Spain Astrology Market Overview, 2030

The astrology market in Spain has experienced significant growth, mirroring global trends in increasing interest in alternative spiritual practices and personalized self-exploration. Historically, astrology in Spain has roots that trace back to the ancient civilizations of Iberia, evolving alongside Roman and later Islamic influences. Today, it is a vital part of modern Spanish culture, with millions of individuals engaging with astrological practices in various forms. Astrology, at its core, is the study of celestial bodies' influence on human affairs, offering insights into personality, life events, and future predictions. It is viewed as a tool for guidance, self-reflection, and making informed decisions, which explains its broad appeal in a country like Spain, where spiritualism and mysticism have long been culturally intertwined. Spaniards consume astrology in numerous ways, with horoscopes being the most common form in print, online platforms, and social media. Tarot readings, birth chart analyses, and numerology are also widely sought after, both in-person and through digital consultations. While traditional methods remain popular, technology has revolutionized astrology in Spain, with apps and websites like Astro.com and personal astrology services thriving. These platforms offer personalized predictions and virtual consultations, making astrology more accessible and mainstream than ever before. The rise of social media influencers, who share astrological insights, has further fueled this market’s growth, especially among younger generations who are increasingly adopting astrology as a tool for self-awareness and decision-making. Technological advancements, such as AI-powered astrology tools, have also been integrated into the Spanish market, allowing for more precise readings based on large datasets and real-time astronomical information. In Spain, there are no specific governmental regulations or certifications required to become an astrologer, making it an open field for many. However, the credibility of astrologers often depends on their experience, reputation, and the platforms they use. The market is diverse, catering to a wide array of astrological practices including Western astrology, Vedic astrology, and Chinese astrology, ensuring a rich variety of resources for astrology content.

According to the research report, "Spain Astrology Market Overview, 2030," published by Bonafide Research, the Spain Astrology market is anticipated to grow at more than 6.66% CAGR from 2025 to 2030. This growth is particularly prominent in urban centers such as Madrid, Barcelona, and Seville, where demand for personalized astrology services continues to soar. The Spanish astrology market is largely shaped by the post-pandemic landscape, where many people turned to astrology for comfort and guidance during the uncertainty of COVID-19. As mental health and wellness became central themes in people's lives, astrology's role as a tool for self-care and emotional support grew, with many turning to online platforms for virtual readings. In 2024, the astrology market is being further driven by Tech such as AI-driven horoscope apps and the rise of astrology influencers on platforms like Instagram and TikTok. These influencers, along with traditional astrologers, have shifted towards more interactive, personalized experiences, offering real-time consultations and live sessions that resonate with the younger, tech-savvy demographic. Astrocenter, Astrolink, and the Spanish astrology-based platform Horoscopo.com are not only expanding their reach but also enhancing their offerings by integrating astrological content into broader wellness and lifestyle apps. Astrologers in Spain promote themselves through a combination of online platforms, social media channels, and websites, where they offer free introductory content, paid subscriptions, or one-on-one consultations. Many also use podcasts, YouTube videos, and blogs to share insights, thus building a strong following and converting leads into paying clients. The revenue generation often comes from subscription-based models, personalized readings, and collaborations with other wellness brands. A growing interest in astrology-based corporate wellness programs and the integration of astrology into lifestyle coaching will create new opportunities for astrologers to diversify their offerings. Moreover, as Spain’s younger population increasingly embraces astrology as part of their identity and decision-making processes, the market is poised for further expansion, creating a ripe environment for astrologers and astrology-based businesses to innovate and cater to a broader audience.

