China Rum Market Overview, 2028

China with its vast population and growing middle class, presents a compelling market for the rum industry. As one of the world's largest economies and an emerging consumer powerhouse, China offers significant opportunities for rum producers and brands seeking to expand their presence in the Asian market. With a rich history of alcohol production and consumption, China has a well-established culture of enjoying spirits and beverages. In recent years, there has been a notable increase in the demand for premium spirits in China, including rum. As the Chinese middle class continues to expand and develop a taste for high-quality and imported products, the rum market has witnessed a surge in popularity. This rising consumer interest in rum can be attributed to a growing curiosity for different flavor profiles, evolving drinking habits, and an increasing desire for sophisticated and international experiences. China's vibrant nightlife scene, with bustling bars, clubs, and upscale restaurants, provides a conducive environment for the consumption of rum. Additionally, the influence of Western-style cocktail culture has been on the rise, further fueling the demand for rum-based cocktails among Chinese consumers. According to the research report "China Rum Market Overview, 2028," published by Bonafide Research, The China Rum market was valued at above USD 167 Million in 2022. The trend has opened up opportunities for rum, which serves as a key ingredient in classic cocktails like Mojitos, Daiquiris, and Piña Coladas. Bars and mixology lounges in major cities cater to this growing demand, creating a vibrant cocktail scene. China's outbound tourism has played a significant role in introducing and popularizing rum in the country. Chinese travelers visiting tropical destinations, such as the Caribbean and Latin America, have been exposed to the rich rum culture and flavors. Upon returning home, they have helped drive interest and demand for rum among their peers and local consumers. In China, there are several events and festivals that celebrate and promote the rum culture, China International Alcoholic Drinks Expo, Shanghai International Wine & Spirits Exhibition, Beijing International Spirits & Cocktail Festival, Rum Tasting Events (various venues and organizers)Rum-themed Parties and Promotions (various venues and organizers).China has strict age restrictions on the purchase and consumption of alcoholic beverages, including rum. It is illegal to sell alcoholic beverages to individuals under the legal drinking age, which is typically 18 or 21 years old depending on the province. Imported rum is subject to import duties and taxes, which can vary based on factors such as alcohol content and value. Importers must comply with customs regulations and fulfill the necessary documentation and payment requirements to import rum into China.

Several important elements that fuel the market for rum in China are responsible for its expansion and rising appeal. First off, China's growing middle class and rising disposable income have led to a rise in demand for premium imported spirits like rum. Second, Chinese society has been influenced by Western cocktail culture, which has resulted in a growing respect for rum as a fundamental component in cocktails. Additionally, the travel and tourism sector contributes significantly to the introduction of rum to Chinese consumers by bringing back experiences and preferences for rum from tropical locations. Last but not least, the need for distinctive and exotic flavor profiles has given rum manufacturers the chance to meet the wide range of consumer preferences in this market. In the rum market in China, the mass segment is more commonly used and consumed compared to the premium segment. While there is a growing interest in premium and imported spirits among Chinese consumers, the mass segment still holds a larger market share. The mass segment includes affordable and widely available rum brands that cater to a broader consumer base. These rums are often used in various applications, such as mixed drinks, cocktails, and as ingredients in cooking and baking. The mass segment appeals to consumers who seek value for money and are less concerned with high-end or artisanal offerings. However, as the market matures and consumer preferences evolve, there is an increasing demand for premium and higher-quality rums, presenting opportunities for growth in the premium segment as well. The rum market in China is a promising and evolving industry driven by rising disposable income, a growing interest in premium spirits, and the influence of Western cocktail culture. With a diverse consumer base and increasing demand for unique drinking experiences, the future of rum in China looks bright. Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Aspects covered in this report • China Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Types Rum • White Rum • Light or Gold Rum • Dark Rum • Spiced and Flavored By Nature • Conventional • Organic

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Category • Standard • Over proof By Segment • Mass • Premium /Craft Rum By Distribution Channel • On -Trade • Off-Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to rum industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords:? China, White Rum, Gold Rum, Dark Rum, Spiced and Flavored, Conventional and Organic, Standard, over proof, Mass, Craft rum, online /offline and others ?