Global Dental Floss Market Outlook, 2027

The Global Dental Floss market was valued at USD 531.62 Million in 2021 and projected to grow at a CAGR of 6.4% during the forecast period 2022-2027. The report offers a breakdown of market shares by product, including Unwaxed Floss, Waxed Floss and dental Tape. On the basis of region, the dental floss industry is analyzed across North America, Europe, Asia-Pacific, South America and MEA (the Middle East, and Africa). Based on the Distribution channel it is categorized into Online and Offline.

Flossing helps in reducing the accumulation of plaque, which contributes to oral disorders such as gingivitis and tooth decay. An increase in dental disorders such as tooth decay, foul breath, and gum disease will fuel the demand for interdental cleaning products and dental floss. To remove plaque and clean the interdental area, products including interdental brushes, duct tape, and dental floss are utilized. Customers have a strong demand for dental floss to avoid interdental disorders, and increased recommendations from dentists, rising disposable income, and rising popularity in developing nations are among the primary factors expected to boost growth in the next years.

The expanding senior population is also likely to boost the dental floss market during the forecast period. Countries such as Japan and Germany, which have the biggest share of the population between the age strata, are likely to see the product's influence rise based on its efficiency, efficacy, and density. The waxed floss industry is expected to expand rapidly till 2027. In the dental floss market, key players are also using innovative technologies such as 3D printing.

In 2021, dental tape dominated the Dental Floss Market and is estimated to grow at a significant rate over the forecast year. These tapes, often known as wide floss, are indicated for persons who have bridgework or a greater gap between their teeth than the normal person. dental tapes are usually wider and flatter than normal floss, and they come in waxed and unwaxed varieties. As a result, it is expected to be widely used as a floss substitute during the forecast period.

In 2021, the offline distribution channel led the market, with a revenue share of more than 70%. Due to increased consumer tendency toward purchasing grocery products from supermarkets and convenience stores, specialty stores, and grocery stores as these venues have high customer preference, the segment is expected to continue its lead during the projection period. Consumers are increasingly seeking professional dental care as the frequency of oral illness rises. Over the forecast period, this factor is expected to contribute to the expansion of the offline distribution channel. Throughout the forecast period, the category is expected to maintain its dominance. Increased sales are being aided by easy access to products at pharmacies and supermarkets, among other places. Manufacturers are concentrating on developing new and inventive items that make dental flossing more appealing and simpler to use. They concentrate on improving the product's ease and safety, particularly for the gums.

n the year 2021, North America has dominated the dental floss market and is rapidly expanding, primarily as a result of increased public awareness of oral hygiene and the rising frequency of oral illnesses. According to the Centres for Disease Control and Prevention (CDC), more than 90% of adults in the United States have cavity problems, with one out of every four having untreated cavities. Cavities are preventable, but they are the most common chronic health problem in the region. Furthermore, 50% of all adults aged 30 and up in the United States have signs of gum disease. The rising prevalence of dental problems and increased awareness about oral health are expected to contribute to regional growth. Further, the Asia Pacific region is expected to grow due to an aging population and increased awareness of dental health and preventive care. Consumers in the region are more focused on oral hygiene and invest in new technologies for improved dental care as a result of awareness campaigns.

The increase in the frequency of oral issues and the rising demand for oral care products are the major factors driving the market's growth. According to the Platform for Better Oral Health in Europe, more than half of the European population had periodontitis in 2018, and over 10% of the population had serious dental illnesses, with the prevalence of periodontitis rising to 70-85% among people aged 60-65 years.

There has been an increase in global awareness of oral health. This is supported by initiatives conducted by several governments and non-governmental organizations, all of which have an impact on the market's growth, for instance, The American Dental Association, held National Children's Dental Health Month in February 2020, bringing together hundreds of committed professionals, healthcare providers, and educators to promote the benefits of good oral health among children and their caregivers. Furthermore, for many years, the Oral Health Foundation, one of the largest independent oral health charities in the UK, has conducted different oral health awareness initiatives. Between May 17 and June 17, 2021, the charity planned to hold an oral health awareness month.

