Israel Frozen Food Market Overview, 2029

Israeli cuisine places a strong emphasis on using fresh ingredients and making everything from scratch. A lot of Israelis take delight in making meals from scratch with fresh, regional ingredients. Many frozen food items are designed to be cooked quickly, requiring minimal cooking time. This is particularly helpful for busy households or individuals who want to prepare a meal in a short amount of time. It can be as simple as heating a pre-prepared frozen meal or quickly cooking frozen vegetables as a side dish. Many people appreciate the convenience of frozen food, especially in busy households or for individuals with limited time for meal preparation. Frozen food allows for quick and easy meal solutions, requiring less time for cooking and clean-up. Additionally, frozen food has a longer shelf life compared to fresh ingredients, allowing people to stock up on their favourite items and have them readily available when needed. This eliminates the need for frequent trips to the grocery store and allows for meal planning in advance. The frozen food market in Israel refers to the industry involved in the production, distribution, and sale of various food products that are preserved through freezing. These products include fruits, vegetables, meat, seafood, ready-to-eat meals, bakery items, ice cream, and more. Meat and poultry occupy a larger portion of the market. Owing to the hectic work style, consumers have comparatively less time for cooking at home, which has propelled the demand for frozen products such as frozen potatoes, ready meals, meat, and fish. The frozen meat segment is expected to remain one of the largest segments on account of new product launches, including on-the-go snack options by Conagra and Nestle. Based on the end-user bifurcation, commercial and residential segments are projected to witness higher market growth during the upcoming time period. As per the sales channels, the market is segregated into three types supermarkets, modern retail, hypermarkets, independent retailers, department stores, convenience stores, and online shops. Among these types, supermarkets, modern retail, hypermarket leads the market. However, increasing penetration of the internet across the country is expected to fuel market growth for online shops over the forecast period. Shufersal, Mega, Rami Levy, Victory, Osher Ad, Yohananoff, and AM are the major hypermarkets and supermarkets in Israel. In addition, there are several manufacturers and brands that produce frozen food products. It includes manufacturers like Tivall, Osem, Shamir Salads, Pri Galil, Yotvata Dairy, Strauss Group, and Tnuva.

Frozen food products in Israel are required to have clear and accurate labelling, providing information such as ingredients, nutritional values, allergen warnings, and storage instructions. This ensures that consumers are well-informed about the product they are purchasing. Additionally, the government regulations emphasise proper cold chain management to maintain the quality and safety of frozen food products. This includes maintaining appropriate temperatures during transportation, storage, and display in retail settings to prevent spoilage and microbial growth. Israel's climate, particularly during the hot summer months, poses challenges for maintaining frozen food quality and storage. The country's limited freezing capacity and infrastructure can make it difficult to ensure that products remain properly frozen throughout the supply chain. Furthermore, the frozen food market in Israel is competitive, with a variety of local and international brands vying for market share. Maintaining competitive pricing while meeting quality standards can be a challenge for manufacturers and retailers. Additionally, fluctuations in raw material costs and import and export regulations can impact the pricing and availability of frozen food products. Considered in this report • Geography: Israel • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Israel Frozen Food market with its value and forecast along with its segments • Country-wise Frozen Food market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

By Product Type • Fruits & Vegetables • Potatoes • Ready meals • Meat and Poultry • Fish and Seafood By End Users • Commercial • Residential BY Sales Channel • Supermarket / Morden Retailer • Independent Retailer • Online shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.