Saudi Arabia Instant Beverage Premix Market Overview, 2028

Saudi Arabia has a rich cultural heritage and Islamic traditions that influence consumer preferences. Islamic dietary laws, such as halal requirements, impact the types of ingredients and production processes that are acceptable to consumers. Saudi Arabia is a predominantly Muslim country with a strong preference for non-alcoholic beverages. Instant beverage premixes that offer non-alcoholic options are particularly popular, including tea, coffee, fruit-based drinks, and flavored milk. Saudi Arabian consumers have a deep appreciation for traditional drinks. Popular traditional beverages include Arabic coffee (qahwa) and tea (chai), often served with dates as a sign of hospitality. Instant versions of these traditional drinks are widely consumed and preferred by locals. Health and wellness are growing concerns among Saudi consumers. There is a rising demand for healthier beverage options, including low-sugar, natural ingredients, and functional beverages. Instant beverage premix that caters to these preferences, such as herbal teas or fortified drinks, are gaining popularity. Saudi consumers value trusted and well-established brands. Brand reputation, quality, and reliability are important factors influencing their purchasing decisions. Leading brands that have established a strong presence in the market enjoy high levels of consumer loyalty. Dates, a staple fruit of Saudi Arabia, are often used as a flavoring agent in instant beverage premix. Date-flavored drinks, including date milkshakes and date-infused coffees, are popular choices among consumers. According to the research report “Saudi Arabia Instant Beverage Premix Market Overview, 2028," published by Bonafide Research, The Saudi Arabia instant beverage premix market is projected to reach a market size of more than USD 1.64 Billion by 2028. The month of Ramadan holds great significance in Saudi Arabia, and the instant Beverage premix market experiences a significant boost during this period. Consumers seek ready-to-drink beverage premix to break their fast and stay hydrated during long fasting hours. Coffee consumption has been on the rise in Saudi Arabia, with a growing coffee culture among the younger population. Instant coffee and coffee-based premixes are gaining popularity, catering to the demand for quick and convenient coffee options. Saudi Arabia has seen an influx of international brands in recent years, which has influenced the instant Beverage premix market. Consumers are becoming more open to trying new flavors and beverage concepts from global brands. In addition to qahwa and tea, Saudi Arabia has a tradition of consuming herbal beverages known for their medicinal properties. Herbal teas made from ingredients like saffron, chamomile, and mint are popular choices among consumers looking for natural remedies and relaxation. Saudi Arabia's conservative cultural norms and adherence to Islamic values influence consumer preferences in the instant beverage premix market. Products that align with Islamic dietary guidelines, have halal certifications and respect cultural sensitivities are well-received by consumers.

Saudi Arabia has a strong coffee culture, and instant coffee products are widely consumed. Both traditional and specialty instant coffee varieties are available, catering to different preferences. Instant milk-based beverages such as hot chocolate, melted drinks, and flavored milk powders are favored by consumers, particularly children, and families. Nescafé is a leading brand in the instant coffee segment and has a significant presence in Saudi Arabia. It offers a wide range of instant coffee products catering to different tastes and preferences. Almarai is a well-known dairy and food company in Saudi Arabia, offering a variety of instant milk-based beverages such as hot chocolate, melted drinks, and flavored milk powders. They have a strong distribution network and brand recognition in the country. Ahmad Tea is a popular brand of tea products, including instant tea, in Saudi Arabia. They offer a range of tea flavors, blends, and formats to cater to consumer preferences. Supermarkets, hypermarkets, and convenience stores play a significant role in the distribution of instant beverages, offering a wide range of brands and product options to consumers. E-commerce platforms have gained popularity in recent years, providing consumers with the convenience of ordering instant beverage premixes online and having them delivered to their doorstep. The SFDA is the regulatory body responsible for overseeing the food and beverage sector in Saudi Arabia. They enforce regulations related to product labeling, safety, and quality. Saudi Arabia has a significant Muslim population, and Halal certification is crucial for food and beverage products. Instant Beverage premix products need to comply with Halal requirements to cater to the Muslim consumer base. SASO sets standards and regulations for various products, including food and beverages. Instant Beverage premix products must meet SASO's requirements for ingredients, packaging, labeling, and other quality parameters. Saudi HORECA is a leading hospitality and food service exhibition held annually in Riyadh. It features a dedicated section for beverages, including instant Beverage premix products, where companies can exhibit their offerings and connect with potential customers. Gulfood is a renowned international trade exhibition for the food and beverage industry. The Saudi Arabia edition of Gulfood brings together exhibitors from various sectors, including instant beverages and premix, providing a platform for business networking and showcasing products. Saudi International Beverage and Dairy Exhibition (SIBDE) is a dedicated exhibition for the beverages and dairy industry in Saudi Arabia. It attracts exhibitors and visitors from across the region, offering a platform to showcase instant beverage and premix products and explore business collaborations. The market for instant beverage premix in Saudi Arabia has a bright future because of a number of important considerations. In the beginning, there is an increasing need for quick-access products due to the nation's rapid urbanization and changing lifestyles. Since consumers can quickly get a wide variety of instant beverage options online, the emergence of digitization and e-commerce has further spurred industry expansion. Also, there is a focus on diversity and encouraging regional flavors, which opens the door for instant drinks and premixes that integrate traditional Saudi Arabian flavors. The demand for healthier beverage options has also grown as customers' understanding of health and well-being has increased. Additional factors supporting the market's optimistic outlook include government programs, investments, and a growing emphasis on sustainability. With a fast-paced lifestyle and busy schedules, convenience is a key driver in the Saudi Arabian market. Instant beverage premix that provides quick and hassle-free preparation without compromising taste or quality are highly sought after.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Saudi Arabia instant beverage premix market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Instant Coffee • Instant Tea • Instant Milk • Instant Health Drinks • Soups • Others

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By End Users: • Commercial • Residential By Functional: • Plain • Flavoured By Distribution Channel: • Supermarket / Hypermarket • Convenience Store • Online Sales Channel • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the instant beverage premix industry government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.