"Argentina's frozen food market has witnessed a steady expansion, driven by changing consumer lifestyles, urbanization, and the demand for convenience. The market offers a diverse range of frozen food products, including meat, poultry, seafood, vegetables, fruits, pastries, and ready-to-eat meals. Local and international companies play a significant role in supplying frozen food products to meet the increasing consumer demand. In Argentina, there is a cultural inclination towards fresh, home-cooked meals. Traditional Argentine cuisine emphasizes the use of fresh ingredients, particularly meat and produce. However, there has been a notable shift in recent years, with more consumers embracing frozen food as a convenient alternative. Frozen food is perceived as a time-saving option for busy households, students, and working professionals. It provides an opportunity to enjoy a variety of meals without compromising on taste or nutrition. Frozen food products are often seen as a reliable backup for days when fresh ingredients are not readily available. There is also a growing appreciation for the quality and safety of frozen food products in Argentina. Consumers expect high standards in terms of taste, texture, and nutritional value. As a result, there is a focus on product quality, labelling, and compliance with food safety regulations. The culture towards frozen food is evolving, driven by factors such as changing demographics, increased urbanization, and the desire for convenience. The convenience and time-saving benefits of frozen food products are gradually gaining acceptance among Argentine consumers. According to the research report ""Argentina Frozen Food Market Overview, 2027,"" published by Bonafide Research, The Argentina Frozen Food market is expected to add more than 868.816 Billion by 2027. International trade in frozen items has grown in significance, aided by improved transit infrastructure. Increased consumption of frozen food goods in emerging economies has also boosted sales of frozen bakery products. Other trends, such as packaging and shelf-life extension, give further prospects for growth in the Argentina frozen food market. As a result, food producers in the country are investing in technologies to retain refrigerated or retarded dough, frozen vegetables, and meat, and partially and fully cooked meals for extended periods of time. Furthermore, factors such as changes in the retail landscape and technical breakthroughs in the cold chain are propelling the frozen food industry.
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In Argentina, the freezing techniques used for the frozen food market is depends on Individual fast freezing (IQF) and blast freezing is the most often utilized freezing procedure in Argentina. IQF is a procedure that includes freezing individual portions of food independently, which helps to retain food quality by minimizing ice crystal formation. Blast freezing is a technology that uses cold air pushed at high velocity to swiftly freeze food at very low temperatures. This method is chosen because it helps to preserve food quality by reducing the production of ice crystals, which can harm the texture and flavor of the food. The leading companies in the frozen food market in Argentina include Aryzta A.G., Ajinomoto Co. Inc., Cargill Incorporated, General Mills Inc., JBS S.A., Kellogg Company, the Kraft Heinz Company, Nestle S.A., ConAgra Brands, Inc., and Associated British Foods Plc. In Argentina, one type of product that is highly preferred by people in the frozen food market is frozen beef. Frozen beef allows consumers to access high-quality cuts of meat throughout the year, regardless of seasonal availability. It provides a consistent supply of beef, even when certain cuts may not be readily available in the fresh meat section. Frozen beef offers convenience, as it can be stored for longer periods without compromising its quality. Freezing beef helps to extend its shelf life, preventing spoilage and reducing food waste. Consumers can safely store frozen beef for an extended period, allowing for better meal planning and reducing the risk of meat going bad before consumption. Frozen beef often offers good value for money, as it can be more affordable compared to fresh cuts of meat. It provides an economical option for consumers who want to enjoy high-quality beef without breaking the bank. Frozen beef can be used in various cooking methods and recipes, offering versatility in meal preparation. It can be thawed and used for grilling, roasting, stewing, or in traditional Argentine dishes like asado (barbecue) and empanadas. Given the cultural significance of beef in Argentine cuisine and the desire for high-quality, accessible, and convenient options, frozen beef is highly preferred by people in Argentina's frozen food market. Argentina has a strong culinary tradition with a focus on fresh ingredients and home-cooked meals. Traditional Argentine cuisine often emphasizes the use of fresh produce, meats, and local ingredients, which may limit the adoption of frozen food products. Argentine consumers generally prefer freshly prepared meals over frozen alternatives. There is a cultural inclination towards cooking from scratch, emphasizing the use of fresh ingredients and traditional cooking methods. This preference for homemade meals can limit the demand for frozen food products. Argentina has abundant agricultural resources, including fertile lands for farming and a diverse range of fresh produce available throughout the year. The availability of fresh ingredients makes it more convenient for consumers to access and use fresh produce in their meals, reducing the need for frozen alternatives. Some consumers in Argentina associate frozen food with lower quality and a potential compromise in taste compared to fresh food. There is a perception that frozen food may not offer the same flavour and texture as freshly prepared meals, which can influence consumer choices. The frozen food market in Argentina may face challenges in terms of marketing and consumer education. Promoting the benefits and convenience of frozen food products, as well as dispelling misconceptions, would be essential to increase awareness and adoption among consumers.
The future of the frozen food market in Argentina is promising. With changing lifestyles, increasing urbanization, and a need for convenient food options, the demand for frozen food is expected to rise. The market is likely to witness product innovations, including healthier and organic frozen options, ready-to-eat meals, and diverse international cuisines. Advancements in freezing technology and packaging will further enhance the quality and preservation of frozen food. As consumer awareness and acceptance of frozen food increases, coupled with effective marketing strategies and education about the benefits of frozen food, the market is expected to experience steady growth in the coming years. Considered in this report • Geography: Argentina • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Argentina’s Frozen Food market with its value and forecast along with its segments • Country-wise Frozen Food market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation
By Product Type • Fruits & Vegetables • Potatoes • Ready meals • Meat and Poultry • Fish and Seafood By End Users • Commercial • Residential BY Sales Channel • Supermarket / Morden Retailer • Independent Retailer • Online shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "