India’s astrology market is expected to surpass USD 520 million by 2025-2030, fueled by rapid market expansion and a deep cultural connection to astrology.
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The astrology market in India is deeply rooted in the country's rich cultural and spiritual history, and it has seen significant growth, evolving from a traditional, face-to-face practice to a digital, accessible service for millions. Historically, astrology in India has been an integral part of the Vedic tradition, with roots tracing back to ancient texts like the Vedas and the Upanishads. Over the centuries, it became interwoven with cultural rituals, personal decision-making, and societal structures. Astrology in India isn't just a science or practice; it's a way of life, influencing everything from wedding dates to career choices and health decisions. At its core, astrology is the study of celestial bodies' positions and their potential impact on human affairs. It provides insights into an individual's life path, personality traits, and future possibilities, relying on the alignment of planets, stars, and zodiac signs. In India, astrology is practiced in various forms, including Vedic astrology (Jyotish Shastra), Western astrology, and numerology. These diverse forms offer predictions and solutions based on different methods, such as analyzing birth charts, planetary transits, and numerological calculations. The resources used in astrology are deeply linked to ancient scriptures, ephemerides, almanacs, and even modern software tools that predict planetary movements and trends. Astrology content, traditionally disseminated in books, pamphlets, and oral teachings, has now been increasingly digitized. Today, astrology is consumed through online platforms, mobile apps, websites, YouTube channels, and even podcasts. People engage with astrology to seek guidance on personal, professional, or spiritual matters, driven by a desire for clarity and foresight in an uncertain world. The new generation, though more skeptical, still maintains a strong interest in astrology, often viewing it as a tool for self-reflection rather than a predictive science. Despite technological advancements, the practice remains highly adaptive, with people from all walks of life still turning to astrologers for advice. Although there is no formal regulatory body governing astrology in India, there are certifications from institutions like the Bhartiya Vidya Bhavan and the Indian Council of Astrological Sciences (ICAS) that lend credibility to astrologers.
According to the research report, "India Astrology Market Overview, 2030," published by Bonafide Research, the India Astrology market is anticipated to add to more than USD 520 Million by 2025–30. As of 2024, the market is expanding rapidly, with a noticeable surge in demand for astrology services due to the growing inclination towards mental health, self-awareness, and personalized predictions. This upward trajectory is fueled by the advent of astrology apps, online platforms, and virtual consultations, allowing astrologers to reach wider audiences beyond traditional geographic limitations. Astrologers, capitalizing on this trend, convert leads into revenue through a combination of paid consultations, personalized reports, subscription models for daily/weekly horoscopes, and premium memberships offering exclusive content. The monetization strategies are diverse, ranging from paid consultations via phone or video calls to selling astrology-related products, such as books, gemstones, and yantras. Recent industrial developments, including the launch of astrology-specific mobile applications and AI-powered platforms, have opened up new avenues for growth, enabling astrologers to reach a global audience and cater to diverse demographic groups, from millennials to tech-savvy Gen Z. The COVID-19 pandemic had a significant impact on the industry, as it accelerated the shift from in-person to online services, creating a long-lasting digital presence for astrologers. This transition also led to an increased reliance on virtual platforms, allowing astrologers to cater to clients from across the country and even internationally. The places associated with astrology in India include Varanasi, Haridwar, and Rishikesh, which are known for their spiritual and astrological significance, drawing devotees and astrology enthusiasts alike. Market leaders like AstroSage, GaneshaSpeaks, Astrotalk and ClickAstro have created significant impact by offering a wide array of services, including live chat consultations, detailed horoscope reports, and celebrity astrologer access, thus revolutionizing how astrology is consumed. To promote themselves in the competitive market, astrologers use a blend of traditional word-of-mouth, digital marketing, social media platforms like Instagram and YouTube, and partnerships with wellness brands, helping them build a strong online presence. With social media platforms now being vital marketing tools, many astrologers create content such as astrology-based videos, live sessions, and informative posts to establish their authority in the field.
