Brazil Sports Nutrition Market Overview, 2028

The increased awareness of obesity and its implications, as well as the different programmes conducted by public and private agencies to prevent obesity, will enhance participation in sports and fitness activities. Gym-goers and fitness aficionados use sports nutrition supplements for a variety of reasons, including postponing weariness, increasing strength, and lowering the risk of heat cramps. This is expected to enhance the market's growth potential. In order to increase product adoption and penetration, Brazilian sports nutrition manufacturers are providing consumers with novel products. Sports nutrition products are getting more and more popular, especially among people who live an active lifestyle. In order to reach a larger audience, businesses are making significant investments in providing novel products with novel flavours. The use of sports nutrition products is rising as people become more aware of lifestyle diseases and the increasing popularity of medications to prevent them. Additionally, the market's potential for expansion is being boosted by an increasing number of people who live an active lifestyle and use sports nutrition products for a variety of purposes, including energy and weight management. For various applications, such as prior to, after, and during a workout, numerous products, such as gels, bars, RTD drinks, and gummies, are readily available. As a result, more people are using these products. An increasing number of athletes and bodybuilders are adopting supplements due to their benefits, such as performance improvement, health improvement, and disease prevention. There is a growing prevalence of various lifestyle diseases such as diabetes, cardiovascular diseases, and obesity in Brazil. For instance, according to the International Diabetes Federation, around 19 million people in Brazil are estimated to suffer from diabetes by 2030. Moreover, according to Brazil’s Ministry of Health, more than half of the Brazilian population was overweight in 2020.

According to the research report "Brazil Nutrition Food Market Overview, 2028," published by Bonafide Research, the Brazil Sport Nutrition Food market is projected to reach a market size of above USD 1 Billion by 2028. Brazil has experienced a significant increase in health and fitness awareness among its population. People are becoming more conscious of the importance of physical activity and proper nutrition for overall well-being. This heightened awareness has contributed to the growth of the sports nutrition food market. Brazil is known for its culture of body aesthetics, with a focus on physical appearance and fitness. This cultural emphasis on looking good and maintaining a fit physique has created a demand for sports nutrition food products that can help individuals achieve their desired body goals. Brazil has a strong sports culture with a passion for soccer, martial arts, volleyball, and other popular sports. The love for sports and the desire to enhance athletic performance have fueled the demand for sports nutrition food products that can support energy, endurance, and recovery. Fitness influencers and successful athletes have a significant impact on consumer behaviour and product choices in Brazil. They promote sports nutrition food products through social media platforms, sharing their personal experiences and endorsing specific brands. The influence of these figures has contributed to the market's growth and popularity. Based on the products, powder and sports supplements are trending and growing segments in Brazil. Brazil has a strong sports culture, with a large number of individuals actively participating in various sports and physical activities. As people engage in sports and fitness routines, there is a growing demand for sport supplements to enhance performance, support recovery, and optimise training results. Athletes and fitness enthusiasts in Brazil are constantly seeking ways to improve their performance. Sport supplements are seen as tools to enhance endurance, strength, power, and overall athletic performance. The desire to excel in sports and achieve competitive advantages is a significant driver for the sports supplement market. Furthermore, Brazil has a prominent fitness and bodybuilding culture. Many individuals are passionate about sculpting their bodies, gaining muscle mass, and improving their physical appearance. Sport supplements, particularly those aimed at muscle building, weight management, and body composition enhancement, are sought after by this segment of the population.

There are several opportunities and restraints in the Brazilian sports nutrition market. The sports nutrition market in Brazil is subject to strict regulations imposed by regulatory bodies such as ANVISA (the National Health Surveillance Agency). Compliance with these regulations can be a challenge for businesses, especially for international brands entering the market. Compliance costs, product registration processes, and labelling requirements can act as restraints for market entry and growth. Furthermore, despite the growing health and fitness consciousness, there is still a need for consumer education regarding sports nutrition. Many consumers may not fully understand the benefits, proper usage, and appropriate dosages of sports nutrition products. Lack of knowledge and misconceptions can impede market growth. As well as the increasing awareness of health and fitness among the Brazilian population, this presents a significant opportunity for the sports nutrition market. Consumers are becoming more conscious of the importance of proper nutrition and supplementation to support their fitness goals and overall well-being. Brazil has a large population, offering a substantial consumer base for sports nutrition products. As more individuals engage in sports, fitness activities, and active lifestyles, the demand for sports nutrition products is expected to rise.

In Brazil, in the future, convenience stores will grow at the highest rate due to the fast-paced modern lifestyle that has led to increased demand for convenience. Consumers are looking for quick and easy access to products, including sports nutrition items. Convenience stores provide a one-stop shopping experience, allowing customers to purchase sports nutrition products along with other everyday essentials. Furthermore, Convenience stores are typically located in easily accessible areas, such as residential neighbourhoods, business districts, and gas stations. Their convenient locations allow consumers to quickly purchase sports nutrition products without having to travel far or make detours to specialised stores. This proximity factor contributes to their popularity as a distribution channel. Based on the raw material types, the segments include plant-based and animal-based; in Brazil, the animal-based segment is the leading segment.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Brazil Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.