In the Spanish astrology market, Horoscope Forecasting Services are among the fastest-growing, driven by the increasing desire for daily, weekly, and monthly predictions that offer clarity and guidance. These services are typically performed by astrologers who use the client’s zodiac sign, based on their birth date, to predict astrological influences and events. They connect with clients mainly through digital platforms, including apps, websites, and social media. Horoscope forecasting also include daily horoscopes, compatibility predictions, and detailed astrological reports. They rely on sources such as planetary transits, moon cycles, and cosmic alignments to deliver personalized content. What sets this service apart from others is its focus on brief, often bite-sized predictions that can be consumed quickly, offering a moment of reflection or insight on a busy day. The use of technology, including AI-driven tools, has made these services even more accessible and relevant, allowing users to receive real-time updates tailored to their unique astrological profiles. Astrological Consulting Services, on the other hand, are the largest and most established sector in the Spanish market, driven by their more comprehensive and personalized approach. These consultations dive deeply into a client’s birth chart, providing insights into life purpose, relationships, career paths, and more. Services are typically offered through one-on-one sessions with astrologers, either in-person or via video calls. Full birth chart analysis, relationship compatibility readings, and career-focused astrological advice are the services provided in astrological consultings. Astrologers use resources like ancient texts, celestial mapping software, and personalized charts to deliver highly detailed consultations, distinguishing this service from more generalized offerings. Numerology is used to reveal hidden meanings behind numbers associated with a person’s name and birth date, helping to guide decision-making. This service is performed by calculating key numbers, such as Life Path or Destiny numbers, and is often connected with clients through online consultations. Tarot Card Reading, which involves interpreting cards drawn from a deck, is a highly interactive service that relies on the energy and intuition of the reader, creating a direct and personal connection with clients. Lastly, Vedic astrology, which is rooted in Indian traditions, and Western Astrology, focused on birth charts, offer more in-depth, philosophical insights into a person's life trajectory. In Spain, both are performed using precise calculations and ancient methods, with resources ranging from astronomical data to the sacred texts of Vedic scholars.

In Spain, the largest users of astrology services are personal individuals seeking guidance in their daily lives, relationships, career, and personal growth, while the corporate/business sector is quickly becoming the fastest-growing segment, increasingly turning to astrology for decision-making, team dynamics, and wellness programs. Personal users range from young adults to older individuals who turn to astrology as a tool for self-discovery, emotional support, and clarity in navigating life’s challenges. These users prefer astrology because it offers a sense of control over their future, helping them make informed choices regarding personal relationships or career shifts. They typically seek services like daily horoscopes, compatibility reports, and personalized birth chart consultations. Astrology is also used as a form of mindfulness and wellness, particularly in a society where mental health awareness is gaining traction. Corporate clients, including companies in the wellness, lifestyle, and HR sectors, are tapping into astrology for enhancing workplace culture, improving employee well-being, and guiding leadership decisions, driving growth in the B2B astrology market. These businesses often seek tailored astrological consultations, including team astrology charts and leadership guidance. The delivery channels in Spain are rapidly evolving, with online platforms and mobile apps taking the lead. Platforms such as Astrocenter, Horoscopo.com, and Astrolink have transformed how astrology is consumed, offering daily readings, personalized reports, and live consultations through websites and mobile applications. These platforms often incorporate AI, machine learning, and real-time astronomical data to deliver highly customized and accurate services. Users can connect with astrologers via video calls, chat, or through audio consultations, creating a seamless experience from anywhere. Despite the online boom, traditional physical stores and astrologers still play a role, especially in cities like Madrid and Barcelona, where in-person consultations remain a popular option. These services are typically delivered in private offices or spiritual centers, offering a more personal, face-to-face interaction that many still value for its intimacy and depth. Famous astrologers like Walter Mercado (although deceased, his legacy continues) and modern practitioners who operate out of well-known locations continue to draw loyal clientele. These offline channels provide traditional tarot readings, astrology consultations, and numerology, maintaining a strong customer base, particularly among older generations who still prefer the tactile experience of visiting an astrologer.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030



Aspects covered in this report
• Astrology Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service Type
• Astrological Consulting
• Horoscope Forecasting Services
• Numerology
• Tarot Card Reading
• Vedic Astrology (India-centric)
• Western Astrology (Birth Charts)

By Delivery Channel
• Offline (Physical stores, astrologers)
• Online Platforms and Apps

By End User
• Personal
• Corporate/Business

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.