North America Energy Bar Market 2021-2031

North America energy bar market will reach $2,556.5 million by 2031. This report consist industry trends and major growing factors with market players.

North America energy bar market is projected to grow by 5.8% annually in the forecast period and reach $2,556.5 million by 2031, driven by the increasing health-conscious consumer preference for convenient snacks, growing awareness of the benefits of energy bars, growth of digital marketing and social media influencers & athletes, emergence of novel products coupled with the entry of new market players, and increasing urbanization and household income.

In North America, consumers in the United States, one of the most developed nations, demand highly convenient food, owing to their fast-paced lifestyles. According to the US Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods, including energy bars, thus, driving the consumption of energy bars in the country. Moreover, manufacturers are focusing on health and wellness trends in the region, targeting young consumers and the working population. The changing lifestyles of consumers, which is resulting in their consumption of smaller meals, is further leading to the increased consumption of healthy snacks, which is expected to propel the demand for energy bars. As per government sources, the employment rate in the United States was at around 61% in 2019, which amounted to over 157 million people having a busy daily life and smaller breaks in between. With consumers increasing their spending on packaged foods and having no time to prepare meals, people are turning toward convenience foods, like energy bars, for their energy requirements on the go.

Moreover, product launches with various label claims, such as “no artificial additive,” “high or added fiber,” and “reduced sugar,” achieved strong growth in the past few years. Expensive brands offering products with natural and organic ingredients are expected to increase energy bars' sales in North America. The country section of the organic soy yogurt market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. 


Highlighted with 22 tables and 49 figures, this 97-page report “North America Energy Bar Market 2021-2031 by Product Type (Protein Bar, Nutrition Bar, Cereal Bar, Fiber Bar), Nature (Organic, Conventional), Flavor (Fruit, Chocolate, Nut, Mixed), End User (Adults, Kids), Application (Bodybuilders, Pro/Amateur Athletes, Others), Distribution Channel, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America energy bar market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2018-2021 and provides forecast from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and the Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America energy bar market in every aspect of the classification from perspectives of Product Type, Nature, Flavor, End User, Application, Distribution Channel, and Country.

Based on Product Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Protein Bar
• Nutrition Bar
• Cereal Bar
• Fiber Bar

Based on Nature, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Organic Products
• Conventional Products

By Flavor, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Fruit Flavor
• Chocolate Flavor
• Nut Flavor
• Mixed Flavors

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Adults
• Kids

By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Bodybuilders
• Pro/Amateur Athletes
• Other Applications

By Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Specialty Stores
• Online Sales Channels
• Hypermarkets & Supermarkets
• Convenience Stores
• Other Distribution Channels

Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2021-2031. The breakdown of national markets by Product Type, Nature and Distribution Channel over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Brighter Foods Ltd.
Cliff Bar & Company
General Mills Inc.
Kellogg Company
Kind LLC
McKee Foods Corporation
NuGo Nutrition
Premier Nutrition Inc
Probar LLC
Quest Nutrition
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

