Global Instant Beverage Premix Market Overview, 2023-2028

In the instant beverage premix market, premixes are available in powder, paste, and granule forms and contain cocoa, edible acids, vitamins, vegetable extracts, fruit powders, and aromatizing agents. Furthermore, these instant beverage premixes are typically mixed with water or milk. Some of the major advantages of instant beverage premixes include improved brain functionality, increased metabolism, and improved hydration. The advantages of drinks prepared with instant beverage premixes have increased their popularity. The beverages are available in the market as premixed-mixed drinks, as well as powdered beverages in sugar-based and sugar-free varieties. Instant beverage premixes offer a convenient and time-saving solution for consumers. They provide quick and easy preparation of various beverages, eliminating the need for extensive ingredient sourcing, measuring, and brewing. The convenience factor appeals to busy individuals and those seeking instant gratification. Moreover, modern lifestyles have become increasingly fast-paced, with limited time for preparing elaborate beverages. Instant beverage premixes cater to the on-the-go needs of consumers, allowing them to enjoy their favourite drinks quickly and easily, whether at home, in the office, or while travelling. In addition, the shift towards healthier lifestyles and conscious consumption has influenced the instant beverage premix market. Manufacturers are responding by offering healthier options such as low-sugar, sugar-free, organic, and natural ingredient-based instant beverage premixes. Functional beverages with added vitamins, minerals, and other beneficial ingredients are also gaining traction.

According to the research report," Global Instant Beverage Premix Market Overview, 2023-28" published by Bonafide Research, the market is anticipated to across USD 148.94 Billion market size by 2028, increasing from USD 103.28 Billion in 2022. The market is projected to grow with 6.33% CAGR by 2023-28. Increasing disposable income, especially in emerging economies, has resulted in a higher spending capacity for consumers. This, in turn, has led to a greater willingness to invest in convenient and premium instant beverage premixes as part of the overall beverage consumption experience. Furthermore, there is a growing preference for instant beverage premixes made with natural and clean-label ingredients. Consumers are actively seeking products that are free from artificial flavours, colours, and preservatives. Manufacturers are responding by offering natural ingredient-based premixes and highlighting the purity and transparency of their formulations. In addition, consumers are increasingly concerned about the ingredients used in instant beverage premixes. Clean and transparent labelling, including providing detailed information about ingredients, sourcing practises, and certifications (e.g., organic, non-GMO), helps build trust and meet consumer expectations.

Based on the report, the global market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. Among them, North America is dominating the market in 2022. North America has a long-standing and well-established coffee culture, with a high consumption of coffee-based beverages. The region has a deep-rooted affinity for coffee, and it is an integral part of the daily routines and social interactions of many consumers. This strong coffee culture contributes to the high demand for instant coffee and coffee-based premixes in North America. Furthermore, the fast-paced lifestyle prevalent in North America, especially in urban areas, has contributed to the demand for convenient and time-saving solutions. Instant beverage premixes align perfectly with the need for quick and hassle-free beverage preparation, catering to consumers who are constantly on the move and have limited time for elaborate drink preparation. In addition, Asia Pacific has witnessed the emergence of a strong café culture, particularly in countries like China, Japan, South Korea, and India. The popularity of coffee shops and specialty tea outlets has spurred the demand for café-like experiences at home or in the office. Instant beverage premixes provide consumers with the convenience of recreating their favourite café beverages in the comfort of their own spaces.

The global market is divided into categories for instant coffee, instant tea, instant milk, instant health drinks, soups, and other products based on product type. In 2022, the instant coffee segment held the largest market share of all of them. Instant coffee has broad consumer appeal and is widely consumed across various regions and demographics. It is a popular choice for coffee lovers who seek convenience, quick preparation, and a consistent taste. Instant coffee allows consumers to enjoy a cup of coffee instantly without the need for brewing equipment or time-consuming brewing processes. Furthermore, instant coffee offers a wide range of customization options and flavour varieties to cater to diverse consumer preferences. Manufacturers provide options such as different roast levels, blends, and added flavours like vanilla, caramel, or hazelnut. This allows consumers to personalise their coffee experience and choose flavours that align with their taste preferences. In addition, instant milk offers the convenience of quickly preparing milk-based beverages without the need for traditional milk processing or refrigeration. This appeal to consumers who desire a quick and hassle-free way to enjoy milk-based drinks, such as hot chocolate, milkshakes, and flavoured milk. Furthermore, instant milk products often retain the nutritional benefits of fresh milk, including essential vitamins, minerals, and proteins. Consumers seeking a convenient and nutritious beverage option are attracted to instant milk, especially those who may not have easy access to fresh milk or prefer a longer shelf life.

