorox) - Clorox, Pine-Sol, Tilex
• Safechem Industries Private Limited - Skrubble, Sparkle
• Wipro Consumer Care and Lighting (WCCLG) Ltd- Giffy

Considered in this report
• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28

Aspects covered in the report
• Global household cleaning market
• India household cleaning market (utensil, toilet, surface), with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Information regarding the raw material used in cleaners
• Market penetration, policies and future development of each segment
• Trade analysis
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top performing companies
• Market recommendations

Segments covered in the report

Utensil cleaners
• Bar utensil cleaner
• Liquid utensil cleaner
• Powder utensil cleaner
• Paste utensil cleaner

Toilet cleaners
• In-Cistern toilet cleaner
• Rim toilet cleaner

Surface cleaner
• Floor surface cleaner
• Specialized surface cleaner
• Multi-Purpose surface cleaner

Approach of the report
The information contained in the report is obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to household cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Arun Kalwani

Arun Kalwani

Research Analyst

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Arun Kalwani

Companies Mentioned

  • Dabur India Limited
  • Hindustan Unilever Limited
  • Jyothy Labs Limited
  • Pitambari Products Private Limited
  • Reckitt Benckiser (India) Private Limited
  • Rohit Surfactants Private Limited
  • SC Johnson Products Private Limited
  • The clorox company india Private Limited
  • Wipro Consumer Care & Lighting Limited
  • Future Consumer Enterprises Limited
  • Shantilal detergents Private Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Household Cleaning Market Outlook
  • 4.1. Market Size
  • 4.1.1. By Value
  • 4.1.2. By Volume
  • 4.2. Market Share
  • 4.2.1. By Region
  • 4.2.2. By Demographics
  • 4.2.3. By Sales Channel
  • 4.2.4. By Category
  • 4.2.5. By Brand
  • 4.2.6. By Company
  • 4.3. Product Price & Variant Analysis
  • 5. India Utensil Cleaner Market
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Demographics
  • 5.2.2. By Sales Channel
  • 5.2.3. By Product Type
  • 5.2.4. By Brand
  • 5.2.5. By Company
  • 5.3. India Bar Utensil Cleaner Market
  • 5.3.1. Market Size By Value
  • 5.3.2. Market Share By Brand
  • 5.3.3. Market Share By Demographics
  • 5.3.4. Product Price & Variant Analysis
  • 5.4. India Liquid Utensil Cleaner Market
  • 5.4.1. Market Size By Value
  • 5.4.2. Market Share By Brand
  • 5.4.3. Market Share By Demographics
  • 5.4.4. Product Price & Variant Analysis
  • 5.5. India Powder Utensil Cleaner Market
  • 5.5.1. Market Size By Value
  • 5.5.2. Market Share By Demographics
  • 5.5.3. Product Price & Variant Analysis
  • 5.6. India Pastes Utensil Cleaner Market
  • 5.6.1. Market Size By Value
  • 5.6.2. Market Share By Demographics
  • 5.6.3. Product Price & Variant Analysis
  • 6. India Surface Cleaner Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Demographics
  • 6.2.2. By Sales Channel
  • 6.2.3. By Segment
  • 6.2.4. By Brand
  • 6.2.5. By Company
  • 6.3. India Floor Cleaner Market
  • 6.3.1. Market Size By Value
  • 6.3.2. Product Price & Variant Analysis
  • 6.4. India Multi-purpose Cleaner Market
  • 6.4.1. Market Size By Value
  • 6.4.2. Product Price & Variant Analysis
  • 6.5. India Specialized Cleaner Market
  • 6.5.1. Market Size By Value
  • 6.5.2. Product Price & Variant Analysis
  • 7. India Toilet Cleaner Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share
  • 7.2.1. By Demographics
  • 7.2.2. By Sales Channel
  • 7.2.3. By Product Type
  • 7.3. India Liquid Cleaners Market
  • 7.3.1. Market Size By Value
  • 7.3.2. Product Price & Variant Analysis
  • 7.4. India In-Cisterns & Rim Block Cleaners Market
  • 7.4.1. Market Size By Value
  • 7.4.2. Product Price & Variant Analysis
  • 7.5. India Other Cleaners Market
  • 7.5.1. Market Size By Value
  • 7.5.2. Product Price & Variant Analysis
  • 8. Raw Material
  • 9. Market Penetration
  • 10. Future Development
  • 11. Policy & Regulatory Landscape
  • 12. Trade Dynamics
  • 12.1. Import
  • 12.2. Export
  • 13. Market Dynamics
  • 13.1. Drivers
  • 13.2. Challenges
  • 14. Market Trends & Developments
  • 14.1. XXXX
  • 14.2. XXXX
  • 14.3. XXXX
  • 14.4. XXXX
  • 14.5. XXXX
  • 15. Competitive Landscape
  • 15.1. Porter`s Five Forces
  • 15.2. Company Profiles
  • 15.2.1. Reckitt Benckiser (India) Ltd.
  • 15.2.1.1. Company Snapshot
  • 15.2.1.2. Company Overview
  • 15.2.1.3. Financial Highlights
  • 15.2.1.4. Geographic Spread and Distribution network
  • 15.2.1.5. Business Segment & Performance
  • 15.2.1.6. Product Portfolio
  • 15.2.1.7. Key Executives
  • 15.2.1.8. Strategic Moves & Developments
  • 15.2.2. Hindustan Unilever Limited
  • 15.2.3. Dabur India Limited
  • 15.2.4. SC Johnson Product Pvt. Ltd.
  • 15.2.5. Jyothy Laboratories Limited
  • 15.2.6. Future Consumer Enterprise Ltd.
  • 15.2.7. Rohit Surfactants
  • 15.2.8. Pitambari Products Pvt. Ltd.
  • 15.2.9. The Clorox Company
  • 15.2.10. Shantilal Detergents Private Limited
  • 15.2.11. Wipro Consumer Care & Lighting Limited
  • 16. Strategic Recommendation’s
  • 17. Disclaimer