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The astrology services sector in India is expansive and multifaceted, offering a wide array of specialized services, each designed to meet the unique needs of individuals seeking guidance. The most dominant service, astrological consultation, thrives due to its highly personalized nature. In this domain, practitioners delve into an individual’s birth chart and the positions of celestial bodies, offering insights into various life aspects such as career, health, relationships, and personal growth. These sessions are typically held in person, via phone, through video calls, or on digital platforms, allowing astrologers to connect with clients across urban and rural areas. This category includes career advice, marriage compatibility analysis, health predictions, and personalized remedies, such as gemstone suggestions or spiritual rituals. To provide precise advice, astrologers rely on a mix of ancient scriptures, planetary position tables, and sophisticated astrology software. Horoscope forecasting, a segment growing rapidly in India, focuses on providing regular predictions, whether daily, weekly, or monthly, based on zodiac signs and astrological transits. This service has gained immense popularity due to its convenience and quick insights. It is typically offered through websites, apps, or subscription-based newsletters, with services like love predictions, career forecasts, and remedial astrology being common offerings. The simplicity and cost-effectiveness of horoscope forecasts have made them a go-to choice for many, particularly younger demographics. Services like numerology, tarot readings, and astrology also hold significant appeal. Numerology, which involves the study of the mystical significance of numbers related to an individual’s birth date or name, provides valuable life insights. Tarot readings, often seen as a form of divination, use a deck of cards to offer symbolic guidance, and these consultations are available online, via phone, or in person. Vedic astrology, deeply rooted in India’s spiritual traditions, utilizes ancient texts to interpret an individual’s fate through detailed charts, offering highly personalized insights. In contrast, Western astrology, which focuses more on zodiac signs and planetary movements, is growing in prominence. These varied services stand apart due to their distinctive methodologies and interpretations, with each service incorporating resources like astrological books, charts, online tools, and mobile apps to ensure seamless client engagement and offer accessible solutions across India. The ease of access and increased reliance on digital channels ensure these services are widely consumed, with astrologers continuously adapting to modern trends.
In India, the astrology market is experiencing a dual-channel growth, with both online platforms and traditional offline stores/astrologers expanding at a rapid pace. Online astrology services, including mobile apps and websites, are the fastest-growing segment, driven by the increasing accessibility of smartphones and internet penetration across the country. Platforms like AstroSage, GaneshaSpeaks, and ClickAstro have capitalized on this shift by offering horoscope predictions, live consultations, and personalized reports via their apps and websites. These digital platforms allow astrologers to connect with clients through phone or video calls, offering real-time readings, remedies, and predictions. The delivery mode is typically digital, with reports, daily/weekly horoscopes, and astrological remedies provided via app notifications, emails, or SMS. As digital engagement rises, these platforms are increasingly using AI and machine learning to offer more personalized, data-driven insights, further attracting tech-savvy users. However, offline astrology services are still thriving where physical astrology stores and in-person consultations remain popular. Astrologers in these areas continue to offer one-on-one sessions, often combining astrology with spiritual guidance and traditional remedies, providing a more personal touch that many clients still prefer. While the younger generation gravitates toward online services, older generations and those seeking deeper spiritual experiences often prefer the authenticity of in-person consultations. The users of astrology in India are diverse, but the corporate/business sector is increasingly becoming a significant demographic. Professionals, entrepreneurs, and business leaders turn to astrology for strategic decision-making, including favorable timings for important business ventures, investments, and mergers. Astrology helps them navigate uncertainties and make informed decisions in a volatile market. For personal users, astrology holds an enduring appeal, especially for individuals seeking guidance on relationships, health, career paths, and family matters. Personal users range from young professionals seeking relationship compatibility insights to middle-aged individuals looking for career advice or remedies to alleviate stress. These users prefer astrology due to its perceived ability to provide clarity and direction, offering a sense of control in their personal and professional lives. The significance of astrology in their lives lies in its role as a spiritual tool for self-reflection, decision-making, and problem-solving, which they feel enhances their overall well-being and success.
Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030
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Manmayi Raval
Research Consultant
Aspects covered in this report
• Astrology Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Service Type
• Astrological Consulting
• Horoscope Forecasting Services
• Numerology
• Tarot Card Reading
• Vedic Astrology (India-centric)
• Western Astrology (Birth Charts)
By Delivery Channel
• Offline (Physical stores, astrologers)
• Online Platforms and Apps
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The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Macro Economic Indicators
5. Market Dynamics
5.1. Market Drivers & Opportunities
5.2. Market Restraints & Challenges
5.3. Market Trends
5.3.1. XXXX
5.3.2. XXXX
5.3.3. XXXX
5.3.4. XXXX
5.3.5. XXXX
5.4. Covid-19 Effect
5.5. Supply chain Analysis
5.6. Policy & Regulatory Framework
5.7. Industry Experts Views
6. India Astrology Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast, By Service Type
6.3. Market Size and Forecast, By Delivery Channel
6.4. Market Size and Forecast, By End User
6.5. Market Size and Forecast, By Region
7. India Astrology Market Segmentations
7.1. India Astrology Market, By Service Type
7.1.1. India Astrology Market Size, By Astrological Consulting, 2019-2030
7.1.2. India Astrology Market Size, By Horoscope Forecasting Services, 2019-2030
7.1.3. India Astrology Market Size, By Numerology, 2019-2030
7.1.4. India Astrology Market Size, By Tarot Card Reading, 2019-2030
7.1.5. India Astrology Market Size, By Vedic Astrology (India-centric), 2019-2030
7.1.6. India Astrology Market Size, By Western Astrology (Birth Charts), 2019-2030
7.2. India Astrology Market, By Delivery Channel
7.2.1. India Astrology Market Size, By Offline (Physical stores, astrologers), 2019-2030
7.2.2. India Astrology Market Size, By Online Platforms and Apps, 2019-2030
7.3. India Astrology Market, By End User
7.3.1. India Astrology Market Size, By Personal, 2019-2030
7.3.2. India Astrology Market Size, By Corporate/Business, 2019-2030
7.4. India Astrology Market, By Region
7.4.1. India Astrology Market Size, By North, 2019-2030
7.4.2. India Astrology Market Size, By East, 2019-2030
7.4.3. India Astrology Market Size, By West, 2019-2030
7.4.4. India Astrology Market Size, By South, 2019-2030
8. India Astrology Market Opportunity Assessment
8.1. By Service Type, 2025 to 2030
8.2. By Delivery Channel, 2025 to 2030
8.3. By End User, 2025 to 2030
8.4. By Region, 2025 to 2030
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
Table 1: Influencing Factors for Astrology Market, 2024
Table 2: India Astrology Market Size and Forecast, By Service Type (2019 to 2030F) (In USD Million)
Table 3: India Astrology Market Size and Forecast, By Delivery Channel (2019 to 2030F) (In USD Million)
Table 4: India Astrology Market Size and Forecast, By End User (2019 to 2030F) (In USD Million)
Table 5: India Astrology Market Size and Forecast, By Region (2019 to 2030F) (In USD Million)
Table 6: India Astrology Market Size of Astrological Consulting (2019 to 2030) in USD Million
Table 7: India Astrology Market Size of Horoscope Forecasting Services (2019 to 2030) in USD Million
Table 8: India Astrology Market Size of Numerology (2019 to 2030) in USD Million
Table 9: India Astrology Market Size of Tarot Card Reading (2019 to 2030) in USD Million
Table 10: India Astrology Market Size of Vedic Astrology (India-centric) (2019 to 2030) in USD Million
Table 11: India Astrology Market Size of Western Astrology (Birth Charts) (2019 to 2030) in USD Million
Table 12: India Astrology Market Size of Offline (Physical stores, astrologers) (2019 to 2030) in USD Million
Table 13: India Astrology Market Size of Online Platforms and Apps (2019 to 2030) in USD Million
Table 14: India Astrology Market Size of Personal (2019 to 2030) in USD Million
Table 15: India Astrology Market Size of Corporate/Business (2019 to 2030) in USD Million
Table 16: India Astrology Market Size of North (2019 to 2030) in USD Million
Table 17: India Astrology Market Size of East (2019 to 2030) in USD Million
Table 18: India Astrology Market Size of West (2019 to 2030) in USD Million
Table 19: India Astrology Market Size of South (2019 to 2030) in USD Million
Figure 1: India Astrology Market Size By Value (2019, 2024 & 2030F) (in USD Million)
Figure 2: Market Attractiveness Index, By Service Type
Figure 3: Market Attractiveness Index, By Delivery Channel
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Region
Figure 6: Porter's Five Forces of India Astrology Market
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