Based on the end user, the commercial segment refers to establishments and businesses that serve instant beverage premixes to customers. This includes various sectors such as foodservice, hospitality, cafes, restaurants, offices, vending machines, and other commercial outlets. Furthermore, instant beverage premixes are commonly used in vending machines, which are popular in various public spaces such as airports, train stations, shopping malls, and educational institutions. These vending machines offer a convenient and self-serve option for consumers to access a variety of hot and cold beverages instantly. In addition, instant beverage premixes provide convenience to individuals and families who desire a quick and easy way to prepare their favourite beverages at home. Whether it's a cup of coffee, tea, hot chocolate, or a flavoured milkshake, instant beverage premixes allow consumers to enjoy their preferred beverages with minimal effort and preparation time. Moreover, purchasing instant beverage premixes for home consumption can be a cost-effective alternative compared to buying individual ingredients or visiting coffee shops or cafes regularly. Instant beverage premixes often provide a more affordable and accessible option for consumers to enjoy their favourite beverages without compromising on taste or quality. In addition, Based on function, the flavoured segment is leading the market. The flavoured segment is particularly popular among younger demographics, including millennials and Gen Z consumers. These generations seek variety, novelty, and personalization in their beverage choices. Flavoured instant beverage premixes align with their desire for unique and exciting taste experiences, contributing to the segment's growth.

According to the report, the global market is segmented into supermarkets and hypermarkets, convenience stores, online sales channels, and others (specialty stores). Among them, the supermarket/hypermarket segment made the largest contribution in 2022. Supermarkets and hypermarkets offer a wide variety of instant beverage premixes from different brands and manufacturers. They have extensive shelf space and can accommodate a broad range of products, including instant coffee, tea, milk-based drinks, health drinks, and more. This diverse product range appeals to a wide consumer base and caters to various taste preferences. Furthermore, supermarkets and hypermarkets offer the advantage of bulk purchases. Consumers can buy larger quantities of instant beverage premixes at a discounted price, which is beneficial for households or businesses that require a consistent supply of these products. Bulk buying options appeal to cost-conscious consumers and businesses seeking economies of scale. For instance, some of the popular supermarkets and hypermarkets include Walmart, Carrefour, Tesco, Costco Wholesale Corporation, Kroger, SPAR, and many more. In addition, the online sales channel has witnessed rapid growth in recent years, driven by the increasing penetration of e-commerce platforms and the growing preference for online shopping. Advancements in technology, improved internet connectivity, and the proliferation of smartphones have made online shopping convenient and accessible to a larger consumer base. This has resulted in more consumers turning to online platforms to purchase instant beverage premixes. For instance, some online sales channels that contribute to the online distribution of instant beverage premixes include Amazon, Alibaba, Walmart Online, JD, Flipkart, iHerb, and many more.

Major Companies present in the market:

Nestlé S.A., Starbucks Corporation, General Mills, Inc., Unilever plc, The Coca-Cola Company, The Kraft Heinz Company, PepsiCo, Inc, GlaxoSmithKline plc, Arla Foods amba, Ito En, Ltd.

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Region covered in the report:
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Aspects covered in this report
• Global Instant Beverage Premix market with its value and forecast along with its segments
• Region-wise Instant Beverage Premix market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Instant Coffee
• Instant Tea
• Instant Milk
• Instant Health Drinks
• Soups
• Others (mocktail beverages)

By End User
• Commercial
• Residential

By Function
• Plain
• Flavored

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales Channel
• Others (Specialty Stores)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Instant Beverage Premix industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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