List of Table

Table 1: India Tier-wise Classification of Cities
Table 2: India Region-wise Classification of Cities
Table 3: India Household Cleaning Market Share & Forecast By Category (2016-17, 2021-22 & 2027-28F)
Table 4: India Household Cleaning market Share By Brand (2016-17, 2021-22 & 2027-28F)
Table 5: India Household Cleaning Market Share & Forecast By Company (2021)
Table 6: India Utensil Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 7: India Utensil Cleaning Market Share & Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 8: India Utensil Cleaning Market Size & Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 9: India Utensil Market Share & Forecast By Company (2021-22)
Table 10: India Bar Utensil Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 11: India Bar Utensil Cleaner Market Share & Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 12: India Bar Utensil Cleaner Market Share and Forecast By Demographics (2016-17, 2021-22 & 2027-28F)
Table 13: India Liquid Utensil Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 14: India Liquid Utensil Cleaner Market Share & Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 15: India Liquid Utensil Cleaner Market Share and Forecast By Demographics (2016-17, 2021-22 & 2027-28F)
Table 16: India Powder Utensil Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 17: India Powder Utensil Cleaner Market Share and Forecast By Demographics (2016-17, 2021-22 & 2027-28F)
Table 18: India Pastes Utensil Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 19: India Pastes Utensil Cleaner Market Share and Forecast By Demographics (2016-17, 2021-22 & 2027-28F)
Table 20: India Surface Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 21: India Surface Utensil Cleaner Market Share & Forecast By Segment (2016-17, 2021-22 & 2027-28F)
Table 22: India Surface Cleaning market Share & Forecast By Brand (2016-17, 2021-22 & 2027-28F)
Table 23: India Surface Market Share & Forecast By Company (2021-22)
Table 24: India Floor Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 25: India Multi-Purpose Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 26: India Specialized Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 27: India Toilet Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 28: India Room Toilet Market Share & Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 29: India Liquid Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 30: India In-Cisterns & Rim Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 31: India Other Cleaner Market Size By Value (2016-17 to 2027-28) (in INR Crore)
Table 32: HS Code for Household Cleaning Products in India 2021-22
Table 33: Import Duty Structure for HS Code XXXX in India 2021-22
Table 34: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 35: Import of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 36: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 37: Export of HS Code XXXX in India - By Country By Value &Volume Share 2021-22

List of Figures

Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Household Cleaning Market Size By Value 2016 to 2027F (in INR Crore)
Figure 5: India Household Cleaning Market Size By Volume 2016- 2027 (in Billion Liters)
Figure 6: India Household Cleaning Market Share By Value, By Region, (2016-2017, 2021-22 & 2027-28F)
Figure 7: India Household Cleaning Market Share By Value, By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 8: India Household Cleaning Market Share By Value, By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 9: India Utensil Cleaning Market Share, By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 10: India Utensil Cleaning Market Share By Value, By Sales Channel, 2016-17, 2021-22 & 2027-28F
Figure 11: India Surface Market Share By Value, By Demographics (2016-17, 2021-22 & 2027-28F)
Figure 12: India Surface Cleaner Market Share By Value, By Sales Channel (2016-17, 2021-22 & 2027-28F)
Figure 13: India Toilet Market Share By Value, By Demographics, (2016-17, 2021-22 & 2027-28F)
Figure 14: India Toilet Cleaner Market Share By Value, By Sales Channel (2016-17, 2021-22 & 2027-28F)
Figure 15: Porter's Five Forces of Household Cleaning Market

Feed Phosphate Market Research FAQs

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of household cleaners across the nation.

The rising awareness towards household cleanliness and hygiene, along with the increasing consumer preference towards natural, safer, and clean-label-based variants, is primarily driving the India household cleaners market.

Based on the sales channel, the India household cleaning market has been categorized into general retail, multi-brand retail and online. Currently, general retail account for the majority of the total market share.

India Household Cleaning Market is been categorized into Utensil Cleaners, Toilet Cleaners and Surface Cleaners. Utensil cleaner is the leading category in the market.

The top players of India Household Cleaning Market are Reckitt Benckiser (India) Private Limited, HUL, Jyothy Laboratories Limited, S.C. Johnson Products Private Limited, Dabur India Limited, Rohit Surfactants, Pitambari Products Private Limited and Others.

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India Household Cleaning Market Outlook, 2027-28

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