North America Energy Bar Market 2021-2031

North America energy bar market is projected to grow by 5.8% annually in the forecast period and reach $2,556.5 million by 2031, driven by the increasing health-conscious consumer preference for convenient snacks, growing awareness of the benefits of energy bars, growth of digital marketing and social media influencers & athletes, emergence of novel products coupled with the entry of new market players, and increasing urbanization and household income.

In North America, consumers in the United States, one of the most developed nations, demand highly convenient food, owing to their fast-paced lifestyles. According to the US Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods, including energy bars, thus, driving the consumption of energy bars in the country. Moreover, manufacturers are focusing on health and wellness trends in the region, targeting young consumers and the working population. The changing lifestyles of consumers, which is resulting in their consumption of smaller meals, is further leading to the increased consumption of healthy snacks, which is expected to propel the demand for energy bars. As per government sources, the employment rate in the United States was at around 61% in 2019, which amounted to over 157 million people having a busy daily life and smaller breaks in between. With consumers increasing their spending on packaged foods and having no time to prepare meals, people are turning toward convenience foods, like energy bars, for their energy requirements on the go.

Moreover, product launches with various label claims, such as “no artificial additive,” “high or added fiber,” and “reduced sugar,” achieved strong growth in the past few years. Expensive brands offering products with natural and organic ingredients are expected to increase energy bars' sales in North America. The country section of the organic soy yogurt market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. 

Highlighted with 22 tables and 49 figures, this 97-page report “North America Energy Bar Market 2021-2031 by Product Type (Protein Bar, Nutrition Bar, Cereal Bar, Fiber Bar), Nature (Organic, Conventional), Flavor (Fruit, Chocolate, Nut, Mixed), End User (Adults, Kids), Application (Bodybuilders, Pro/Amateur Athletes, Others), Distribution Channel, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America energy bar market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2018-2021 and provides forecast from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and the Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America energy bar market in every aspect of the classification from perspectives of Product Type, Nature, Flavor, End User, Application, Distribution Channel, and Country.

Based on Product Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Protein Bar
• Nutrition Bar
• Cereal Bar
• Fiber Bar

Based on Nature, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Organic Products
• Conventional Products

By Flavor, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Fruit Flavor
• Chocolate Flavor
• Nut Flavor
• Mixed Flavors

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Adults
• Kids

By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Bodybuilders
• Pro/Amateur Athletes
• Other Applications

By Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Specialty Stores
• Online Sales Channels
• Hypermarkets & Supermarkets
• Convenience Stores
• Other Distribution Channels

Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2021-2031. The breakdown of national markets by Product Type, Nature and Distribution Channel over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Brighter Foods Ltd.
Cliff Bar & Company
General Mills Inc.
Kellogg Company
Kind LLC
McKee Foods Corporation
NuGo Nutrition
Premier Nutrition Inc
Probar LLC
Quest Nutrition
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now