Brazil Baby Stroller and Prams Market Overview, 2027

The Brazilian market for baby strollers and prams is a dynamic and quickly evolving sector that caters to the demands of parents and caregivers looking for safe, practical, and fashionable options for carrying their newborns and toddlers. Brazil, as one of the most populous countries in South America with a high birth rate, has seen a considerable surge in demand for baby strollers and prams over the years. Several factors are driving this increase, including urbanization, increased disposable incomes, changing lifestyles, and a growing awareness of the importance of kid safety and comfort. Parents prioritize safety; therefore, the industry has responded with high safety requirements and certifications for baby strollers and prams. Manufacturers are always inventing ways to incorporate improved safety features such as robust harness systems, impact-absorbing fabrics, and solid frames to offer the best possible protection for children. In addition to safety, convenience and portability are important factors in parents' purchase decisions. As Brazil's metropolitan areas expand, lightweight and compact strollers that allow for simple movement in tight spaces and on public transportation are in high demand. Furthermore, multipurpose designs that can adapt to different terrains, weather conditions, and age groups are becoming more popular. The Brazilian baby strollers and prams market also reflects the growing trend of eco-consciousness, with an increase in demand for environmentally friendly materials and manufacturing techniques. Brands that emphasize durability and reusability while reducing their environmental impact are gaining popularity among environmentally conscious consumers. According to the research report "Brazil Baby Stroller and Prams Market Overview, 2027," published by Bonafide Research, the Brazil Baby Stroller and Prams market is expected to grow at CAGR of 6.5% from 2022 to 2027. Smart technology is now available in baby strollers and prams, with capabilities such as built-in GPS monitoring, Bluetooth connectivity, and mobile app integration. These smart strollers enable parents to follow their child's movements and location, receive real-time notifications, and even track health data such as steps taken during walks. Many strollers now include innovative anti-shock technology to provide a calm journey for babies. These systems use suspension and shock-absorbing materials to decrease the impact of bumps and uneven surfaces, making the child's experience more comfortable. In Brazil, innovative self-folding strollers are becoming increasingly popular. These strollers employ automatic mechanics that allow them to fold and unfold with the stroke of a button, making them considerably easier to operate and carry for parents. Manufacturers are adding anti-bacterial and anti-microbial textiles to stroller designs in response to a rising emphasis on sanitation and cleanliness. These specific textiles aid in the prevention of hazardous bacteria growth and provide a healthier environment for the newborn. The use of lightweight yet durable materials, such as carbon fiber and aluminum alloys, has become more prevalent in the design of baby strollers and prams. These materials make the strollers easier to carry, fold, and transport. The product type of the market include prams, standard stroller, lightweight stroller, jogging stroller, multi-child stroller and travel stroller. Lightweight stroller is significant leading the market of Brazil. As Brazil's urban areas expand, more parents are opting for lightweight strollers that are easy to manage on crowded streets, restricted walkways, and public transportation. These strollers are compact and simple to fold, making them excellent for traversing hectic city areas. Lightweight strollers are ideal for parents who are constantly on the go or who enjoy traveling. They are simple to transport, lift, and store, making them ideal for use on family outings, vacations, and trips. For enhanced portability, many lightweight strollers include travel bags or carry handles. Parents frequently find themselves juggling multiple tasks while caring for their children. Lightweight strollers are a convenient solution because they are easy to manage and travel with. The ease with which these strollers fold and unfold lets parents swiftly put them in car trunks, carry them up stairs, or negotiate public transportation.

Based on sales channel market is bifurcated into supermarket / hypermarket, specialty stores, online and other (Traditional Retail). Speciality stores are the leading sales channel for baby stroller and prams in Brazil. Furthermore, online channel is predicted to register highest growth rate during the forecast period. Online retailers often provide tools for price comparisons, allowing shoppers to find the best deals and discounts on baby strollers and prams. This transparency encourages price-sensitive consumers to make online purchases to save money. Online retailers offer an extensive range of baby strollers and prams from various brands, both domestic and international. This vast selection allows parents to compare different models, features, and prices, enabling them to make more informed purchasing decisions. Furthermore, wider internet penetration and increased E-commerce industry has propelled the online sales of baby strollers and prams in Brazil. Considered in this report: • Geography: Brazil • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report: • Brazil Baby Stroller and Prams market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

By Product Type: • Prams • Standard Stroller • Lightweight Stroller • Jogging Stroller • Multi Child Stroller • Travel Stroller By Sales Channel: • Supermarket / Hypermarket • Specialty Stores • Online • Other (Traditional Retail) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

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Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Baby Stroller and Prams industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.