The aggressive advertising efforts and the launch of oral hygiene products under well-known brand names are likely to generate major prospects for the global market's development. The dental floss industry as a whole is predicted to increase rapidly by 2028. Companies are employing a variety of practices to increase their Dental Floss Market share, including product launches, research & development, collaborations, partnerships, and joint ventures.

The outbreak of the coronavirus has disrupted the global supply chain, as most companies have been forced to either shut down their manufacturing plants or drastically reduce their activities due to government-enforced strict regulations. This includes limiting the number of workers in factories to maintain social distance. Furthermore, it has disrupted the import and export of goods as governments from various countries restrict or limit the number of goods entering and exiting their country. This, in turn, has had a negative impact on several brands. For example, according to Times of India data released in May 2020, Colgate-Palmolive (India) sales dropped by 7.4% to USD 150.87 million, with an 8% decrease in the volume.

Recent Developments

In May 2022, Plackers introduced the new EcoChoice Compostable Dental Flossers, a sustainable dental flosser that is 100% biodegradable and can be composted at home.

In October 2021, SmileDirectClub, Inc., an innovative, next-generation oral care company has introduced two new water flossers to assist consumers to keep a healthy smile. The company claims that the newly launched Large Tank and Compact Water Flossers are more effective than string floss. The newly launched product is also available on various platforms such as Amazon and Walmart.

Global Dental Floss Key Market Trends

The growth of waxed dental floss is a prominent key trend, owing to rising oral health concerns. Increased dental problems such as cavities, poor breath, and gum inflammation are predicted to drive demand for interdental cleaning items such as dental floss. Interdental brushes, tapes, floss, and other products are used to remove plaque and clean the interdental area.

There is rising demand for natural dental products. Therefore, players are focusing on investing in natural wax ingredients to produce and commercialize natural dental floss, majorly made up of three natural waxes, namely, jojoba, carnauba, and beeswax, which is further fuelling the Dental Floss Market growth.

By Product:
- Unwaxed Floss
- Waxed Floss

By region, the market is analyzed across North America, Asia Pacific, Europe, Middle East & Africa and South America. This report forecasts revenue growth at global, regional & country level from 2021 to 2027.
- North America (U.S., Canada, Mexico, etc.)
- Asia-Pacific (China, Japan, India, Korea, Australia, Indonesia, Taiwan, Thailand, etc.)
- Europe (Germany, UK, France, Italy, Russia, Spain, etc.)
- Middle East & Africa (Turkey, Saudi Arabia, Iran, Egypt, Nigeria, UAE, Israel, South Africa, etc.)
- South America (Brazil, Argentina, Colombia, Chile, Venezuela, Peru, etc.)

The market research report covers the analysis of key stake holders of the dental floss market. Some of the leading players profiled in the report include:
- A.S. Watson Group (Hong Kong) Ltd.
- Colgate-Palmolive Company
- DenTek Oral Care, Inc.
- Guangzhou WEIMEIZI Industrial Co., Ltd.
- Johnson & Johnson Services, Inc
- Lion Corporation
- Perfect Group Corp., Ltd.
- The Procter & Gamble Co.
- WaterPik, Inc.
*list is not exhaustive, request free sample to get a complete list of companies

The base year of the study is 2021, and forecasts run up to 2027.

Research Objective
- To analyze and forecast the market size of global dental floss market.
- To classify and forecast global dental floss market based on product.
- To identify drivers and challenges for global dental floss market.
- To examine competitive developments such as mergers & acquisitions, agreements, collaborations and partnerships, etc., in global dental floss market.
- To conduct pricing analysis for global dental floss market.
- To identify and analyze the profile of leading players operating in global dental floss market.

The report is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities. Key target audience are:
- Manufacturers of dental floss
- Raw material suppliers
- Market research and consulting firms
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to dental floss

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