North America Luggage (Casual, Business, Travel) Market Outlook, 2029

The North America region witnessed considerable improvements in economic stability over the past few years, with the U.S. and Mexico depicting growth in GDP, industrial performance, trade, etc. This has also positively impacted the growth of dependent industries such as commercial air transport, travel & tourism, and hospitality, among others. North America contributes 25 percent of the world’s travel and tourism GDP, according to the World Travel & Tourism Council. These factors are expected to create higher demands for luggage across the region. Further, the economic growth in the region has led to a rise in disposable incomes of the population, thereby enabling them to spend more on luxury goods and services. Domestic travel and family vacations increased significantly in the region over the past few years, thereby providing a boost to the commercial air transport, travel & tourism, and hospitality industries. Among these types, casual bag type is leading the market with more than 50% share in 2021 owing to the rising attention towards fashion sense among the young population. Further, the market is segregated into three distribution channels including specialist retailers, factory outlets and internet sales. Among these types, specialist retailer segment is projected to acquire prominent market share whereas increasing penetration of internet across the region boost the internet sales. This segment is projected to grow with significant CAGR during the upcoming timeframe. The availability of a wide range of products, from multiple suppliers and at different price ranges, can be regarded as one of the prime factors driving the demand for travel bags via specialist retailers.

According to the research report "North America Luggage Market Overview, 2029," published by Bonafide Research, the North America luggage market was valued at more than USD 13.3 Billion in 2023. In North America, the industry is fragmented in nature, with the presence of a large number of small & medium enterprise suppliers of key products such as duffle bags, trolley bags, and backpacks. Top companies such as Samsonite are facing significant competition from these smaller players, as the latter is focusing more on developing and introducing advanced, application-specific travel bags for the consumers in the region. The share of the US market is expected to decline owing to the rapid growth of travel bags consumption in Mexico. The economic growth in Mexico and the resultant rise in disposable incomes have led to increasing incidences of domestic and international traveling among the population, thereby propelling the demand for travel bags. Further, North America luggage market luggage provides lucrative opportunities in the coming years. Economic stability and growth of the travel and tourism industry in the region gives a resilient opportunity for the luggage market. As per the obtained data of population and number of households across the countries, it is estimated that in US, there are around 3 luggage & bags in one household. As for Canada and Mexico, this count is around 2 bags. Some of the players in the North America industry include Fabri-Tech Inc., LBU, Inc., Harken Canvas, Samsonite, and The Lincoln Electric Company.

Based on the report, the type is segmented into travel luggage, causal luggage, business luggage, others.

The luggage market in North America is characterized by distinct segments, each with unique growth dynamics. Travel luggage currently leads the market due to a consistent demand from both leisure and business travelers. This segment benefits from the rising trend of international travel, particularly as restrictions ease post-pandemic. Countries like the United States and Canada are significant contributors to this demand, with consumers prioritizing durability and functionality in their luggage choices. Brands such as Samsonite and Rimowa have established strong reputations for quality, making them popular among travelers seeking reliable options. Casual luggage is experiencing rapid growth, driven by changing consumer preferences towards more versatile and stylish options for everyday use. This segment appeals particularly to younger demographics who favor lightweight and trendy designs for short trips or daily commutes. The U.S. market sees a diverse range of brands catering to this need, including options from companies like Herschel and Fjällräven, which emphasize aesthetics alongside practicality. Business luggage remains a stable segment, appealing to professionals who require functional yet sophisticated options for work-related travel. This category includes briefcases and laptop bags that prioritize organization and protection for electronic devices. Key markets here include major business hubs such as New York and Toronto, where professionals often invest in high-quality brands like Tumi and Briggs & Riley. The others category encompasses niche products such as specialized travel bags for outdoor activities or specific sports. While smaller in volume, this segment caters to enthusiasts in regions with active lifestyles, such as Colorado or British Columbia.

Based on the report, the form is segmented into traditional luggage, smart Luggage.



Traditional luggage remains at the top of the North American market primarily because it is highly used by most people and this region already has a well-established industry for travel and tourism. There are just so many tourists traveling around just for leisure or for business and so many more reasons to ensure that there would be constant demand for reliable carrying bags made of sturdy materials that could properly carry one's belongings. The ease of accessibility of the region to all types of transportation- airports, rails, highways, has further accelerated the growth of traditional luggage. Their touch and feel quality ensures that customers can inspect them properly on the aspects of quality, design, and features before making a buying decision, something that North American consumers tend to prefer much more. The benefit of having these offline stores in the region is that they allow for personalized customer service offerings at point of sales, hence many conversion rates due to good advice by sales staff. Though traditional luggage covers a significant market share, smart luggage is seeing rapid growth in North America due to the increased demand for technologically advanced products. Convenience, connectivity, and security needs of modern travelers are clearly met by providing GPS tracking, built-in scales, USB charging ports, and remote locking systems. Greater North American travel demand is likely to be driven by smart luggage with increasing technological acumen and reliance on digital solutions. Increasing adventure travel and participation in outdoor activities in the region also drive demand as smart luggage enables features that heighten the experience of travel.

Based on the report, the distribution channel is segmented into offline channel, online channel.

In North America, offline represents the lion's share of the luggage market. However, in the online segment, its growth rate is astronomical. With respect to the analysis provided, several key reasons exist for why the offline channel leads. First, offline traditional brick-and-mortar stores give a visual inspection and tests directly onto the consumer when their purchase is mostly in terms of buying luggage and other products. The companies like Samsonite and Tumi dominate this space with a wide variety of superb products to suit every consumer's need. The experience of shopping in-store, with personal service, is part of the decision-making process for the consumer. Many consumers still love the immediacy of buying luggage in person, especially when they are planning a trip. The online channel is growing rapidly; it is due to increased digitalization and changing consumer shopping habits. E-commerce platforms such as Amazon and Walmart provide the convenience of having a wider range of products that can easily be compared and reviewed by consumers. Such a shift especially appeals to younger, tech-savvy travelers who prefer ease and often seek new creative luggage options. Smart luggage, with GPS tracking and charging features, is another hot trend that would further speed up sales. Most of these are promoted through digital channels, so further growth in the online segment is also accredited to better logistics and delivery services that enable consumers to receive their purchases within a much shorter period.

Considered in this report
• Geography: North America
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• North America Elevator & Escalator Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Travel Bag
• Causal Bag
• Business Bag
• Other Bag

By Form:
• Traditional Luggage
• Smart Luggage

By Distribution Channel:
• Offline Channel
• Online Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to elevator & escalator industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.