Brazil's healthcare landscape is undergoing a transformation, with an increasing emphasis on preventive care and the adoption of modern medical technologies. Blood pressure monitoring devices, for example, have emerged as critical instruments in the search for better cardiovascular health. In Brazil, where cardiovascular disease is still the top cause of death, blood pressure monitoring devices are critical to tackling a major public health concern. Because hypertension, also known as high blood pressure, is sometimes referred to as the "silent killer" due to its asymptomatic nature, regular monitoring is critical for early discovery and effective management. Blood pressure monitoring devices are in high demand as both healthcare practitioners and individuals acknowledge their importance in preventing hypertension-related problems. According to the World Health Organization, hypertension affects approximately 30% of adults in Brazil. Hypertension is a significant risk factor for cardiovascular disease, stroke, and other chronic disorders. Effective blood pressure management is critical for lowering the risk of these disorders. The Brazilian middle class is expanding, which is driving up demand for health and wellness items such as blood pressure monitors. Blood pressure monitors are considered a tool to promote health and well-being, and they are gaining popularity among the Brazilian middle class. People in Brazil are becoming more aware of hypertension and are more inclined to seek treatment for it. As a result, there is a greater demand for blood pressure monitoring devices. Blood pressure monitors can assist patients in tracking their blood pressure readings and ensuring that they are receiving successful hypertension treatment. According to the research report "Brazil Blood Pressure Monitoring Devices Market Overview, 2028," published by Bonafide Research, the Brazil Blood Pressure Monitoring Devices market is projected to grow at 9.47% CAGR from 2023 to 2028. Blood pressure monitoring devices have been a part of the expanding usage of digital health solutions in Brazil. Many devices are designed to connect to smartphones and other digital platforms, allowing users to more easily track and control their blood pressure readings. The market has placed a premium on precise and clinically certified devices. Brazil's SUS, or public healthcare system, gives universal access to healthcare services. Blood pressure monitors have been integrated into the system, allowing patients to obtain critical health monitoring within the context of public healthcare. In Brazil, community health agents (Agentes Comunitários de Sade) work in neighbourhoods to provide basic healthcare services. As part of their community outreach, these agents frequently employ blood pressure monitoring equipment to monitor residents' health. Blood pressure monitoring devices are increasingly being scrutinized to ensure that they meet clinical validation standards as well as regulatory requirements. Devices that deliver precise and reliable readings are prioritized by both healthcare professionals and consumers. Blood pressure monitoring devices aid in the development of individualized treatment strategies. The obtained data is used by healthcare providers to adjust interventions and prescription regimens to specific patients' blood pressure trends. Based on device type market is segmented into aneroid/ sphygmomanometer bp monitor, automated/digital, bp transducers, blood pressure instrument accessories (bp cuff, bladders, bulbs and valves), and ambulatory bp monitors. Among them automated/digital device type is dominating the market of Brazil with highest market share and is predicted to grow at fastest rate as well. Automated/digital blood pressure monitors are more accurate than manual blood pressure monitors. This is because they use oscillometric technology to measure blood pressure, which is a more reliable way than the auscultatory method used by manual blood pressure monitors. Because they are simpler to set up and use, automated or digital blood pressure monitors are more convenient to use than manual blood pressure monitors. Automated or digital blood pressure monitors typically consist of a cuff wrapped around the upper arm and a sensor placed on the inside of the arm. To begin the measurement, the user just presses a button, and the device inflates the cuff and measures the blood pressure. The end-user of the market includes hospitals & clinics, home healthcare, and others. Market is majorly dominated by home healthcare segment in Brazil. In Brazil, there is an increasing emphasis on preventive healthcare. People are becoming more health-conscious and looking for ways to frequently assess their well-being. In line with this trend, blood pressure monitoring devices enable consumers to track their blood pressure comfortably at home. Hypertension is a major public health issue in Brazil, impacting a large proportion of the population. Individuals who have hypertension or are at risk of getting it should have their blood pressure checked on a regular basis. Blood pressure monitoring devices for home healthcare provide a practical and cost-effective solution for continuing monitoring. Based on distribution channel market is divided into hospital pharmacies, retail pharmacies, and online stores. Hospital pharmacies are the key distribution channel for blood pressure monitoring devices in Brazil. Hospital pharmacies work in the clinical setting of a healthcare facility. This option ensures that medical devices, such as blood pressure monitors, are delivered and monitored by healthcare experts, ensuring accuracy and quality. Hospital pharmacies are well integrated with the hospital's broader healthcare services. This integration enables healthcare providers and pharmacists to communicate seamlessly, ensuring that blood pressure monitoring is part of an integrated patient care plan. Considered in this report: • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Brazil Blood Pressure Monitoring Devices market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Device: • Aneroid/ Sphygmomanometer BP Monitor • Automated/Digital • BP Transducers • Blood Pressure Instrument Accessories (BP Cuff, Bladders, Bulbs and Valves) • Ambulatory BP Monitors By End-User: • Hospitals & Clinics • Home Healthcare • Others By Distribution Channel: • Hospital Pharmacies • Retail Pharmacies • Online Stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Blood Pressure Monitoring Devices industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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