South Korea Squash and Syrup Market Overview, 2028

The Squash and Syrup market in South Korea is a thriving and growing section of the country's beverage industry. South Korea, with its rich cultural background and passion for unusual flavours, offers a broad choice of Squash and Syrup goods that cater to its consumers' sophisticated tastes. The market is distinguished by a fusion of traditional and modern influences, with traditional Korean ingredients expertly mingled with global flavours to produce a choice of intriguing selections. In South Korea, squash and syrup products are known for their vivid and refreshing flavours, with a lovely combination of sweetness and tanginess. The market is driven by a combination of factors, including evolving consumer preferences, health consciousness, and a desire for innovative beverage experiences. Moreover, South Korea's thriving café culture and the popularity of social gatherings provide ample opportunities for Squash and Syrup products to flourish in both home and commercial settings. South Korea is known for its fascination with floral flavours and infusions. Squash and Syrup brands in South Korea often experiment with floral ingredients such as rose, lavender, and chrysanthemum, adding a delightful and aromatic twist to the beverages. According to the research report “South Korea Squash & Syrup Market Overview, 2028," published by Bonafide Research, the South Korea Squash & Syrup Market is projected to reach market size of more than USD 198 Million by 2028. South Korea's Squash and Syrup market is inextricably linked to the countries lively and diversified cultural scene. South Koreans have a strong taste for distinctive flavours and culinary experiences, which extends to their love of Squash and Syrup beverages. Traditional Korean flavours and ingredients are frequently used as inspiration for Squash & Syrup products, which offer a unique blend of familiarity and creativity. The market embraces the concept of "hanbang," which refers to the old Korean medicinal system, and combines botanical elements said to be beneficial to health. Ingredients such as omija (Schisandra chinensis) and yuzu (Citrus junos) are frequently utilised, giving Squash and Syrup flavours a characteristic Korean flavour. South Koreans like natural and organic items, demonstrating their devotion to total well-being. The desire for Squash and Syrup goods created with high-quality, natural ingredients reflects this societal trend towards health-consciousness. Furthermore, South Korea's distinct drinking culture, which includes socialising and sharing beverages with friends and coworkers, creates an excellent environment for Squash and Syrup to grow as a varied and enjoyable beverage alternative. The cultural ideals of creativity, quality, and a desire for novel flavour experiences all contribute to South Korea's dynamic and evolving Squash and Syrup business.

Omija, popularly known as the "five-flavour berry," is an important component of South Korean Squash and Syrup. It is prized for its unique flavour profile, which combines sweetness, sourness, bitterness, saltiness, and spiciness. Omija is thought to provide a variety of health advantages and is frequently used as a traditional medicinal component. Squash and syrup beverages are popular during South Korean festivals and holidays. Traditional festivals such as Seollal (Lunar New Year) and Chuseok (Harvest Festival) feature specially made Squash and Syrup beverages. These festive beverages frequently include seasonal ingredients and are consumed as part of ethnic celebrations. Maple syrup, with its rich flavour and natural sweetness, is a popular choice in the Canadian market. It is regarded as a national treasure due to its distinctive Canadian flavour and adaptability to numerous beverages and culinary preparations. Its unique blend of heritage, quality, and pride makes it a hot commodity on the Canadian market. Citrus fruits like lime, lemon, and orange, berries like blueberry, tropical fruits like mango, pineapple, blackcurrant, and apple, mixed fruit flavours like winter squash, and unique flavours like maple syrup, black forest, vanilla, peppermint, caramel, chocolate, and elderflowers are popular in the South Korean market. These flavours respond to consumers' dynamic and daring tastes, highlighting the wide preferences of the South Korean market. South Korea provides both normal and blended varieties of Squash and Syrup to meet the needs of various consumers. Regular Squash and Syrup has a single fruit flavour or traditional recipe, which appeals to individuals who prefer a pure taste. Blended Squash and Syrup has novel and distinct flavours that combine multiple fruits or ingredients to create complex characteristics. Individual tastes dictate whether to choose conventional or blended Squash and Syrup, with some preferring the purity of single fruit flavours and others enjoying the dynamic flavours of blended alternatives. South Korea's Squash and Syrup market is dominated by residential end users, who enjoy it as refreshing beverages for personal and family gatherings. The commercial sector, particularly in the foodservice industry, plays a vital role in the market, offering unique and flavorful options in cafes, restaurants, and other establishments. The residential sector remains the primary driver due to its widespread presence and preference for enjoying Squash and Syrup in the comfort of one's home. Retail stores, online platforms, and direct distribution are among the Squash and Syrup distribution routes in South Korea. Retail outlets provide easy access to a variety of flavours and brands, whereas online platforms such as Coupang, Gmarket, and Market Kurly provide doorstep delivery. Direct distribution techniques entail the establishment of dedicated brand boutiques or specialty shops that offer personalised shopping experiences. Some companies also work with cafes or restaurants to promote their products. Overall, these channels ensure that a diverse range of brands and flavours are accessible and available in South Korea. The Ministry of Food and Drug Safety (MFDS) and the Korea Food & Drug Administration (KFDA) control the Squash & Syrup market in South Korea to assure product safety and quality. The MFDS establishes standards for ingredient labelling, packaging, and manufacturing practises, whereas the KFDA inspects and enforces food safety legislation. To preserve consumer trust and confidence in the market, brands must comply with GMP and HACCP standards. The active South Korean Squash and Syrup business includes events such as the Seoul Food & Hotel (SFH), FOODEX Korea, and the Korea International Bakery Fair (KIBF). These events highlight the industry's latest trends and breakthroughs, allowing firms to present their products, meet with buyers, and remain up-to-date on market developments. Furthermore, these events respond to the growing need for unique and inventive beverages in the bakery and café sectors while also increasing exposure, increasing brand recognition, and encouraging collaborations in the South Korean market. The South Korean Squash and Syrup market is a dynamic and diverse business driven by consumer desires for unusual flavours and novel combinations. Citrus fruits, berries, tropical and exotic fruits, mixed fruit blends, and winter squash flavours are among the fruit possibilities available on the market. Both regular and blended varieties have a place, catering to a variety of consumer tastes.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • South Korea Squash & Syrup Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Syrup • Squash

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By Types: • Added Sugar • Non added Sugar By Flavour Type: • Citrus Fruits • Berry • Tropical & Exotic Fruits • Mixed Fruit • Winter Squash • Others By Nature: • Regular • Blended By Distribution Channel: • Hypermarket/Supermarket • Convenience Store • Online • Others (Speciality store, direct sale) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Squash & Syrup Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.