India Household Cleaning Product Market Overview, 2028

The increased consumer awareness about the need to maintain domestic cleanliness is one of the fundamental factors driving the market positively in India. Aside from that, the rising prevalence of virus-mediated disorders that cause flu-like symptoms and a variety of other health issues bodes well for the market. Furthermore, growing product availability and the expansion of organized retail outlets, particularly in tier 2 and tier 3 cities are fueling the country's market growth. Aside from that, the Government of India is launching measures to raise awareness about the importance of maintaining household hygiene in the country's rural areas. Furthermore, customers' preferences for purchasing specialized cleaning products that may be used on glass, mirrored surfaces, stainless steel, wood, and concrete are increasing. This, along with increased demand for toxic and chemical-free cleansers made from natural substances such as citrus solvents, corn starch, oxygen bleach, baking soda, and alcohol, is fueling market expansion. Furthermore, the widespread availability of novel cleaning products such as all-purpose cleansers, in-cistern and rim-block toilet cleaners, cleaning wipes, and aerosol sprays is boosting market growth. Household cleaning solutions are now easily accessible to a broader consumer base, even in rural places, thanks to the advent of e-commerce platforms. Consumers may now compare prices and read reviews when buying online, which influences their purchasing decisions. Through various efforts, such as the Swachh Bharat Abhiyan (Clean India Mission), the Indian government has promoted cleanliness and hygiene. Such promotions urge people to use appropriate cleaning products and practice healthier cleaning habits. According to the research report "India Household Cleaning Product Market Overview, 2028," published by Bonafide Research, the India Household Cleaning Product market is expected to grow at 5.89% CAGR from 2023 to 2028. India has a sizable share of price-conscious shoppers looking for good value for money. This price sensitivity frequently motivates manufacturers to provide inexpensive yet effective cleaning solutions. India's weather conditions vary by area, influencing household cleaning requirements. For example, monsoon seasons may raise demand for mold and mildew-fighting goods, while summers may increase demand for cooling and refreshing cleaning solutions. India has a long history of employing herbal and natural treatments for a variety of purposes, including cleaning. Some firms use this cultural legacy to create cleaning products using Ayurvedic or herbal formulas. Aside from purchasing cleaning supplies, there is a growing trend in urban areas to use internet cleaning services. Cleaning service providers provide skilled house cleaning services to busy city dwellers. Cleaning goods suited to individual lifestyles, such as pet-friendly cleaning solutions for households with pets or eco-conscious products for ecologically conscientious consumers are being targeted by brands. In India, consumers are growing more picky about the products they use, and cleanliness certification and labeling play a factor in their purchasing decisions. Consumers trust products that have been approved by recognized health and safety agencies.

Based on product type market is divided into detergents (powder, liquid, pod, fabric softeners and conditioners, stain remover), dishwashing products (liquid, tablet, bar, powder, paste), surface cleaner / floor cleaner (floor cleaner, specialized cleaner, multi-purpose), toilet care products (liquid, in-cisterns & rim block, other) and glass cleanser products. Among them detergent product are used frequently by Indian consumer and is leading the market of India with highest market share. Furthermore, the toilet care products are gaining popularity in India and are predicted to grow at significant growth rate during the forecast period. People are becoming more careful about maintaining clean and sanitized toilets as public health concerns raise awareness about the need for hygiene and cleanliness. Toilet care products provide unique solutions for this region of the home. People are living in smaller places, such as apartments and high-rise structures, as urbanization continues. Because these small living areas frequently have inadequate airflow, keeping clean and fresh-smelling bathrooms is critical. Toilet care products provide quick and easy solutions for city dwellers. Some of the major brands in of toilet care products in India includes, Harpic, Domex, Cif, Dettol, Sani Fresh, Lizol and many more. The applications of the market include fabric, kitchen, floor, bathroom and others (windows). The market is dominated by fabric application. Fabrics, such as clothes, bedding, and other home textiles, have long been extensively used in daily life in India. As a result, fabric-related cleaning needs are becoming more prevalent, resulting in an increased need for fabric care solutions. People in India utilize a wide range of fabrics, including delicate silks, cotton, wool, and synthetic materials, and the country is known for its rich textile legacy. Each type of fabric needs unique cleaning and care methods, necessitating the use of specialized fabric cleaning agents. The environment of India, which is characterized by hot and humid weather in many parts, can cause excessive perspiration and body odors. As a result, people wash and clean their clothes frequently in order to preserve personal hygiene and freshness. Based on distribution channel market is bifurcated into supermarkets/hypermarkets, convenience stores, online retail stores and other distribution channels. Supermarket/hypermarket are playing key role in the development of household cleaning product market in India and is the main channel for distributing household cleaning product in India. Some of the main supermarkets/hypermarkets in India that distribute household cleaning products include, Big Bazaar, Reliance retail, D-Mart, Hypercity and many more. Considered in this report: • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report: • India Household Cleaning Product market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product: • Laundry Detergents(Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover ) • Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste) • Surface Cleaner / Floor Cleaner(Floor cleaner, Specialized Cleaner, Multi-Purpose) • Toilet Care Products (Liquid, In-cisterns & rim Block, other) • Glass Cleanser Products By Nature: • Chemical • Natural

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By Application: • Fabric • Kitchen • Floor • Bathroom • Others (Windows) By Distribution Channel: • Supermarkets/Hypermarkets • Convenience Stores • Online Retail Stores • Other Distribution Channels The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Household Cleaning Product industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.