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Table of Contents

  • 1 Introduction 7
  • 1.1 Industry Definition and Research Scope 7
  • 1.1.1 Industry Definition 7
  • 1.1.2 Research Scope 8
  • 1.2 Research Methodology 11
  • 1.2.1 Overview of Market Research Methodology 11
  • 1.2.2 Market Assumption 12
  • 1.2.3 Secondary Data 12
  • 1.2.4 Primary Data 12
  • 1.2.5 Data Filtration and Model Design 13
  • 1.2.6 Market Size/Share Estimation 14
  • 1.2.7 Research Limitations 15
  • 1.3 Executive Summary 16
  • 2 Market Overview and Dynamics 19
  • 2.1 Market Size and Forecast 19
  • 2.1.1 Impact of COVID-19 on World Economy 20
  • 2.1.2 Impact of COVID-19 on the Market 22
  • 2.2 Major Growth Drivers 24
  • 2.3 Market Restraints and Challenges 29
  • 2.4 Emerging Opportunities and Market Trends 32
  • 2.5 Porter’s Fiver Forces Analysis 36
  • 3 Segmentation of North America Market by Product Type 40
  • 3.1 Market Overview by Product Type 40
  • 3.2 Protein Bar 42
  • 3.3 Nutrition Bar 43
  • 3.4 Cereal Bar 44
  • 3.5 Fiber Bar 45
  • 4 Segmentation of North America Market by Nature 46
  • 4.1 Market Overview by Nature 46
  • 4.2 Organic Products 48
  • 4.3 Conventional Products 49
  • 5 Segmentation of North America Market by Flavor 50
  • 5.1 Market Overview by Flavor 50
  • 5.2 Fruit Flavor 52
  • 5.3 Chocolate Flavor 53
  • 5.4 Nut Flavor 54
  • 5.5 Mixed Flavors 55
  • 6 Segmentation of North America Market by End User 56
  • 6.1 Market Overview by End User 56
  • 6.2 Adults 58
  • 6.3 Kids 59
  • 7 Segmentation of North America Market by Application 60
  • 7.1 Market Overview by Application 60
  • 7.2 Bodybuilders 62
  • 7.3 Pro/Amateur Athletes 63
  • 7.4 Other Applications 64
  • 8 Segmentation of North America Market by Distribution Channel 65
  • 8.1 Market Overview by Distribution Channel 65
  • 8.2 Specialty Stores 67
  • 8.3 Online Sales Channels 68
  • 8.4 Hypermarkets & Supermarkets 69
  • 8.5 Convenience Stores 70
  • 8.6 Other Distribution Channels 71
  • 9 North America Market 2021-2031 by Country 72
  • 9.1 Overview of North America Market 72
  • 9.2 U.S. 75
  • 9.3 Canada 78
  • 9.4 Mexico 80
  • 10 Competitive Landscape 82
  • 10.1 Overview of Key Vendors 82
  • 10.2 New Product Launch, Partnership, Investment, and M&A 85
  • 10.3 Company Profiles 86
  • Brighter Foods Ltd. 86
  • Cliff Bar & Company 88
  • General Mills Inc. 89
  • Kellogg Company 90
  • Kind LLC 91
  • McKee Foods Corporation 92
  • NuGo Nutrition 93
  • Premier Nutrition Inc 94
  • Probar LLC 95
  • Quest Nutrition 96
  • RELATED REPORTS 97

List of Figures:

Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 16
Figure 4. North America Energy Bar Market, 2021-2031, $ mn 19
Figure 5. Impact of COVID-19 on Business 22
Figure 6. Primary Drivers and Impact Factors of North America Energy Bar Market 24
Figure 7. GDP per capita in the World, 1990-2020, $ thousand 27
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 28
Figure 9. Primary Restraints and Impact Factors of North America Energy Bar Market 29
Figure 10. Investment Opportunity Analysis 33
Figure 11. Porter’s Fiver Forces Analysis of North America Energy Bar Market 36
Figure 12. Breakdown of North America Energy Bar Market by Product Type, 2021-2031, % of Revenue 41
Figure 13. North America Addressable Market Cap in 2022-2031 by Product Type, Value ($ mn) and Share (%) 41
Figure 14. North America Energy Bar Market by Product Type: Protein Bar, 2021-2031, $ mn 42
Figure 15. North America Energy Bar Market by Product Type: Nutrition Bar, 2021-2031, $ mn 43
Figure 16. North America Energy Bar Market by Product Type: Cereal Bar, 2021-2031, $ mn 44
Figure 17. North America Energy Bar Market by Product Type: Fiber Bar, 2021-2031, $ mn 45
Figure 18. Breakdown of North America Energy Bar Market by Nature, 2021-2031, % of Sales Revenue 47
Figure 19. North America Addressable Market Cap in 2022-2031 by Nature, Value ($ mn) and Share (%) 47
Figure 20. North America Energy Bar Market by Nature: Organic Products, 2021-2031, $ mn 48
Figure 21. North America Energy Bar Market by Nature: Conventional Products, 2021-2031, $ mn 49
Figure 22. Breakdown of North America Energy Bar Market by Flavor, 2021-2031, % of Sales Revenue 51
Figure 23. North America Addressable Market Cap in 2022-2031 by Flavor, Value ($ mn) and Share (%) 51
Figure 24. North America Energy Bar Market by Flavor: Fruit Flavor, 2021-2031, $ mn 52
Figure 25. North America Energy Bar Market by Flavor: Chocolate Flavor, 2021-2031, $ mn 53
Figure 26. North America Energy Bar Market by Flavor: Nut Flavor, 2021-2031, $ mn 54
Figure 27. North America Energy Bar Market by Flavor: Mixed Flavors, 2021-2031, $ mn 55
Figure 28. Breakdown of North America Energy Bar Market by End User, 2021-2031, % of Revenue 57
Figure 29. North America Addressable Market Cap in 2022-2031 by End User, Value ($ mn) and Share (%) 57
Figure 30. North America Energy Bar Market by End User: Adults, 2021-2031, $ mn 58
Figure 31. North America Energy Bar Market by End User: Kids, 2021-2031, $ mn 59
Figure 32. Breakdown of North America Energy Bar Market by Application, 2021-2031, % of Revenue 61
Figure 33. North America Addressable Market Cap in 2022-2031 by Application, Value ($ mn) and Share (%) 61
Figure 34. North America Energy Bar Market by Application: Bodybuilders, 2021-2031, $ mn 62
Figure 35. North America Energy Bar Market by Application: Pro/Amateur Athletes, 2021-2031, $ mn 63
Figure 36. North America Energy Bar Market by Application: Other Applications, 2021-2031, $ mn 64
Figure 37. Breakdown of North America Energy Bar Market by Distribution Channel, 2021-2031, % of Revenue 65
Figure 38. North America Addressable Market Cap in 2022-2031 by Distribution Channel, Value ($ mn) and Share (%) 66
Figure 39. North America Energy Bar Market by Distribution Channel: Specialty Stores, 2021-2031, $ mn 67
Figure 40. North America Energy Bar Market by Distribution Channel: Online Sales Channels, 2021-2031, $ mn 68
Figure 41. North America Energy Bar Market by Distribution Channel: Hypermarkets & Supermarkets, 2021-2031, $ mn 69
Figure 42. North America Energy Bar Market by Distribution Channel: Convenience Stores, 2021-2031, $ mn 70
Figure 43. North America Energy Bar Market by Distribution Channel: Other Distribution Channels, 2021-2031, $ mn 71
Figure 44. Breakdown of North America Energy Bar Market by Country, 2021 and 2031, % of Revenue 73
Figure 45. Contribution to North America 2022-2031 Cumulative Market by Country, Value ($ mn) and Share (%) 74
Figure 46. U.S. Energy Bar Market, 2021-2031, $ mn 76
Figure 47. Canada Energy Bar Market, 2021-2031, $ mn 78
Figure 48. Energy Bar Market in Mexico, 2021-2031, $ mn 80
Figure 49. Growth Stage of North America Energy Bar Industry over the Forecast Period 82

List of Tables:

Table 1. Snapshot of North America Energy Bar Market in Balanced Perspective, 2021-2031 17
Table 2. World Economic Outlook, 2021-2031 21
Table 3. Main Product Trends and Market Opportunities in North America Energy Bar Market 32
Table 4. North America Energy Bar Market by Product Type, 2021-2031, $ mn 40
Table 5. North America Energy Bar Market by Nature, 2021-2031, $ mn 46
Table 6. North America Energy Bar Market by Flavor, 2021-2031, $ mn 50
Table 7. North America Energy Bar Market by End User, 2021-2031, $ mn 56
Table 8. North America Energy Bar Market by Application, 2021-2031, $ mn 60
Table 9. North America Energy Bar Market by Distribution Channel, 2021-2031, $ mn 65
Table 10. North America Energy Bar Market by Country, 2021-2031, $ mn 73
Table 11. U.S. Energy Bar Market by Product Type, 2021-2031, $ mn 77
Table 12. U.S. Energy Bar Market by Nature, 2021-2031, $ mn 77
Table 13. U.S. Energy Bar Market by Distribution Channel, 2021-2031, $ mn 77
Table 14. Canada Energy Bar Market by Product Type, 2021-2031, $ mn 79
Table 15. Canada Energy Bar Market by Nature, 2021-2031, $ mn 79
Table 16. Canada Energy Bar Market by Distribution Channel, 2021-2031, $ mn 79
Table 17. Mexico Energy Bar Market by Product Type, 2021-2031, $ mn 81
Table 18. Mexico Energy Bar Market by Nature, 2021-2031, $ mn 81
Table 19. Mexico Energy Bar Market by Distribution Channel, 2021-2031, $ mn 81
Table 20. Brighter Foods Ltd.: Company Snapshot 86
Table 21. Brighter Foods Ltd.: Business Segmentation 87
Table 22. Brighter Foods Ltd.: Product Portfolio 87

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North America Energy Bar Market 2021-2031

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